2012职称英语卫生类A级完形填空训练（3）

会计考友

Importance of the Public Image 　　Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
6 X# `  k- p: p6 `9 O　　A firm’s public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
1 |& n3 s- P/ s2 ]& W7 [　　A firm’s public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
　　A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
9 r1 y# Z, C) R　　1. A) at considerable extent
: ^, \+ J5 i+ \# |" [+ c* }4 M' I* g　　B) to considerable extent
　　C) to considerate extent
　　D) at considerate extent
　　2. A) establishes
. W  l6 @5 M+ J* s/ |　　B) plays
　　C) makes

3 c# @. a+ e( v+ S　　D) obtains

会计考友

</p>　　3. A) but
　　B) however
3 {! r8 b/ t  K: ]* `6 N" F% H　　C) and
　　D) as
  a  N4 e. r0 [1 K" y　　4.A) possible
1 K+ @0 ^' U$ e$ ^8 T3 `& U　　B) easy
: {( c% K; \, A! a. h" b　　C) not impossible
. H9 W- K* }( M. l* A4 Z　　D) impossible
+ i* K, f- s( i) Z　　5.A) they
$ n# E# n, \0 V) s( Q　　B) some
3 J" i. [* p6 z  y% v, @" x　　C) it
. ]" t+ I* ]. ?1 q9 ^, o9 t# E　　D) we
　　6.A) plant
　　B) jobs
8 ]0 V6 L. Y4 q7 }　　C) machines
' O8 H7 E; t) J! T2 }/ C5 T1 t　　D) themselves
　　7.A) while
9 ^; J6 k" r. T. n( L. e% m　　B) when
　　C) as
　　D) and
　　8.A) that
6 K7 d) P/ t/ z2 O8 X9 g( f5 L6 E　　B) if
　　C) which
　　D) /
! t/ C1 `: E  s　　9.A) that
- F/ H# j8 s( W3 ?; y　　B) who
+ O; w6 U3 O* V　　C) whose

3 X' v' J9 k& h) P) H! _　　D) of which

会计考友

</p>　　10.A) been
　　B) developed
　　C) found
- `, u$ ^- g+ K% c. @: J' E& z　　D) learned
　　11.A) With
7 M8 w) e& E. h　　B) Such
$ }; a/ z6 o) O3 w! L; u. _$ \　　C) Like
　　D) /
　　12.A) a more
　　B) more
, y3 a9 x1 F/ Z2 _7 V　　C) most
: @! f8 N8 ?* N, {5 C　　D) the most
1 F  o, K4 `; [1 C9 E$ b5 S/ {　　13.A) with
　　B) without
1 ]- g8 y) B  W! s9 `" z　　C) in
　　D) of
　　14.A) They
4 O+ [% h% S5 _# }9 L% g4 @　　B) It
- G: w2 ^$ ]# |9 n　　C) Some
2 {; D$ r+ o/ m$ ]" B　　D) Most
0 z) ^6 f5 s) B. t　　15.A) related to
4 {5 k% ^4 F; ?3 _+ l+ S　　B) connected with
# g# ?; C0 u  W  g( J# _+ F　　C) relative to
　　D) related with
　　参考答案:BBCDC BABAB BDBAC