design decisions 设计决策
7 R: r# o/ `* y/ y$ b9 \# `: S* T' [/ }$ ]; |5 b: k. d
desired percentage mark-up on retail 预期零售利润率
5 a2 r" {' q9 q* B' R; C! m3 p+ b
desired percentage return 预期回报率 - b7 T; D, }( J% @9 \
H3 A0 A9 u2 ^3 j1 j6 u. {7 S5 G5 Bdeterminant attributes 关键属性 9 q! h4 |& ^6 `2 W& [
% f6 |8 P" S+ V5 A! W u6 V2 B
determinants 决定因素 7 i* O- C" Z/ f+ m1 X8 O
- H( ~/ p. `, W5 _* c; E c
different responses 差别反应
* j( `5 j# e" C2 D* y! `! j" c5 H6 i2 A* f# @6 V: [
differentiated defender strategy 差异化防御战略 : D: ^3 ?7 [- {# ]3 K
2 i( {9 ^( j8 u" ^# ]differentiated marketing 差异化营销 0 W+ Z' d% A! U5 u6 M
) i8 p% x( x+ @& Odifferentiation over time 不同时间的差异 ) y1 Y$ s" {+ |$ H3 k3 E8 w. D4 l
9 e( B n$ w+ G) {3 f2 sdifferentiation strategy 差异化战略
& _" n) ~6 g3 P, H" }( c9 n7 E; `' W/ n: R f8 e6 x- U
differentiation 差异化
5 W" [0 P/ e- Y: B' _- Q$ ^; t+ n; |+ z0 ^
diffusion of innovation theory 创新扩散理论 ( b" c: K/ q$ A7 r& z. ]
: u. K- v" V1 ^& Hdimension 因素 : n6 F3 a; r, C5 ~6 Q! l
8 v; o5 B. {- } m U( ~( V2 Y& Rdimensions of quality 质量维度
' L. t( T+ v, {4 Y. k! b3 `
; o' R d* j# @9 S r5 _2 `; ~$ jdirect costing profitability analysis 直接成本盈利性分析
& E1 M" E4 E) f; H2 O3 R
! O% r$ a: h+ m/ v; Tdirect mail 直接邮寄 % N# f4 s" e ^% K
& T& H; O+ H; rdirect marketing via advertising media 通过广告媒体的直接营销 7 Y8 Y/ e* A$ u6 A: S* s, e$ Y
- p$ Y; a* ?2 B* h* B
direct marketing 直接营销
4 l% p' p) Z4 i8 D' o% w5 _. a Q( E' z" p/ \
direct product profitability (DPP) 直接产品盈利性/利润率 ; b, i3 @3 @) v
u' v+ u' g9 H8 kdirect selling 直销 3 h6 |% v/ H, _% l, ?6 F9 p
- @$ H, k& ]4 k8 Z
discount rate 贴现率 : r8 |6 V3 R* m) D" l
! c% k/ F6 ~' Q1 u& }7 Q' Z9 Sdiscount stores 折扣商店 - f! x* B8 i/ t, W# X; [! O
! ~7 _- l2 E5 O
discount 折扣
6 j2 A1 Y3 o* M( m1 K
' F+ U1 ^& o/ ~' Rdiscount/premium price policies 折扣/溢价策略 ' o2 {. m6 z/ O e! G& Y
7 o: A- |# l/ E& Y0 w$ e" {5 W
discriminant analysis 差异分析法 |
发表于 2012-8-16 08:02:22
