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[BEC高级] 2011年商务英语辅导:BEC高级难点词汇解析(5)

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发表于 2012-8-14 19:47:01 | 显示全部楼层 |阅读模式
brand preference& G, c; o6 S# J3 B6 q) R* ?: e
eg: We're collecting information about people's brand preferences for the study of different kinds of food products.3 c5 C7 R) K' ]5 G3 v* E" P4 V
brandstretching" L" q) J5 ^( e) o) H
eg: They are stretching their brands into new markets .; L* d+ }- Z' W( E& a* a3 X. h
bridging loan  S0 l5 B8 b; o" L, E+ M5 u
eg: If you want to buy something quickly you can borrow money on your assets by taking out a bridging loan. You pay back the loan after you sell some assets.
: ~0 x* e4 N1 g' Vbriefcase. ^2 I7 v: c% ~5 `
briefing0 X! _0 b% _& f* h- M1 ^8 U: r
eg: We usually hold our weekly sales briefings on Friday morningbreach2 Z: ?7 W- ]1 \* w; `
eg: Photocopying is a breach of copyright or patent protection.* g/ [4 G# J; W" d
breakdown
1 _& z8 |7 h# @5 p. Z6 A) a# m% @2 U1 t5 geg: Since the beginning of January we have experienced a number of serious breakdown of the computer equipment in this area.
" w7 b8 s# Z6 f, p5 Y# ebreakdown rescue( a5 y7 ]3 s( x$ x) ^
break even
  t8 G4 h9 f! i  d1 X. L  S  a$ t7 feg: The company just manages to break even.
! k# G* k% k! i4 p5 h. ibreak -even point
- ?. |, ~7 @! X0 B4 g$ N9 n* feg: The company expects the product to reach break-even point within one year.
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