这里是是一段有关商场过招的金融 英语 口语。下面来介绍一下场景:Dan Smith是一位美国的健身用品经销商,此次是Robert Liu第一回与他交手。就在短短几分钟的交谈中,Robert Liu既感到这位大汉粗犷的外表,藏有狡兔的心思――他肯定是沙场老将,自己绝不可掉以轻心。双方第一回过招如下:
; A9 z$ S. a5 U5 ~" t9 x' P' X D: I‘d like to get the ball rolling(开始)by talking about prices.
1 @0 F/ k* l* @ R: Shoot.(洗耳恭听)I‘d be happy to answer any questions you may have.
) z, m. W& A4 A: L& ] D: Your products are very good. But I‘m a little worried about the prices you’re asking.4 o; |, k( J( w* X5 H% g1 Q6 O
R: You think we about be asking for more?(laughs)
2 o+ m6 |" g9 Z- ^ D: (chuckles莞尔) That‘s not exactly what I had in mind. I know your research costs are high, but what I’d like is a 25% discount.$ y3 o d2 F( V9 U; y
R: That seems to be a little high, Mr. Smith. I don‘t know how we can make a profit with those numbers.
. g6 Q2 n+ q2 r8 O/ {8 z' T D: Please, Robert, call me Dan. (pause) Well, if we promise future business――volume sales(大笔交易)――that will slash your costs(大量减低成本)for making the Exec-U-ciser, right?
$ o1 `/ Y% ?+ F) s2 s R: Yes, but it‘s hard to see how you can place such large orders. How could you turn over(销磬)so many? (pause) We’d need a guarantee of future business, not just a promise.& D* D# i4 `0 d( }% d! d
D: We said we wanted 1000 pieces over a six-month period. What if we place orders for twelve months, with a guarantee?6 e2 q% g1 ?# k e/ v
R: If you can guarantee that on paper, I think we can discuss this further.5 t% O% R, I ^+ L4 M1 o Q
Robert回公司呈报Dan的提案后,老板很满意对方的采购计划;但在折扣方面则希望Robert能继续维持强硬的态度,尽量探出对方的底线。就在这七上七八的价格翘翘板上,双方是否能找到彼此地平衡点呢?请看下面分解:) Z5 f/ i6 h! a" F8 P& b
R: Even with volume sales, our coats for the Exec-U-Ciser won‘t go down much." P4 n( r! [- O; y% a+ ^
D: Just what are you proposing?
2 n, N1 H# S5 v3 b5 \8 E( F R: We could take a cut(降低)on the price. But 25% would slash our profit margin(毛利率)。We suggest a compromise――10%.# @! v* e$ d" c! I" k- W
D: That‘s a big change from 25! 10 is beyond my negotiating limit. (pause) Any other ideas?* M. ^* y$ ]: {0 F4 y
R: I don‘t think I can change it right now. Why don’t we talk again tomorrow?9 {, C9 s7 B4 n/ D( c6 l
D: Sure. I must talk to my office anyway. I hope we can find some common ground(共同信念)on this.; @- e, A/ c; c G4 }
NEXT DAY
: ?7 n0 @# R7 M. Q$ D/ C2 Q0 ]+ u' | D: Robert, I‘ve been instructed to reject the numbers you proposed; but we can try to come up with some thing else., ~6 D# f6 I- I! G: T* t' A) q% M D% @
R: I hope so, Dan. My instructions are to negotiate hard on this deal――but I‘m try very hard to reach some middle ground(互相妥协)。
, }- P/ B) a( Q D: I understand. We propose a structured deal(阶段式和约)。 For the first six months, we get a discount of 20%, and the next six months we get 15%.
; ^7 a8 o! s3 p5 y+ J R: Dan, I can‘t bring those numbers back to my office――they’ll turn it down flat(打回票)。
" ?* }" D( r. T! @ D: Then you‘ll have to think of something better, Robert. |