design decisions 设计决策 ( d( o% r; p( A! k$ Z# [! a
2 G) i+ {9 _: H, vdesired percentage mark-up on retail 预期零售利润率 : R- R' M0 `& V
- u! \( L, {/ a: ~- o8 N
desired percentage return 预期回报率
4 S% N3 {; i" Q. t9 Q" J2 t- \; J+ p) b- R# u, {) V/ j% l
determinant attributes 关键属性
. u; [- T/ r/ o% s
/ Q: p0 _3 W @" bdeterminants 决定因素
) o! {0 s% g) Y+ t4 f# t; A4 G# M# M
different responses 差别反应 - g, G# E# g+ S9 y9 h
# {1 _7 k5 m6 P, X% ^2 ]
differentiated defender strategy 差异化防御战略 8 Z4 v* h! S% T* t6 n9 ^
! Y$ [9 H* y) @. c' tdifferentiated marketing 差异化营销
! A x2 F" f0 U# k* x# t: O3 }( a8 U8 P8 c0 P
differentiation over time 不同时间的差异
$ L/ V, {( v7 q; J2 o% R! M& a+ M) S* E
differentiation strategy 差异化战略 9 U: F8 _+ _0 s8 U6 A6 N7 \. C' l# m
; J5 r7 l8 P. k6 }% n& I+ d
differentiation 差异化 5 C; D' s* `3 s5 d2 P" H' z
+ e5 c1 k) L7 U
diffusion of innovation theory 创新扩散理论 ( z) D, P7 _3 e0 z5 j
# ^- F v0 V8 {9 u/ l# ydimension 因素
& b6 R7 `3 ^. Y- \
/ J( [# J( T7 pdimensions of quality 质量维度
1 O. n0 c+ _; [* H: w$ E, J
7 f) I% ]; E) \# Cdirect costing profitability analysis 直接成本盈利性分析
8 x; [$ B; P" j- d+ ?: }: q2 T
+ R: W. b% R8 b6 x! e, Vdirect mail 直接邮寄 8 O5 v/ M7 n0 w8 V, c( ^' o
; `6 K9 E& C H+ [0 O! p& ddirect marketing via advertising media 通过广告媒体的直接营销
9 S' M8 a+ |) E: |1 Z3 w' D2 R- B4 k- g/ Q. h
direct marketing 直接营销
' R9 J' P; c4 s: i$ ~) k6 t' g1 D9 v$ T. k8 a5 ]- O, ~+ a
direct product profitability (DPP) 直接产品盈利性/利润率
* }% D% _& r8 C7 N" {
]2 p1 ~: w- p! y; E, C k0 {direct selling 直销
, Y" r& C9 m" Y( Q g; s
" _7 s6 T0 s; {# X6 g# c+ t7 pdiscount rate 贴现率 ) x9 Z4 X4 q; ^/ }) H/ k) w
1 b) g) K4 f% ldiscount stores 折扣商店 : q! N5 Z7 f: @3 ]1 k" E: T+ Y3 E
& `$ s# X V h$ bdiscount 折扣 . \# @& o: x3 |9 Y
2 m9 u# Y. {& |7 f
discount/premium price policies 折扣/溢价策略 1 Z% j% v9 u# a
& L3 F2 F c" ~! j5 b& g
discriminant analysis 差异分析法 |
发表于 2012-8-16 08:02:22
