3.3 The strategic planning process The rational approach to strategic planning breaks down the process into three distinct steps.
1 Strategic analysis – three key areas
§ External analysis of markets, competitors, the business environment, etc. to identify opportunities and threats.
§ Internal analysis of the firm’s resources, competences, etc. to identify strengths and weaknesses.
§ Stakeholder analysis – to understand stakeholder expectations/influence in order to clarify objectives.
2 Strategic choice – again three key angles to consider
§ What is the basis of our strategy? In particular how are we going to compete – high quality, low costs?
§ Where do we want to compete? Which markets, countries, products?
§ How do we want to get there? Organic growth, acquisition or some joint arrangement such as franchising?
3 Strategic implementationwww.examｗ.com
§ Once determined, the long-term strategy needs to be translated into plans for marketing, human resources management, IT, production, organizational structure, etc.
§ The strategy may involve major changes so these will also have to be managed.
Test your understanding 10
Give three strategic issues that should be considered by the headmaster of a school as part of strategic analysis.
Chapter summary
Test your understanding answer
Test your understanding 1
C
A sole trader would normally be someone working on their own, so there would be no collective goals.
Test your understanding 2
The committee would give the following benefits:
§ It would help overcome your limitations by pooling knowledge, ideas and expertise.
§ It would enable individuals to specialise in particular roles.
§ It would save time through joint effort.
§ It would enable synergy to be gained.
§ It would satisfy social needs. |
发表于 2012-2-23 17:09:42
