托福阅读：口碑营销（2）

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托福阅读：口碑营销（2）
阅读部分需要提取的观点是：
3 ]* w; L. @( U1 ?% z　　- Main point: 口碑营销的方法问题种种，批评家希望取缔。
; }( `2 J' W7 O: K4 ]　　- Sub point 1: 口碑营销可能会提供错误的信息中华考试网(www．Examw。com)
　　- Sub point 2: 消费者容易信任口碑营销
　　- Sub point 3: 口碑营销可能会破坏社会关系
　　听力材料：
　　Hi, my name is Bill. I was talking your professor in the subway about the greatest phone service I used. And it turned out we both interested in marketing, so he asked me to talk to the marketing class. You see I am a buzzer, part time you know. During the day, I am a student just like you. Now I had read that piece of tacking buzzing, it is really misleading. How it described buzzing leads out a lot and gives the wrong impression
　　大家好，我是比尔。我刚才在地铁上跟你们教授谈论我用过的最好的电话服务，然后他让我来市场营销课堂上讲一讲。大家知道我是一个兼职托儿。在白天我跟你们一样是个学生。我看到了这个关于口碑营销的偏见的文章，这是一种误导。里面对于口碑营销的描述是错误的。
　　First, it makes a sound that buzzing do not tell the truth about the products they are buzzing. That is not true. How buzzing work is this：companies find people who use the product and who really think the product is good. So, buzzing is not like ordinary advertisement when an actress is paid to read some lines. Yes, I get pay for telling what I think, but you get the truth from buzzers. I really do think my phone service is great. That is why the company hired me
+ Y) m( `( \! U4 }  D首先，文章中说口碑营销的过程中，托儿对他们推销的产品的性能说谎。这是不正确的。口碑营销的过程是这样的：公司招募那些真的使用了他们产品，并且真的觉得这些产品好的人。所以，口碑影响不像是传统广告那样，一个收受代言的女一人说出一些台词。是的，我因为说出自己的真实想法而获得报酬，但是你们也从托儿的口里得到了真实的信息。我是真的认为我选择的电话服务是非常棒的。而这，正是公司雇佣我的原因。
# ]3 S6 R  X: l  |' }　　Second, the reading makes it seem that when a buzzer talks to someone, the person believes whatever he hear from the buzzer. Not true. In fact, the opposite is true. People I talk to ask a lot of questions about the product I buzz, that’s about the price, service and how long I used the product. If I don’t have the answers, they won’t buy the product.
　　第二点，读者认为当一个托儿向别人推销的时候，这个人会相信托儿所说的一切。这也不是真的。事实与之恰恰相反。我所交谈过的人都会问很多关于我推销的产品的问题，比如价格、服务还有我使用的时间。如果我不能回答，他们就不会买这种产品。来自www.Examw.com
& }, a" M" _! d　　Finally, if you believe what you read, buzzing will destroy civilization. That’s stupid. If a product is bad, the company cannot recruit buzzers. So, what you get from a buzzer is not only sincere, it is likely to be about a good product. If you try the phone service I use, you will get love it. So, people who try buzzed products are going to have good experience, so they will end up being more trustful and open to people.
　　最后，如果你们相信您们读的这个材料，那么口碑营销是会破坏社会文明的。但是这种说法是愚蠢的。如果一个产品不好，那么公司就雇不到托儿。这样，你们从托儿口里听到的都是真的。他推销的却是是好产品。如果你们也试一试我用的电话舒服，你们也会喜欢的。所以，那些接受口碑营销建议的人都会有很好的用于体验，那么他们就会变得更信任别人，胸怀也更开放了。
7 G& Q; q: f0 y4 E3 [　　听力部分需要提取的观点是：
　　- Main point: 阅读部分对口碑营销的观点是错误的
% N$ N3 w7 K- w　　- Sub point 1: 托儿在推销产品的时候不会说谎
　　- Sub point 2: 人们不会盲目信任口碑营销
) C4 X3 u3 i$ _! U　　- Sub point 3: 口碑营销可以促进人与人之间的信任