盘点百个最流行的管理词汇：营销篇 营销篇
4 d3 o1 C1 x8 Z" h$ V5 z1 X * 4C营销理论 (The Marketing Theory of 4Cs)' r; k3 m0 w9 u
* 4R营销理论 (The Marketing Theory of 4Rs)* x; P' Z! ~2 l
* 4P营销理论 (The Marketing Theory of 4Ps)
7 v1 [2 k5 a: W. j7 i, i: { * 感性营销 (Sensibility Marketing)
; T4 B+ X) B3 L/ G* T * 利基营销 (Niche Marketing), S* ^5 ?8 }) ~ H6 w0 C3 V% P/ u
* 交叉营销 (Cross Marketing)9 @- w+ `3 i# V8 ?! X: ], H
* 知识营销 (Infromation Marketing), Z& g: l* j0 h
* 文化营销 (Cultural Marketing)8 B6 C, ~' p \% r" G
* 服务营销 (Services Marketing)
+ b! D9 X/ @( _2 S; P2 U- ~ * 体验营销 (Experience Marketing)2 e) U5 t+ j8 h m
* 定制营销 (Customization Marketing)% F& I9 U$ i9 Y9 S# E. N
* 色彩营销 (Color Marketing)wｗw.ExamＷ.CoM
4 q) ]/ n+ X; V3 U G * 绿色营销 (Green Marketing)
5 F1 F: x5 B$ Z h% D * 关系营销 (Relationship Marketing)
# h8 y9 O. m; v) F3 m * 合作营销 (The Co Marketing Solution)
4 l! a& \" J$ \. P" R- m * 伙伴营销 (Partnership Marketing)
, j" n! l4 ^5 ~1 Z* M+ d" g- v2 K * 一对一营销 (One-to-One Marketing)
, a; j* G( ]: A0 R2 i * 差异化营销 (Difference Marketing)
! H# \ l2 K2 W1 M * 大市场营销 (Big Marketing)
) \$ Z9 w# F6 P2 S F0 C: k * 个性化营销 (Personalization Marketing)2 V M( X% o2 t: G9 y- j, h
* 堡垒式营销 (Focalization Marketing)
0 a: u) \2 |& P$ M: Q * 数据库营销 (Data base Marketing)
5 K; C( y- F: p7 s: O) p( f * 服务分销策略 (Services Distribution Strategy)
+ N4 F) G+ v2 h3 y- p! g! i- X* E$ J * 服务促销策略 (Services Sales Promotion Strategy)9 J3 n/ F5 k* \7 e& M. [! w) S
* 整合营销传播 (Integrated Marketing Communications, IMC). t$ ~, c( ?6 N6 m& Q* u$ l! o4 I
* 水坝式经营 (Dam Operation)3 T5 S# w0 G4 b2 N. A
* 战略营销联盟 (Strategic Marketing Union)
. l' D7 H) P' `; I& { * 网络数据库营销 (Internet Data base Marketing)& m. V. x' b' T% D) m# Y
* “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing) |
发表于 2012-8-14 20:05:42
