2012职称英语卫生类A级完形填空训练（3）

会计考友

Importance of the Public Image 　　Public image refers to how a company is viewed by is customers, suppliers, and stockholders, by the financial community, by the communities in which it operates, and by federal and local governments. Public image is controllable ____(1)____, just as the product, price, place, and promotional efforts are.
　　A firm’s public image ____(2)____ a vital role in the attractiveness of the firm and its products to employees, customers, ____(3)____ to such outsiders as stockholders, suppliers, creditors, government officials, as well as diverse special groups. With some things it is ____(4)____ to satisfy all the diverse publics: for example, a new highly automated plant may meet the approval of creditors and stockholders, but ____(5)____ will undoubtedly find resistance from employees who see their ____(6)____ threatened. On the other hand, high-quality products and service standards should bring almost complete approval, ____(7)____ low quality products and false claims would be widely looked down upon.
　　A firm’s public image, ____(8)____ it is good, should be treasured and protected. It is a valuable asset ____(9)____ usually is built up over a long and satisfying relationship of a firm with is publics. If a firm has ____(10)____ a quality image, this is not easily countered or imitated by competitors. ___(11)___ an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect ____(12)____ favorable creditor relationships and lowest borrowing costs. It should also allow the firm’s stock to command a higher price-earnings ratio than other firms in the same industry ____(13)____ such a good reputation and public image.
　　A number of factors affect the public image of a corporation. ____(14)____ include physical facilities, contacts of outsiders with company employees, product quality and dependability, prices ____(15)____ competitors, customer service, the kind of advertising and the media and programs used, and the use of public relations and publicity.
　　1. A) at considerable extent
. a5 ~# B8 v8 i; q" w. S3 f　　B) to considerable extent
$ ?- ?2 @$ w4 C" j+ Y7 \　　C) to considerate extent
　　D) at considerate extent
6 Q+ I6 V- X0 T4 |" A0 o　　2. A) establishes
　　B) plays
" q1 W4 \: D  s9 u- M　　C) makes

% d3 m- Q! H4 }  R$ r　　D) obtains

会计考友

</p>　　3. A) but
; E- h# B! |! l4 g$ t5 [5 n) b　　B) however
" @; S3 q. f! i6 w! U' l　　C) and
7 h1 u* I' ^& V% G　　D) as
　　4.A) possible
8 A8 q) ?: M5 G# t2 ]　　B) easy
　　C) not impossible
　　D) impossible
$ n# S" g7 F- K. L　　5.A) they
, H( W6 f0 v$ _* ]　　B) some
+ z8 B; Z" W4 B- ^! M　　C) it
  W. j! }, l" j  ]& D　　D) we
* ?. k1 c5 R2 q' Z3 o　　6.A) plant
　　B) jobs
# t2 Q* z3 \+ T1 j　　C) machines
　　D) themselves
. ], K+ T3 y& ^( y; E　　7.A) while
　　B) when
) [: ~4 K) D% r/ k( i; ^3 K! P, M　　C) as
: t! l6 e; C3 Y' U- M: U% M/ j8 W0 j/ k　　D) and
　　8.A) that
8 C  G% y# U. S! X$ J　　B) if
　　C) which
　　D) /
　　9.A) that
. ?5 M' j! _3 E, F　　B) who
　　C) whose

　　D) of which

会计考友

</p>　　10.A) been
　　B) developed
　　C) found
　　D) learned
/ x9 C! |( }0 e. Z( I# Q6 ], B1 b3 L　　11.A) With
; @9 f3 R- E: i6 P0 i; [　　B) Such
　　C) Like
  y# B5 G( u( b$ P　　D) /
/ X2 @- L0 Z4 `5 v! @+ x　　12.A) a more
　　B) more
　　C) most
' {) G* c: ]7 [$ l7 Y3 x; w　　D) the most
　　13.A) with
　　B) without
　　C) in
' f" P7 @  C5 i& y6 |　　D) of
- T* G, S& h/ E' _; o# }　　14.A) They
" g  E5 L1 ~3 G8 e8 J* D　　B) It
　　C) Some
2 a6 k( z+ H2 s. |　　D) Most
　　15.A) related to
　　B) connected with
　　C) relative to
　　D) related with
6 T2 T4 v" G1 q　　参考答案:BBCDC BABAB BDBAC