写作指导：2011年商务英语考试写作讲议第三讲(1)

会计考友

第三讲 商务便函与便条
　　审题：
　　Mr Smith, your boss, told you to ask Ms Liu to attend a sales presentation on a new product.
) k- Y# q% ~% u# R; j, E　　Write a note to Ms Liu:
. {! l# D7 g) f- j& O: W$ M; e　　*saying who wants her to attend the sales presentation;
　　*informing her when and where the sales presentation will be held
+ }& ^2 a% Z6 o3 D! b　　有同学写成Mr Smith told me to ask who wants to attend
1 J% m+ f: w; g  N) F" o9 ?  B5 [　　有同学写成 Please write a note to Ms Liu asking her to attend a sales presentation.
3 P& M/ K% K  r; E$ V  _0 ]. i　　一定要把题目看清楚，再下笔写。
　　(一)商务便函
1 P$ M% n, ~/ R; A; j8 }9 i+ c　　一般公司企业往往都印有按照自己公司风格的商业便函，请看下列例子：
Memo
　To：(收信人)
: I1 `$ h6 K2 e5 y* E　From:（发信人）
　Date:（日期）
4 n. S6 {$ J9 b5 Q, \/ E　Subject:（事由）
　
6 q% Y9 _* ]$ V5 T　Message:（正文）
3 h/ b4 G' V6 s　
' U3 s6 {: g* w; C2 h　　大企业往往拥有许多分支机构，其商务便函信笺就包含较多的内容，如：
Memo
% f6 t( `( n7 d6 q! M# _　To：(收信人)
　Company：(分公司)
　Dept：(部门)
1 G4 b  ]% B3 k1 [$ }  y　Location & Ext：(地址与分机号)
　Subject:
. E6 h0 y) K, o8 R* W! X' B  T* t' j( XFrom:
Company：
Dept
Location & Ext:
Date:
　
　Message:
! `" d0 y2 _5 g0 O: p$ [  y　
, a1 b& b2 @; ?) @6 o; }$ X　　商务便函一般由以下几个部分组成：
& O+ M# F# x5 e1 f$ I: j8 @　　1、Memo： Memo是Memorandum缩写，因此也可以用Memorandum，此外还有Internal Memorandum和Interoffice Memorandum，其意思都是一样的。
　　2、To：这一标题后面应写收信人的姓名与职衔，姓名前可以用尊称或不用，如：
　　　 To：Mr. John Smith，Sales Manager
9 H+ {8 m6 ]0 `) V　　3、From：这一标题后应写发信人的姓名与职衔：职衔可根据需要决定写或不写，但姓名前不要用尊称。
* e* b2 g1 I: t' a# N　　4、Date：日期的写法同书信里日期写法的要求完全一样，不要用数字来表示月份。
9 ]$ n) T2 \! a7 s1 M　　5、Subject：这一标题后是写事由的，即用一个或几个词汇简单概括便函的内容，以便查阅。事由必须简洁明了，不要用完整的句子，如：
, j/ P; o7 _$ m+ H　　Changes in Travel Advance Form
　　Promotion of Staff
　　Vacation Schedule
3 y5 _8 R/ V$ @3 y7 m0 _　　Participation in Training Programmes
　　6、Message
) I3 x* p  `$ ?( O. A$ E　　商务便函还可以根据实际需要在末尾增加发信人的姓名首字母、附件、副本抄送等。
　　例：
SCHOOL OF ENGLISH FOR BUSINESS
MEMORANDUM
+ y/ i9 A' T, O# \; QTo:     Mr. Kingswick, Course Coordinator
$ l* F  y. p1 E: q7 Y5 aFrom:  Barnsby Campbel
, v: y, o5 J2 i* r+ G/ L: N" @+ KDate:  19 November, 1995
Subject: Lesson Plan for 28 November Lecture
I intend to teach memo writing in my next lecture. I plan to cover the following plans:
1 p6 B. v  q$ s( |1. Inside Address
0 p# x, t5 r/ O6 ~- xThis is omitted in a memo. As internal communication the reason is obvious.
2. Greeting
It is mere polite to put Mr., Mrs. or Ms before and the office after the name of the recipient You may sometimes address the readers as a group.
3. Subject
This is a phrase to tell the reader what the memo is about. Sometimes only the phrase is given without the word Subject before it.
4. Body
( t0 x5 {2 y! B7 pThese should be short, less than 10 lines, and concentrate on only one paragraph one idea each: Sometimes for memos with three or more paragraphs, it is advisable to begin each with a heading in capital letters to tell what the paragraph is about. Another practice is numbering the paragraphs for easy reference later on.
5. Carbon copy
4 s6 s3 _: F8 w" K" b. fThis is written as c.c. for short. As in a letter, it lists the persons who are also receiving the memo.
. P$ `1 S# z; Y. l. f6. Signature
Only the initial is needed, The office and name in print of the writer are omitted. In more casual memos there is no signature at all.
( S( w; ]: \0 D0 j  nAny thought on my notes? Anything to add? Let me know at tea break.
* a6 j" S8 K4 L, j/ S3 l1 Qc. c. Mr. P.L. Ducke, Training Officer