新GRE小短文阅读练习题二

会计考友

2   One of the truisms of the advertising industry is that it is
! `: J  O0 I) t. I) ~ rarely necessary to say something of substance in an
advertisement in order to boost sales.  Instead, one only
5 J  u" d  f  O$ q needs to attract the potential customer's attention; memory
does the rest, for it is more important for sales that people
0 w* s& r) O/ l! {" P* [ know of a product than that they know something about it.

6 c- J; [1 n4 x9 P- x) ]8 x1 I6 C Which of the following is assumed by the argument?

  l2 E( }, E6 o, H       People can remember a product without having much
, m3 p$ x& U) m9 H& N) r        information about it.  
       Advertisements, in their own way, function to improve
        people's memories.  
; d7 [) H4 u; S. n3 x0 Z       Attracting a potential customer's attention is a simple
) C5 z" M1 m5 r1 ]  ]        matter.  
. w+ G: v9 Z9 x6 v, _& b3 A       The advertising industry knows little of substance
        about the products it promotes.  
       Advertisements seldom tell the truth about a product.