Questions 8-12 3 q' f- @" w: _6 }, K
l Read this text on Dave’s dream. 8 c% ?+ I$ E7 @! `, J+ O3 B
l Choose the best sentence from the Opposite page 68 to fill each of the gaps.
( ]) e5 N; t o5 ^- o& Q6 L- h4 ^l For each gap 8-12, mark one letter A - I on your Answer Sheet. 6 x+ \ @: E) R2 [0 ~( d
l Do not mark any letter twice. - ]/ U' i! }7 F- l& D3 }5 K
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Icon Acoustics: Bypassing Tradition 6 `/ e# W9 ]4 f) x% m; M
Like most entrepreneurs, Dave Fokos dreams a lot. He imagines customers eagerly phoning Icon Acoustics in Billerica, Massachusetts, to order his latest, custom-made stereo peakers ____example____ , j; r5 }) E& S0 L1 T
1 O d) b9 F. w5 p [6 N7 F4 wLike most entrepreneurs, Dave has taken a long time to develop his dream. ____(8)____ Dave discovered that he had a strong interest in studio engineering, He took independent-study courses in this area and by graduation had designed and built a pair of marketable stereo speakers. Following graduation, Dave pursued his interest in audio engineering. He landed a job as a loudspeaker designer with Conrad-Johnson, a high-end audio-equipment manufacturer headquarters in Fairfax, Virginia ____(9)____
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7 U& |0 w, N6 \) G: z, V; }* S% G5 TDave identified a market niche that he felt other speaker firms had overlooked ____(10)____These affluent, well-educated customers are genuinely obsessed with their stereo equipment. ‘They’d rather buy a new set of speakers than eat,’ Dave observes.
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* M" k9 N* L( F- H) LDave faced one major problem---how to distribute Icon’s products. He had learned from experience at Conrad-Johnson that most manufacturers distribute their equipment primarily through stereo dealers. Dave did not hold a high opinion of most such dealers; he felt that they too often played hardball with manufacturers, forcing them to accept thin margins. ____(11)____This kept those firms that offered more customized products from gaining access to the market. Perhaps most disturbing, Dave felt that the established dealers often sold not what was best for customers, but whatever they had in inventory that month. 7 W. o7 i$ y$ {: S& R3 p( ~
+ A2 f/ C/ ~, o! k, qDave dreamed of offering high-end stereo loudspeakers directly to the audio-obsessed, bypassing the established dealer network. ____(12)____ “My vision for the future is one where all manufacturers sell their products directly to end user. In this way, even the audiophiles in Dead Horse, Alaska, can have access to all that the audio-manufacturing community has to offer.” |