新GRE小短文阅读练习题二
2 One of the truisms of the advertising industry is that it israrely necessary to say something of substance in an
advertisement in order to boost sales.Instead, one only
needs to attract the potential customer's attention; memory
does the rest, for it is more important for sales that people
know of a product than that they know something about it.
Which of the following is assumed by the argument?
People can remember a product without having much
information about it.
Advertisements, in their own way, function to improve
people's memories.
Attracting a potential customer's attention is a simple
matter.
The advertising industry knows little of substance
about the products it promotes.
Advertisements seldom tell the truth about a product.
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