2011年高级商务英语口语教程四

会计考友 · 发表于 2012-8-14 19:47:01

Lesson FourBusiness Etiquette
商业社交礼仪
Part I Objectives
2 Guidelines for Prosperous Entertaining and Presentation of Gifts in Business
商务社交、接送礼物礼仪
2 Acceptable Public Conduct in North America
北美通行的公众社交礼仪与举止
2 Practices on “small talks”
掌握轻松会话的技巧
2 Welcome Topics of Conversation
初次见面适宜的话题

Part II The How-Tos
Guidelines for Prosperous Entertaining and Presentation of Gifts in Business
商务社交、接送礼物礼仪
·  Business breakfasts are common, and can start as early as 7:00 a.m.
·  On weekends, many people partake in "brunch", a combination of lunch and breakfast beginning anywhere from 11 a.m. to 2 p.m. Moreover, business meetings are sometimes held over "brunch."
·  Business meetings are frequently held over lunch, which begins at 12:00 noon and sometimes lasts until 2:00 p.m. Lunch is usually a lighter meal, since work continues directly afterward. Additionally, an alcoholic beverage such as wine or beer is sometimes ordered.
·  If you are invited out for a business meal, the host will usually pay.
·  If you are invited out, but your host does not offer to pay, you should be prepared to pay for your own meal.
·  When eating out, the cost is sometimes shared with friends or colleagues, a practice often referred to as "getting separate checks", "going Dutch", or "splitting the bill."
·  If you invite a U.S. counterpart out socially, you must make it clear whether you wish to pay.
·  The fork is held in the right hand and is used for eating. The knife is used to cut or spread something onto a food item. To use the knife, the fork is switched to the left hand or is laid down; to continue eating, the fork is switched back to the right hand. But, if you prefer to use the “continental” style of dining, in which the knife and fork are never switched, that is acceptable, too.
·  Unlike some other cultures, it's perfectly acceptable to refuse an offer of food or drink; moreover, in most cases, the host probably won't urge you to eat.
·  Many foods are eaten with the hands, so you may want to follow the example of your companions.
·  There are a variety of ways to beckon a server. For example, you can make eye contact and raise your eyebrows, briefly wave to get his or her attention, or mouth the word for what you want such as "water" or "coffee." To call for the check, you can make a writing gesture or mouth the word "check, please."
·  It is not considered rude to eat while walking down the street.
·  Business gifts are often presented after the deal is closed. In most situations, gifts are usually unwrapped immediately and shown to all assembled. If you receive a Christmas gift, however, you may be asked to wait until Christmas Day to open it.
·  In many cases, the best gifts are those that come from your country.
·  You may not receive a gift in return right away.
·  During the Christmas season, gifts are exchanged. For your business associates, you can give gifts such as useful items for the office, liquor or wine.
·  When you visit a home, it is not necessary to take a gift, although it is always appreciated. Flowers, a potted plant, or a bottle of wine can be good gift choices.
·  Taking someone out for a meal or other entertainment is another popular gift.
·  Gifts for women such as perfume or clothing are usually inappropriate because they are considered far too personal.
·  Gifts for children are often a thoughtful and appreciated gesture, but take into account the values of the parents. For example, some parents might object to your giving a toy gun or a violent video game to their child. Acceptable public conduct

会计考友 · 发表于 2012-8-14 19:47:02

适宜的公众社交礼仪与举止
·  Smoking is not as commonplace and is subject to restrictions in most public places. Before smoking, the best policy is to ask if anyone minds, or wait to see if others smoke. Restaurants often have a section where smoking is permitted; many hotels designate rooms as smoking and non-smoking.
·  A handshake is the customary greeting for both men and women, although you should wait to see if the woman offers her hand.
·  Apart from greeting close family members or friends, Americans tend to refrain from greetings that involve hugging and other close physical contact. For the most part, they are unreceptive to being touched during conversation and other social situations.
·  The standard space between you and your conversation partner should be about two feet. Most U.S. executives will be uncomfortable standing at a closer distance.
·  Direct eye contact conveys that you are sincere, although it should not be too intense. Certain ethnic groups will look away to show respect.
·  Friends or acquaintances of the same sex generally do not hold hands.
·  To point, you may use the index finger, although it's impolite to point at another person.
·  To beckon someone, wave either all the fingers or just the index finger in a scooping motion, with the palm facing up.
·  To show approval, there are two common gestures: the "O.K." sign, formed by making a circle of the thumb and index finger, and the "thumbs up" sign, formed by making a fist and pointing the thumb upward.
·  The backslap should be interpreted as a sign of friendship, camaraderie.
·  When sitting, U.S. citizens often look very relaxed. They may sometimes sit with the ankle of one leg on their knee or prop their feet up on chairs or desks. In formal business situations, however, you're advised to maintain good posture and a less casual pose.
·  When giving an item to another person, it's sometimes acceptable to toss it or hand it over with only one hand.

会计考友 · 发表于 2012-8-14 19:47:03

Part III Let’s Talk Business
Welcome Topics of Conversations
General Guidelines
·  Be aware that most Americans speak only English.
·  Americans often ask, "What do you do?" (that is, "Tell me about your job and employer") to start a conversation. This kind of question is not considered banal or presumptuous.
·  Compliments are exchanged frequently and are popular "conversation starters." If you wish to make conversation with someone, you can compliment an item such as his or her clothing or a work or sports related achievement.
·  Generally, Americans like to laugh and enjoy being with people who have a sense of humor. Jokes are usually welcome, but be careful. For example, in many situations, ethnic and religious humors are best avoided. Self-deprecating humor, however, usually goes over well.
·  Sports are very popular in the U.S., especially baseball, football (not to be confused with soccer), and basketball. Soccer (known as football in most other countries) has caught on in only a few parts of the country.
·  Golf is another popular sport, especially among businesspeople. Moreover, the golf course is often a venue for business discussions and deals.

Topics to Avoid
·  Until you know a person well, avoid discussing religion, politics or other controversial subjects (i.e., abortion, racism, sexism).

·  Refrain from asking women if they are married. If a woman volunteers this information, however, you may ask a few polite questions about her husband and/or children.
·  ethnic or religious jokes

会计考友 · 发表于 2012-8-14 19:47:04

Welcome Topics of Conversation
·  a person's job/work-related matters
·  sports
·  travel
·  food
·  music
·  movies
·  books

Part IIII Exercises and Discussion
http://www.examw.com/bec/gaoji/kouyu/264098/file:///C:/DOCUME~1/ADMINI~1/LOCALS~1/Temp/ksohtml/wps_clip_image-19626.png
2 Using guidelines from Part three, prepare 5 questions that you think will be most pleasant to ask on the following occasions:
- New students’ picnic
- Annual ball of the industry
- Your best friend’s wedding
- A cocktail party held for the signing of a million-dollar contract

2 Give examples where Chinese business etiquettes conflict with those of the Western business world. Discuss with other students that under such circumstances, should Chinese businesspeople always make compromises to following the western protocols? Give examples and you solutions to such conflicts.

2 “Small talks” could, on many occasions, be a great lubricant or ice-breaker in formal business occasions. The art of carrying such talks naturally lies on the following principles:
2 Imagination
2 Ellipsis (Imply more)
2 Spontaneity
2 Appropriate frame of mind (Get into context)
2 Accuracy is not that important

2 Part five was talking about a different form of business etiquette. Observe the following business operations and show your fellow students where the “rule of business etiquette” apply or should have been applied. Do you have any suggestions to the later ones?
- Your Local McDonald’s restaurant
- New Oriental school’s registration center
- Carrefour, the chain supermarket

会计考友 · 发表于 2012-8-14 19:47:05

Part V Supplementary Materials
BUSINESS ETIQUETTE - THE RULE FOR BUSINESS SURVIVAL
Etiquette is not a term most business people, or anyone for that matter, are comfortable with. As children our two rules of etiquette were, "be quite" and "quit it" both of which sound almost like someone was saying "etiquette." So, don't let the term scare you. It is an important word in today's business world.
Before you think that this is an article about snob appeal, let's define what "Etiquette" is. Etiquette, business or social etiquette, is the art of taking the unfamiliar and making it familiar to many. That's what the "rules" (they are really guidelines rather than rules) of etiquette are. Nothing more, nothing less.
Another way of saying it is, "Etiquette is the art of not being a snob." A snob in business? Well, yes, unfortunately, every business or industry has it "snobs" who think that their work or business is above what everyone else does.
So, let's look at the first rule of etiquette:
Business Etiquette Rule #1 is: At first glance or at first hearing whatever is being presented it must be understandable and logical to the customer*.
There is no Rule #2. All other rules you hear or read about are guidelines. If whatever guideline someone uses does not fit Rule #1, most likely the guideline will not work. There are, literally, thousands of guidelines that will work at some time or another . . . there is only one rule.
Now, how does this relate to business? Well, there are many aspects to this. For example: Business owners, managers and staff are usually so involved with their business, that they fail to see that what is common to them may be very unusual, and even confusing, to their customers. Confusion does not generate sales. Moreover, confusion discourages sales because if customers are confused because it will be harder for them to make the decision to buy.
When one reads the books and papers on why businesses fail, the reason most often given is due to the lack of money or sales. What they don't say is that this lack of money can often be traced back to the disregard for following the Rule #1 of Business Etiquette.
Money, if it can't be found on trees, can only come from three sources:
1. owners/investors,
2. banks and other lenders,
3. customers.
Once a business is open, it is not easy to go back to the investors or lenders for additional funds. It, therefore, means that for a business to survive, it must have additional funds from their third source of money - customers.
Looking at what a business has to offer through the eyes of the unknowledgeable customer is the most difficult part of merchandising any idea, service or product inside the business as well as outside to customers.
For example, job descriptions are a form of Business Etiquette. A logically arranged catalogue and price list is another. Signs within the firm, such as the signs grocery stores have in each aisle, are business etiquette. Highway exit signs and street signs are forms of business etiquette. Easy to find price stickers are a form of business etiquette.
Whenever a business of offering something be it an idea, service or product that is new or relatively unknown, to a potential customer, the "Rule of Business Etiquette" comes into play. And it is not just for a business to apply these guidelines. Anybody, when they are asking someone else to accept something new should also be using Rule #1 of Business Etiquette.

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[BEC高级] 2011年高级商务英语口语教程四