The Great Newspaper War Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.
" C# |8 y9 d9 b Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals.7 F6 h5 E* o& {9 D0 f3 q# T
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, “Big print makes big news.”, m4 t- a; a" [1 l1 C7 x2 B2 s
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, “You furnish the pictures. I'll furnish the war.”! u$ b0 N0 k+ K& f$ F, k1 B2 Q
EXERCISE:
2 m. _. s4 B% D. _8 S/ B 1. A) no B) many C) a lot D) little5 i( y4 P* p" F- o7 b% o" `- a
2. A) on B) for C) in D)of" D" l) q: o6 r
3. A) on B) in C) at D) about. p; {, f H. t: F5 T
4. A) excite B) excitingly C)exciting D) excited0 F9 M7 j! C* U4 n1 x+ T
5. A) a lot B) few C) a few D) lots of/ {1 v' Y" a* Y8 V7 Q" E! c
6. A) every B) all C) both D) many/ B* M0 z1 n* p1 `% o$ a" j/ O* n
7. A) admitted B) was admitted C) could admit D) has admitted
! C, O# b3 u: v: w3 q2 g 8. A) patients B) patience C) patient D) patiences7 |/ O0 X6 N7 D! X7 R) V
9. A) an B) the C) a D) /4 I. e2 C: _; Z1 w& f1 n
10. A) than B) as C) in D) for0 t* r8 p) h' V* j
11. A) cheap B) cheaper C) cheapest D) the cheapest( H0 r! u' P. x k: W3 T& t1 n& q& I
12. A) anyone B) anyone's C) anyone else D) anyone else's
" e8 G, X; t# K+ ` 13. A) may B) might C) can D) could8 q+ C" c; Q& h- V
14. A) draw B) drew C) to dray D) drawn
1 _) l+ y- S3 y% h 15. A) going B) going out C) going on D) going off
k1 w9 W0 p" z6 e4 B Key: ADBCD ABADA BDDCC |