商务英语词汇精华版含例句解析七十七

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forge (v) to make an illegal copy of something伪造  
" y1 G, b! I) M8 [; i( Z; m  R/ _[例] The signature on the cheque was forged and was rejected by the bank.
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forman (n) an experienced worker who supervises and directs other workers 领班，工头
7 R; c$ y8 @2 \1 d8 N" U[例]  He was promoted to factory foreman due to his excellent performance.
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& T0 I  o5 T: w5 v5 h& v0 z1 cformat [ 5fC:mAt, -mB:t ] (n.) layout 格式
[例]  write in an accessible format
  
2 I! T" n7 A9 X/ T# W. mforwarder (n) one that forwards, especially an agent that facilitates and assures the passage of received goods to their destination 货运代理商
[例] The goods were handed over to the forwarder by the airline company.
  
four P’s  PRODUCT, PRICE, PLACE, PROMOTION 4P 理论（麦卡锡提出）
  
franchise [ 5frAntFaiz ]1. (n.) licence to sell under a brand name特许经营
[例]  The small company has got the franchise to sell products of IBM.  
2. (v.) give a licence to someone特许经营
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franchisee [ 9frAntFaI`zi: ] (n.) person who pays a royalty for a franchise特许经营人
  
franchiser [ `frAntFaI`zE(r) ] (n.) person who receives the royalty特许 经营授予人
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# x! w  r+ f9 T8 xfraud [ frC:d ] (n.) making money by not telling the truth诈骗
' v7 o* G, D# x8 m" I  g[例]  He became rich through systematic fraud.
[同义词]  deception, deceit, trickery
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freebie [5fri:bI] (n. informal) a give-away, a free promotional product免费赠品
[例]  I got two freebies of the theater. Let’s go this evening.