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replaces New York as the capital of PR. Why is America lagging behind in the global PR race£¿ First£¬ Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography£¬ for example£¬ has never been strong in this country. Secondly£¬ Americans lag behind their European and Asian counterparts £¨Ïà¶ÔÓ¦µÄÈË£©in knowing a second language. Less than 5 percent of Bursonª²Marshall's U.S. employees know two languages. Ogilvy and Mather has about the same percentage Conversely£¬ some European firms have half or more of their enployees fluent in a second language. Finally£¬ people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area£¬ for instance£¬ most Americans read the Wall Street Journlal. Orerseas£¬ their counterparts read the Journal as well as the Financial Times of London and The Economist£¬ Pubications not often read in this country. Perhaps the PR industry might take a lesson from Ted Turner of CNN£¨Cable News Network£©¡£ Turner recently announced that the work "foreign" would no longer be used on CNN news broadcasts. According to Turner£¬ global communications have made the nations of the world so interdependant that there is no longer any such thing as foreign.
    26.According to the passage£¬ U.S. leadership in public relations is being threatened because_______. A£© an unparalleled increase in the number of public relations companies B£© shrinking cultural differences and new communications technologies C£© the decreasing number of multinational corporations in the U.S. D£© increased efforts of other countries in public relations 27.London could soon replace New York as the center of PR because_______. A£© British companies are more ambitious than U.S. companies B£© British companies place more importance on PR than U.S. companies C£© British companies are heavily involved in planning activities D£© four of the world's top public relations agencies are Britishª²owned 28.The word "provincial" £¨Line 2£¬ Para. 3£© most probably means "_______". A£© limited in outlook B£© like people from the provinces C£© rigid in thinking D£© interested in world financial affairs 29.We learn from the third paragraph that employees in the American PR industry_______. A£© speak at least one foreign language fluently B£© are ignorant about world geography C£© are not as sophisticated as their European counterparts D£© enjoy reading a great variety of English business publications 30.What lesson might the PR industry take from Ted Turner of CNN£¿