The Great Newspaper War Up until about 100 years ago, newspapers in the United States appealed only to the most serious readers. They used __1__ illustrations and the articles were about politics or business.* f, v+ N a! ^' j- r9 F( B
Two men changed that - Joseph Pulitzer __2__ the New York World and William Randolph Hearst of the New York Journal. Pulitzer bought the New York World __3__ 1883. He changed it from a traditional newspaper into a very__4__ one overnight. He added __5__ illustrations and cartoons. And he told his reporters to write articles on __6__ crime or scandal they could find. And they did. One of them even pretended she was crazy and then she __7__ to a mental hospital. She then wrote a series of articles about the poor treatment of __8__ in those hospitals.; c" F5 v- w: N7 P
In 1895, Hearst came to New York from __9__ California. He wanted the Journal to be more sensational and more exciting __10__ the world. He also wanted it to be __11__, so he reduced the price by a penny. Hearst attracted attention because his headlines were bigger than__12__. He often said, “Big print makes big news.”: }6 ^+ E6 g2 m+ e& j, Q6 U
Pulitzer and Hearst did anything they __13__ to sell newspapers. For example, Hearst sent Frederic Remington, the famous illustrator, __14__ pictures of the Spanish-American War. When he got there, he told Hearst that no fighting was__15__. Hearst answered, “You furnish the pictures. I'll furnish the war.”8 S& {1 n& O3 l2 h/ Z2 B
EXERCISE:3 R% K- L% S3 q9 {% C$ d1 e
1. A) no B) many C) a lot D) little2 H) r; O4 }' U8 n* `, h- `( N
2. A) on B) for C) in D)of+ x) u- h: |8 ]& P. e: c
3. A) on B) in C) at D) about( ^( ]! O' a3 Q# n$ N7 T
4. A) excite B) excitingly C)exciting D) excited6 W N7 _8 U6 [: a% P3 r
5. A) a lot B) few C) a few D) lots of, Z- D1 E3 A2 m( h3 x
6. A) every B) all C) both D) many
7 y/ l) q. n* G0 c 7. A) admitted B) was admitted C) could admit D) has admitted8 O4 o: `! R8 L& ?
8. A) patients B) patience C) patient D) patiences6 W4 f% t) s5 j' N
9. A) an B) the C) a D) /) {9 Q8 S/ U! R' B4 G; Y3 X# V
10. A) than B) as C) in D) for
+ i7 L& U6 c/ {( G6 {* {: V; Z: y 11. A) cheap B) cheaper C) cheapest D) the cheapest
. ~: {; H1 u5 N7 o: K4 J. I! t 12. A) anyone B) anyone's C) anyone else D) anyone else's) Y+ I2 m% N. H- ^/ ^$ l
13. A) may B) might C) can D) could, q% J( u9 D5 R; n- L. O: m* b
14. A) draw B) drew C) to dray D) drawn# V0 q) j# f2 D: { n c
15. A) going B) going out C) going on D) going off
, k+ [: w% X* `. l9 D( c Key: ADBCD ABADA BDDCC |