2011年外销员考试辅导：外贸英语函电1

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% D2 x4 O0 j7 u* V, }; U& U    一、函电书写基本原则
    1、Courtesy 礼貌
    语言要有礼且谦虚，及时地回信也是礼貌的表现。
    例如：
3 l' Q+ t, h0 U! p5 t- d8 Z7 y9 l    We have received with many thanks your letter of 20 May， and we take the pleasure of sending you our latest catalog. We wish to draw your attention to a special offer which we have made in it.
    You will be particularly interested in a special offer on page 5 of the latest catalog enclosed， which you requested in your letter of 20 May.
    2、Consideration 体谅
( V4 Z# h4 }% K$ M# `    写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。
    例如：
    "You earn 2 percent discount when you pay cash. We will send you the brochure next month. "就比 "We allow 2 percent discount for cash payment. We won't be able to send you the brochure this month." 要好。
1 ?* [! n8 w4 O- ^( N" G    3、Completeness 完整
* U3 ]8 A: {( M" o. g  S    一封商业信函应概况了各项必需的事项，如邀请信应说明时间、地点等，确忌寄出含糊不清的信件。
    4、Clarity 清楚
    意思表达明确，要注意：
! K5 N4 \+ c/ U) m% ]. K) ^  U5 J    （1） 避免用词错误：
    例如：As to the steamers sailing from Hong Kong to San Francisco， we have bimonthly direct services.
    此处bimonthly有歧义：可以是twice a month 或者once two month.故读信者就迷惑了，可以改写为：
    1.We have two direct sailings every month from Hong Kong to San Francisco.
    2.We have semimonthly direct sailing from Hong Kong to San Francisco.
    3.We have a direct sailing from Hong Kong to San Francisco.
    （2）注意词语所放的位置：
    例如：
    。 We shall be able to supply 10 cases of the item only.
' g! v5 r$ [2 P3 O    前者则有两种商品以上的含义。
    （3）注意句子的结构：
" x  m. n. q" g( `( ?! D; N- }8 Z    例如：
* {! f5 x# |" C    We sent you 5 samples yesterday of the goods which you requested in your letter of May 20 by air.
    We sent you， by air， 5 samples of the goods which you requested in your letter of May 20.
    5、Conciseness 简洁
    （1）避免废话连篇：
    例如：
    。We wish to acknowledge receipt of your letter……可改为：We appreciate your letter……
6 f0 X% @% w4 [4 ~2 o    。Enclosed herewith please find two copies of……可改为： We enclose two copies of……
    （2）避免不必要的重复：
4 [' f, R/ W- e    （3）短句、单词的运用：
# n/ f/ L! ]" N) ]( [  |    Enclosed herewith——>enclosed
    at this time——>now
    due to the fact that——>because
    a draft in the amount of $1000——>a draft for $1000
    6、Concreteness 具体
! k7 \, J/ j3 [* j! x    7、Correctness 正确