新GRE小短文阅读练习题二十一
21A study of attitudes toward prime-time television programs showedthat programs with identical ratings in terms of number of people
watching received highly divergent marks for quality from their
viewers.This additional piece of information could prove valuable
for advertisers, who might be well advised to spend their advertising
dollars for programs that viewers feel are of high quality.
Which of the following, if true, supports the claim that information
about viewers' perceptions of the quality of television programs
could be valuable to advertisers?
The number of programs judged to be of high quality constituted
a high percentage of the total number of programs judged.
Many of the programs judged to be of high quality were shown
on noncommercial networks.
Television viewers more frequently remember the sponsors
of programs they admire than the sponsors of programs they
judge mediocre.
Television viewers tend to watch new programs only when
those programs follow old, familiar programs.
Television viewers report that the quality of a television
advertisement has little effect on their buying habits.
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