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[考试辅导] GMAT考试写作指导:Argument范文五

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发表于 2012-8-15 21:50:16 | 显示全部楼层 |阅读模式
63.         According to this newspaper article, the Cumquat Cafe made a mistake by
! Q+ ^+ o9 E0 Q. ]relocating one year ago. The author supports this claim by pointing out that Cumquat is / W" z' ?1 V9 b- L
doing about the same volume of business as before it moved, while RoboWrench
2 r% w* q$ d7 rplumbing supply outlet, which took over Cumquat's old location, is apparently "doing   K& C% r$ W1 X& V3 W5 ~+ O' z
better" because its owners plan to open a new outlet in a nearby city. This argument 8 z" O& @' U% L1 k+ m
suffers from several critical flaws." F: ?5 r) Y! r! V9 v/ ^& }& x5 v$ E
      To begin with, the two businesses are too dissimilar for meaningful comparison. 7 j, _5 n" O2 o2 M( l4 N) B1 R& F
Cumquat's old location may simply have been better suited to hardware, plumbing, and
0 N+ a! B2 J# {home improvement businesses than to cafes and restaurants. The article's claim that ' v0 ~" J- s/ u! @1 c  w
Cumquat made a mistake in moving fails to take this possibility into account.
* Y) e$ w5 E* C9 W! n# X. H      Secondly, the article's claim that RoboWrench is "doing better" since it took over " ~# g' Q/ F+ F% R1 B- W. |
Cumquat's old location is too vague to be meaningful. The author fails to provide a
, E7 R& q* |* Q  u  n" a  k0 Vsecond term of this comparison. We are not informed whether RoboWrench is doing 9 T7 \3 b0 o  A; l3 R9 r
better than before it moved, better than other plumbing stores, or better than Cumquat. ! V! b. s) y; f) v/ U
This uninformative comparison is worthless as evidence from which to judge the 1 C& {2 Z3 g: [' A& ^
wisdom of Cumquat's decision to relocate.4 n/ S/ s. H1 T6 S3 F. r# `0 I% G
      Thirdly, the claim that RoboWrench is doing better is unwarranted by the # X3 Y+ e8 b! s5 R! i2 ]
evidence. The mere fact that RoboWrench plans to open a new store in a nearby city
5 D2 T* Y! S+ i; tdoes not by itself establish that business is good. It is possible that the purpose of this 4 |' {! W9 N) X+ e7 e( l
plan is to compensate for lackluster business at the current location. Or perhaps the
& c; j9 Z: A& {1 u. y3 {RoboWrench owners are simply exercising poor business judgment.( o$ N2 V/ {3 F7 r2 p% T9 A
      Finally, the claim that Cumquat made a mistake in moving may be too hasty, since
# v( R, d1 D8 ^& N  h& hthe conclusion is based on only one year's business at the new location. Moreover, % ?* f. i5 e% K4 l" ?
given the time it ordinarily takes for a business to develop a new customer base in a new
) U" H% T: E/ Z8 A4 j5 Flocation, the fact that Cumquat's volume of business is about the same as before it
0 K1 X) [, _( T) smoved tends to show that the move was a good decision, not a mistake.
; Q; d$ m- S0 e5 P6 p9 `      In conclusion, the claim that Cumquat's move was a mistake is ill-founded, since - ~, b) B" |/ [5 e, ^
it is based on both poor and incomplete comparisons as welt as on a premature
7 [) P" e' y" o2 oconclusion. To better assess the argument, we need to know what the author is ; R/ e& e, ?9 W8 f5 F( T# d. G' F: ]
comparing RoboWrench's performance to; we also need more information about the
2 ~' u+ u" l# _* R( p) Y  J4 nextent of RoboWrench's success at this location and why its owners are opening a new . u" r8 [+ ~* N& G# ?: x& N5 Z
store.
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