O4 v) ^7 K) r9 f; B& R
object-and-task method of promotion budgeting 目标-任务促销预算法
/ l+ T I8 M6 q: `1 m6 U2 | objectives and strategy area audit 目标与战略领域的审计/ ^+ n) I5 i$ c4 o$ ?) o2 F
objectives 具体目标
; u# C( t+ d7 q3 x observation 观察法
* r9 _# q8 G3 S8 S$ D occupancy costs 房屋占用成本
, E% Y# I# B6 T6 z occupation/position 职业/职位* F1 P4 ~1 l4 L+ F+ ^
odd pricing 奇/余数定价法
8 \* ~" g8 _( Y OEM (original equipment manufacturer) 原始设备制造商
j* G$ z* r4 i! B oeverall quality 总体质量
+ X2 `3 ]! m/ e) z) l+ q1 v' ? off-invoice discounts 发票之外的折扣1 F/ d( m0 R* E! A9 g
offsets 抵消交易
1 N. ]/ D/ s9 w" Q/ N7 }! ^ Omega 欧米加) p6 d4 L9 Q. v- b
on-air testing 广播测试1 b2 u9 c) `# Z' s% ?) }
OPEC (Organization of Petroleum Exporting Countries) 欧佩克（石油输出国组织）7 D: Q9 R7 M6 X# c, `5 q) A v
opening relationships 建立关系2 x, E3 ?9 [4 q) }+ |
operating supplies 生产供应品
1 I4 O3 K& W+ m( b operational excellence 运作管理水平
% [6 W) W+ N! g( ^7 O opinion leaders 意见领导者
% l. P5 H# F. l) y2 a6 | opportunity cost 机会成本
" j& P: u# X$ x" ` opportunity identification 机会识别
" E! v. X* F7 t# W4 P* v6 m opportunity/threat matrix 机会/威胁矩阵
y9 _6 U/ Q& }8 Q: y9 O* X! ~ order cycle time 订货周期+ i1 A+ d1 U; O9 R P+ k
order processing 订单处理
% M1 O' E4 ]3 z+ o' W organisational level 组织层次6 r' e- t, }" S5 ^7 t
organizaitonal requirement planning 组织需求计划
- a4 N( N, m' B3 b+ B# u3 }/ A organization area audit 组织领域的审计
4 _$ Q/ L: v. z6 ?* H organization buying center 组织采购中心
& O' `/ u$ }% L6 z organizational customer 组织顾客+ c k! O! B$ X8 N, Q
organizational direct selling 组织直销) K3 \8 r9 ^# K: } ?
organizational markets 组织市场9 a' S( I2 `8 l2 r! c9 y! a
organizational purchasing 组织采购
, x8 h, `9 D: h4 J u, r- U organzational structure 组织结构( {% y' y+ Z0 [: G) V7 l! b! T
outdoor enthusiasts 户外运动爱好者7 R$ u/ Z; O3 l
out-of-home media 户外广告媒体6 M& X8 j6 y T* K; K& \- }2 S9 q
overall cost leadership 全面成本领先
( M7 ^$ u4 _8 W5 w overheads 日常开支
( S5 w5 v( ]: p% v! d overseas direct investment 海外直接投资
0 ~. M; S1 G; X$ L# ?% A ownership of new product 新产品所有权' x. ?3 N" N1 p* W; d* p" {+ g
P
3 i l+ Q& K& t# Y( Y1 z3 L) J Pacific Electric 太平洋电气
# F) C8 p; t# A- v5 G9 R packaging 包装
" X, W5 `) F8 S v2 b6 [& u panel of experts 专家小组/ {$ T0 a3 ?% L; t9 c* `
parentage 渊源; G" `6 H4 i' S% t R( W
parties involved 交换中的各方4 N. c) U' f* [- C1 _. ?, Z
payment terms 支付条款
1 K& o6 ~4 V. { pay-off control 支出控制8 d( c, d* C' u
penetration pricing 渗透定价 I! M. }* T" |
Pepsi-Cola 百事可乐
6 P% z1 m1 T& D$ p0 r perceived customer value 顾客感知价值( R- t8 H% X2 y, R6 P3 N
perceived quality 感知到的质量
0 ]$ o& c: z9 Y+ a' u) _; U4 b/ g: L perceived value 感知到的价值
; x9 E. j: j. p/ \ percentage of sales promotion budgeting method 销售额百分比促销预算法9 d4 r. _/ I1 B: M
perceptions of consumers 消费者感知/理解1 H i, n. P4 S3 \/ L
perceptual (product) pisitioning 感知（产品）定位
* |4 p8 w! F2 s( d; h, I& m perceptual map 感知图
1 p4 d5 p1 B8 B+ a2 F2 Y perceptual organization 感知组织; t6 C7 ~8 t: A7 a* I! v. f
perceptual vigilance 感性的警惕
8 s& R' A: q$ }. M. y. A. w0 R1 d" S performance dimension 业绩标准# G0 d" w3 N7 L3 v1 B
performance evaluation 业绩评估
+ l! h: I1 w9 `4 Q6 o% f performance measures 表现/业绩测度
: }- x% N* p# M$ J5 n, b, f performance objective 绩效目标
1 Z3 j3 D4 k# \' v7 T" Y5 D performance standards 绩效标准
! w6 D0 D- x5 ?3 O performance 功能, S! R1 g4 G6 ^2 X! a! y- \1 {6 o
perishability 非持久性
4 H6 O# @$ [6 s+ Z personal selling 人员推销/ [7 G7 K% H+ E4 [1 i, b0 m
personal sources 个人的信息来源
# g, V% h% F5 u0 q3 H S& ~ D personnel development 人力资源开发
% H5 P: o- U# O& E. t4 l persuasive 说服性的
& h- H2 I, @% ~/ h pharmaceuticals industry 医药行业
" z, b, ?; N# K. e2 J physical (product) positioning 物理（产品）定位3 n( E a( T! z# W5 R, Q
physical descriptors 物理变量6 S$ R Z4 ^, f% A1 z8 X
physical distribution 实物分销2 m$ K4 c3 N7 ?4 c W H0 Y
Pillsbury 皮尔斯博瑞7 D6 I4 B! k; ?* e
pioneers 先入者
+ Q" K" U( u5 E3 V5 X Pizza Hut 必胜客
3 f0 q4 t: J5 N7 p place utility 地点效用
: E0 n+ {8 ^7 w; c t+ l4 U4 \ planning and control system area audit 计划与控制系统领域的审计# O, T) L. D$ A: A/ e3 g
point of sale information 销售点信息% C7 k( h k; j% l. J+ j) Q
point-of-purhcase (POP) promotion 采购点促销' o; b+ N+ z* Q3 S+ d3 l5 C
point-of-sales (POS) data 销售点数据
1 A7 |( J+ R- k% [3 p2 d, Y; E pontificator 保守派. _/ d$ b+ y5 d N( @( \' f
popularity 通用性
* i1 z# G/ I) n8 `: S0 A population trends 人口趋势
- s: \6 D6 O& O! ^6 p+ e portfolio models for resource allocation 资源配置的资产组合模式
$ g6 X5 r" e" D, V position intensity 地位集中程度8 z3 Z" J! D+ x& q
positioning 定位
4 x5 v$ s# j' L3 B5 D possession utility 拥有效用 X# S+ [0 f7 [2 q* F# Z0 u4 c
post-purchase dissonance 购买后的不协调
( W3 p* m9 K1 P% E1 a/ d post-purchase evaluation 购买后评估3 P# v% i) z' P& V+ z) b
post-purchase/after-sale service 售后服务1 O; } ^$ s" o
potential advantages 潜在优势
% I% g2 Q& T( J potential customer 潜在顾客) ^: U5 R3 O5 j$ {1 s: k
potential market 潜在市场- L. h& Z1 s, ], r
potential target market 潜在目标市场2 \; h6 }2 A; k+ n/ _
power in distribution 分销权力
2 `( `% y( o8 L' k+ \& }) K power of buyers 购买者能力7 \4 s8 D$ L; |' x6 g5 ^# u/ w7 I
power of suppliers 供应商能力. D4 e3 `! x( I& |! {
predatory pricing 掠夺性定价法$ q( F3 A1 T: e, ?# L0 u6 o
pre-empting scarce resources 先占稀缺资源- @. u& R4 C! D& Y& B9 H3 G; @
preferential treatment 特惠待遇' M# U) ~; m! X8 `0 p! h, W
premiums 额外奖励+ p( q9 x" D& `; s- t8 e
present competitors 现有的竞争者
9 t4 v$ P) z5 f1 R% x) P; t4 ]+ F presenting sales message 提供销售信息. y. n) m' p$ y3 s4 Z$ H% r
pre-test market research 测试前市场研究
2 B2 ~$ |$ R! C price discrimination 价格歧视1 N$ C. V- T% g& K+ O
price elasticity of demand 需求的价格弹性! q0 G8 R ?, ~# T4 C
price fixing 价格设定2 n! U& Q- n+ N3 r* M l
price leaders 价格领导者5 v9 g# {2 b' z; a# g
price lining 价格排列定价法
8 C( n1 O# ?1 O price promotion 价格促销: e) l) r g+ ^, T+ u
price quotation 报价
& C/ [; g" s+ _ price sensitivity 价格敏感度' w: O: J* N# g/ e' H4 V. G
price structure 价格结构# [) ]0 p Z5 o, ~3 l
price 价格
5 W. `- D: |% D6 M5 |. @# K price/earnings ration 价格/收益比8 V2 @/ a& `, G! Z
price-off promotions 降价促销 |
发表于 2012-8-16 08:57:55
