Short-Term Planning - \, Q( {. n& `+ s" `4 d# I3 v
Planning strategy for the coming twelve month period.
4 S2 D4 z6 h: l. @' c短期规划
$ q3 h+ y2 I6 h未来12个月的规划策略。" O8 Y9 | |* y' ~% D7 |
Long-Term Planning3 A) ~/ e3 f6 b7 C9 Q
Planning strategy for the next three to five years.
2 r F7 F& w8 V, a: ~ Q! \长期规划
- d/ b8 S) f, T# e- p未来3到5年的规划策略。' U1 h7 L7 d3 `; @! Y, r
Strategy
, a H' ]$ x$ B) i6 WAn action plan for achieving goals.1 \/ ^0 l& X0 o# t1 J X5 G
策略
8 u- A5 Y' m. C* M8 I9 ~% d1 h完成目标的行动纲领。
9 r3 `- d. l% }Top-Down
/ P' [3 r7 x6 M9 ?3 y3 a; JDecision making and command organization that originates from the highest rank and is then delegated to those levels below.
# c& p4 C! U% [" K* Q自上而下 % S9 s/ I$ z7 t K% d
从公司最高层逐步往下的决策和命令结构。
! e! o. O" ?) n; o; l1 \Projection p* d8 @+ T! ^/ ?
Estimate of future performance using currently-available data.
+ W' X4 ^" o' ~* O3 r* K预测 9 p( P- E6 _% p/ \ [) c/ b
使用当前数据预测未来趋势。( B5 o# C" ]2 A
Implementation
5 a1 X$ ]1 H6 J; lThe act of carrying out a strategy by communicating goals through the chain of command.
: b* Q: s- k) F5 u3 T( m实施
, W- P/ z! R0 {9 g; N通过命令链传达目标,实施策略。 , ?/ R. z6 s/ W8 K. K
Focus Group' a: X6 O) i. U
A small group selected from a wider population to find out how they feel about a company’s current products and strategy.8 a5 o1 q: e7 f' k S' `7 [& p
焦点组
% b; C) ?; b3 W7 X/ F: R选自较大范围的一个小规模组,确定他们对公司目前产品和策略的看法。
5 F* x: k/ y1 ?# D" DYear-Over-Year
! D2 L9 {' G( z* ?2 l2 H# k0 i7 E2 `Measure of performance compared to the same period in the previous year (e.g., year over year sales).& h( x2 }% |' n' X
年同期 4 n* R" P1 i m/ Y# v$ f' ^9 E* k& @
比较上一年同期的业绩(如:年同期销售)。 |