Lingering racism
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If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞)? Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes? There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
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In a study that will appear in the Journal of Experimental Social Psychology, Plant’s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That’s an unusually large drop," Plant says.
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While the team can’t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
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Drop in bias
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Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama’s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant’s results suggest.转自:考试网 - [Examw.Com]
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! n2 K' \2 o; j Talking honestly
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; ^7 g6 a% G; N8 s: U "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
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Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election. Huge obstacles
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% u: P( M9 X6 O It could, of course, also be that Obama’s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama’s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there’s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama’s effect, she says.
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% t! o: ^1 ~+ o) O9 `; f Though Plant’s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything’s solved." 9 J+ U! u5 t3 \; a7 j& o u- z2 F
* ?* D* ]' o% A- K0 | These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There’s no reason we wouldn’t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
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4 N9 x. `% V& g7 T# U We also don’t yet know how long the Obama effect—both its good side and its bad—will last.Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps?
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% O) r/ O" w6 a( Y/ w( ` And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether? "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect. |