新GRE小短文阅读练习题二十一

会计考友

21  A study of attitudes toward prime-time television programs showed
that programs with identical ratings in terms of number of people
watching received highly divergent marks for quality from their
( K2 Z4 o0 c- i" i# }, I6 z9 | viewers.  This additional piece of information could prove valuable
) ~* r6 \' ~+ t! T  B for advertisers, who might be well advised to spend their advertising
& u- E1 [/ I% Z% E9 j$ Z6 X, u* t dollars for programs that viewers feel are of high quality.

, h) n6 b2 X/ Z1 G" B Which of the following, if true, supports the claim that information
about viewers' perceptions of the quality of television programs
could be valuable to advertisers?
# V5 e0 S* {$ g# S. o" Q3 c
      The number of programs judged to be of high quality constituted
$ n( g% ?9 X  J0 _' _3 o7 E0 Q        a high percentage of the total number of programs judged.  
) B2 p/ W! w0 d" N8 J      Many of the programs judged to be of high quality were shown
        on noncommercial networks.  
' L2 j+ S  C- C% A$ m; B      Television viewers more frequently remember the sponsors
, {% [5 I1 E8 o) ?; x        of programs they admire than the sponsors of programs they
        judge mediocre.  
- u/ J6 r) i) o0 L& \$ |      Television viewers tend to watch new programs only when
        those programs follow old, familiar programs.  
5 {) {% b9 c$ z" o+ A. x6 N: D0 @      Television viewers report that the quality of a television
        advertisement has little effect on their buying habits.