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[BEC初级] 商务英语百个最流行的管理词汇:营销篇

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发表于 2012-8-14 20:05:42 | 显示全部楼层 |阅读模式
盘点百个最流行的管理词汇:营销篇  营销篇- i( L9 C" u" J6 ^% S: Y+ K) A6 G
  * 4C营销理论 (The Marketing Theory of 4Cs)
& X' @: c5 a1 \& O) D' \7 {; @  * 4R营销理论 (The Marketing Theory of 4Rs)4 {( S: N" L% A. a/ h2 G' @3 t# Y# c
  * 4P营销理论 (The Marketing Theory of 4Ps)
" c( X- O5 L2 c8 o) C3 D  * 感性营销 (Sensibility Marketing)! I' X( o1 p) w& m& i# ?
  * 利基营销 (Niche Marketing)7 Y7 c' o( u  B3 g, D2 C9 T" |5 A
  * 交叉营销 (Cross Marketing)
3 I2 }5 o" L% B, e- b2 w( w  * 知识营销 (Infromation Marketing)7 W% }7 C; l+ E$ f% r6 d9 g
  * 文化营销 (Cultural Marketing)9 Z( N6 ~% B# r4 M: i% A, I
  * 服务营销 (Services Marketing). D9 J. `( Z3 b+ ^3 l
  * 体验营销 (Experience Marketing)/ d7 t  ]5 ]' m  C% p4 i
  * 定制营销 (Customization Marketing)
; ~: y0 G+ |6 ?# H8 |  * 色彩营销 (Color Marketing)www.ExamW.CoM+ P5 X( A. S& X1 W( v- g
  * 绿色营销 (Green Marketing)  }0 N- U5 e. M/ C" }9 t/ ]( H
  * 关系营销 (Relationship Marketing)5 K# [6 Q) |1 I6 x
  * 合作营销 (The Co Marketing Solution)/ x. P4 @) C. E. u* x! L, s
  * 伙伴营销 (Partnership Marketing)6 L2 s, Z3 z% H: \1 C
  * 一对一营销 (One-to-One Marketing)* B" p: v8 ~* x7 E' E0 L) G1 i3 g
  * 差异化营销 (Difference Marketing)$ G+ K& K' G! P6 V. h8 t- j
  * 大市场营销 (Big Marketing)/ u4 P, }5 f5 Y  T; @, w
  * 个性化营销 (Personalization Marketing)6 d4 m, h$ v3 X( `* z8 h
  * 堡垒式营销 (Focalization Marketing)( Z9 J0 e. m7 @4 D6 p
  * 数据库营销 (Data base Marketing)
. S# t  f% J  g* t& w  * 服务分销策略 (Services Distribution Strategy)
# a. A, Q% Z5 e! M# P/ m  * 服务促销策略 (Services Sales Promotion Strategy)1 i, w$ O4 w; Z5 m$ s8 u% [
  * 整合营销传播 (Integrated Marketing Communications, IMC), k4 C) y" r- k9 ^; _4 I5 A
  * 水坝式经营 (Dam Operation)3 B- s4 K6 A# M
  * 战略营销联盟 (Strategic Marketing Union)
9 t+ E' [: {! a+ `6 z  * 网络数据库营销 (Internet Data base Marketing)
2 ^  m5 L; Y+ J+ r6 o3 ]  * “整时营销” 与“晚盈利” (Profit by Timing Marketing and Lag Profit Marketing)
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