Short-Term Planning
# f/ z# L; l3 l" tPlanning strategy for the coming twelve month period.& Y4 p/ _* Q! E/ s* |# L
短期规划
4 l0 p; ]/ \% r( C3 B& p% H, Z( o/ c未来12个月的规划策略。; v9 e4 ]% S6 A7 a
Long-Term Planning- t4 O+ |* |4 x3 T1 E5 h" D6 h
Planning strategy for the next three to five years.
- t# O |. O8 L1 ]* k+ h0 H长期规划- [; A3 S" P9 j" a3 {5 Y( I S
未来3到5年的规划策略。
$ w, V$ A$ U- `! [: x" n: V% TStrategy
, O9 ~. S8 a3 b6 rAn action plan for achieving goals. K8 _# q( v9 o8 q6 T
策略
1 U+ D3 @# P n5 Z- e完成目标的行动纲领。% s1 J. T. f. r* \& c
Top-Down
( H. D8 a( s9 ^( bDecision making and command organization that originates from the highest rank and is then delegated to those levels below.7 q9 \- u$ g( I2 y
自上而下
% Z1 Y# e1 S" }1 W$ ]从公司最高层逐步往下的决策和命令结构。* H H) l# J4 ^5 ]/ W
Projection1 J4 N! |$ ?3 I
Estimate of future performance using currently-available data.
' w `3 X2 D% g" \0 y4 m6 N预测
5 ~3 j: @ O- J+ U/ }使用当前数据预测未来趋势。
' }' Z) }4 w6 _; r K0 nImplementation0 C- T+ G" N# b+ A) X! z
The act of carrying out a strategy by communicating goals through the chain of command./ {) k9 {3 P, U6 B
实施
+ N$ z+ z1 ] J通过命令链传达目标,实施策略。
, o" n( t; x3 `3 ~( zFocus Group
# m# y+ T, M7 r0 c& xA small group selected from a wider population to find out how they feel about a company’s current products and strategy.
U: R) d) N& q9 Z8 [: X Q焦点组
, c4 H2 Y( T7 g6 P选自较大范围的一个小规模组,确定他们对公司目前产品和策略的看法。# `' J9 w$ \$ g8 P, h* o) v- f
Year-Over-Year
4 c3 j5 ]0 x6 g5 k) t( b+ I# K5 JMeasure of performance compared to the same period in the previous year (e.g., year over year sales).) F: u9 J; \" i. h5 T
年同期 ' P( ~: ~- |7 V' H& c
比较上一年同期的业绩(如:年同期销售)。 |