2012年商务英语高级实战篇九

会计考友

The introduction
3 q5 e0 g! f# [2 l8 ?At the very least, the introduction should introduce the subject of your presentation.
“Today I’m going to tell you about the recent improvements that have been made to the XL series of engines.”
* f, D7 F$ L  h' b) ~: n  q Depending on the situation, it will also do one or more of the following:
- o: B6 }! j  [! l) b# s& ^8 K       Give the audience a reason to listen
“These improvements give greater fuel efficiency and also lower production costs.”
/ Z9 p( Y: p! E, |; |- [2 N) l% |0 A4 t    Provide background information.
“As you probably know, our market share has been falling in recent years.”
3 h) B$ x/ ?: R% P7 v   Narrow the topic.
“In particular, I will show you how these improvements make our engines better than our competitors.”