金融英语考试辅导：营销学常用英语词汇（4）
Oobject-and-task method of promotion budgeting 目标-任务促销预算法
objectives and strategy area audit 目标与战略领域的审计
objectives 具体目标
observation 观察法
occupancy costs 房屋占用成本
occupation/position 职业/职位
odd pricing 奇/余数定价法
OEM (original equipment manufacturer) 原始设备制造商
oeverall quality 总体质量
off-invoice discounts 发票之外的折扣
offsets 抵消交易
Omega 欧米加
on-air testing 广播测试
OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）
opening relationships 建立关系
operating supplies 生产供应品
operational excellence 运作管理水平
opinion leaders 意见领导者
opportunity cost 机会成本
opportunity identification 机会识别
opportunity/threat matrix 机会/威胁矩阵
order cycle time 订货周期
order processing 订单处理
organisational level 组织层次
organizaitonal requirement planning 组织需求计划
organization area audit 组织领域的审计
organization buying center 组织采购中心
organizational customer 组织顾客
organizational direct selling 组织直销
organizational markets 组织市场
organizational purchasing 组织采购
organzational structure 组织结构
outdoor enthusiasts 户外运动爱好者
out-of-home media 户外广告媒体
overall cost leadership 全面成本领先
overheads 日常开支
overseas direct investment 海外直接投资
ownership of new product 新产品所有权
P
Pacific Electric 太平洋电气
packaging 包装
panel of experts 专家小组
parentage 渊源
parties involved 交换中的各方
payment terms 支付条款
pay-off control 支出控制
penetration pricing 渗透定价
Pepsi-Cola 百事可乐
perceived customer value 顾客感知价值
perceived quality 感知到的质量
perceived value 感知到的价值
percentage of sales promotion budgeting method 销售额百分比促销预算法
perceptions of consumers 消费者感知/理解
perceptual (product) pisitioning 感知（产品）定位
perceptual map 感知图
perceptual organization 感知组织
perceptual vigilance 感性的警惕
performance dimension 业绩标准
performance evaluation 业绩评估
performance measures 表现/业绩测度
performance objective 绩效目标
performance standards 绩效标准
performance 功能
perishability 非持久性
personal selling 人员推销
personal sources 个人的信息来源
personnel development 人力资源开发
persuasive 说服性的
pharmaceuticals industry 医药行业
physical (product) positioning 物理（产品）定位
physical descriptors 物理变量
physical distribution 实物分销
Pillsbury 皮尔斯博瑞
pioneers 先入者
Pizza Hut 必胜客
place utility 地点效用
planning and control system area audit 计划与控制系统领域的审计
point of sale information 销售点信息
point-of-purhcase (POP) promotion 采购点促销
point-of-sales (POS) data 销售点数据
pontificator 保守派
popularity 通用性
population trends 人口趋势
portfolio models for resource allocation 资源配置的资产组合模式
position intensity 地位集中程度
positioning 定位
possession utility 拥有效用
post-purchase dissonance 购买后的不协调
post-purchase evaluation 购买后评估
post-purchase/after-sale service 售后服务
potential advantages 潜在优势
potential customer 潜在顾客
potential market 潜在市场
potential target market 潜在目标市场
power in distribution 分销权力
power of buyers 购买者能力
power of suppliers 供应商能力
predatory pricing 掠夺性定价法
pre-empting scarce resources 先占稀缺资源
preferential treatment 特惠待遇
premiums 额外奖励
present competitors 现有的竞争者
presenting sales message 提供销售信息
pre-test market research 测试前市场研究
price discrimination 价格歧视
price elasticity of demand 需求的价格弹性
price fixing 价格设定
price leaders 价格领导者
price lining 价格排列定价法
price promotion 价格促销
price quotation 报价
price sensitivity 价格敏感度
price structure 价格结构
price 价格
price/earnings ration 价格/收益比
price-off promotions 降价促销
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