会计考友 发表于 2012-3-12 23:18:40

2011年外销员考试辅导:外贸英语函电1

为了方便大家更好的复习,参加2011年外销员考试,育路教育网特收集汇总了外销员考试外贸英语函电的辅导资料,希望对您有所帮助,顺利通过外销员考试!
    一、函电书写基本原则
    1、Courtesy 礼貌
    语言要有礼且谦虚,及时地回信也是礼貌的表现。
    例如:
    We have received with many thanks your letter of 20 May, and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
    You will be particularly interested in a special offer on page 5 of the latest catalog enclosed, which you requested in your letter of 20 May.
    2、Consideration 体谅
    写信时要处处从对方的角度去考虑有什么需求,而不是从自身出发,语气上更尊重对方。
    例如:
    "You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比 "We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。
    3、Completeness 完整
    一封商业信函应概况了各项必需的事项,如邀请信应说明时间、地点等,确忌寄出含糊不清的信件。
    4、Clarity 清楚
    意思表达明确,要注意:
    (1) 避免用词错误:
    例如:As to the steamers sailing from Hong Kong to San Francisco, we have bimonthly direct services.
    此处bimonthly有歧义:可以是twice a month 或者once two month.故读信者就迷惑了,可以改写为:
    1.We have two direct sailings every month from Hong Kong to San Francisco.
    2.We have semimonthly direct sailing from Hong Kong to San Francisco.
    3.We have a direct sailing from Hong Kong to San Francisco.
    (2)注意词语所放的位置:
    例如:
    。 We shall be able to supply 10 cases of the item only.
    前者则有两种商品以上的含义。
    (3)注意句子的结构:
    例如:
    We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
    We sent you, by air, 5 samples of the goods which you requested in your letter of May 20.
    5、Conciseness 简洁
    (1)避免废话连篇:
    例如:
    。We wish to acknowledge receipt of your letter……可改为:We appreciate your letter……
    。Enclosed herewith please find two copies of……可改为: We enclose two copies of……
    (2)避免不必要的重复:
    (3)短句、单词的运用:
    Enclosed herewith——>enclosed
    at this time——>now
    due to the fact that——>because
    a draft in the amount of $1000——>a draft for $1000
    6、Concreteness 具体
    7、Correctness 正确
页: [1]
查看完整版本: 2011年外销员考试辅导:外贸英语函电1