S
2 J) t/ K+ a, M5 q- v8 x salary 薪金
: O5 c7 e7 ` _$ H# o8 g sales agents 销售代理商
, Y* n( O) u8 i5 x, P sales analysis by customer 顾客销售分析$ ~- {/ c8 \" H& R5 G
sales analysis by order size 订货规模的销售分析
, y2 \. a! g) c; v1 i# l, y. W: G sales analysis by product 产品销售分析2 k& }% \5 g& y
sales analysis by territory 区域销售分析# m$ k4 i, x# M4 t8 q0 c* j4 v
sales analysis 销售分析4 h$ [. R& B$ F9 F: T
sales forcasting 销售预测6 e) G2 [2 b4 }0 ?; n* f
sales force estimates 销售人员估计
8 w9 ]# b7 Z5 `0 |" d, q" h; @# i sales force size 销售队伍规模0 F! i8 @8 S$ J# q$ v# U9 D
sales force 销售队伍
1 q- X& V/ k0 ~( d sales forecasting 销售预测
7 ]0 D. D8 M8 z- i# k sales management 销售管理
4 N7 D6 B, u% A$ R sales organization 销售组织/ V* f* X: H# H; d+ ~
sales performance 销售表现/业绩
: J! _& o) j$ ?) } sales personnel incentives 销售人员激励
2 U% l$ V+ a9 t# \ sales personnel 销售人员' ]5 C- R' d$ {3 Y1 b! W; D
sales planning 销售计划
, d3 {. M7 ~7 X- c sales potential 销售潜力 o% [! k$ c% f. C- u
sales promotion 销售促进/促销0 R5 L: ~% H- P( a- K$ w1 I) n
sales territory 销售地区* b$ c8 @: X8 E% v: O
sales trends 销售趋势
: S( r2 F: r6 o% _ sales 销售额( t5 e, f0 Z4 [; n( c& M
sales/price reduction 销售/价格下降- s8 Q6 ]0 G% B
sample design 样本设计
, T; |0 M9 k# K sample size 样本大小
$ |, n/ ]2 {- d% q2 t sampling 抽样
$ r* N+ o+ l6 V% \( b sampling 提供样品
7 U5 H. F) O6 z1 M- m1 b+ m; ^ scale efficiency 规模效率
1 ]# ^* `. Y! l6 `' r1 ~" b l; j scaled measures 比例测度
4 C; c/ V+ L( Y4 y0 T8 r% Y scoring models 评判模型% \1 F" V' ~5 w) v! F
screening of ideas 创意筛选
- G* v1 W/ x$ C! o9 V2 | sealed bidding 招标
( Y" w8 T; S2 W) g! @8 L. J: ?1 P W/ O Sears 西尔斯
" G9 ~7 u% U$ z% ]0 i; y secondary sources 第二类/次要数据
. d1 X: Z& ?0 ~" a- I1 D5 t second-but-better new-product development strategy 后者居上型新产品开发战略
( v4 a0 p7 e/ |4 P! c2 c security 证券业3 s, T9 E" W$ `
segmentation and targeting 细分与目标选择3 Z* z4 W- n! c$ n. G
segmentation criteria 细分标准4 l2 n& i. M" u$ Y& t
segmentation descriptors 市场细分变量2 w7 \' ?& b" }+ w6 C" I6 X
segmentation 市场细分! a; m' d3 ]& g
Seiko 日本精工株式会社（全球著名的打印机生产商）; R1 k6 u6 \* w/ [
selective demand 选择性需求
/ H9 o5 E* E3 l. i) ]$ o$ b selective distribution 选择分销
5 x% y: m! e' R- L, l selective exposure 选择性接触
+ n& i9 v6 F$ y selective perception 选择性感知/理解! }. e, g3 E! r: z$ {/ X; R
selective retention 选择性保留* Z0 [% f) _# Q! U Q' ^" G* c9 e& ?
self-employed person 独立经营的个人( A+ l" j% F+ u
self-managing teams 自我管理团队
: C/ t' i0 {5 h8 X9 b# N0 v. B/ q self-oriented 自我导向型
- Z4 d- h- S, l9 q u selling groups 销售团队+ x& U' _% m |- n2 l# q6 J
selling proposition 销售计划/提议* n# x! j* o h* W$ ?; ?
selling 推销/销售, t, G" d; M+ R+ A0 H- @6 z
service guarantees 服务保证; s0 K% ?, ^7 R; f+ _
service industry 服务产业
8 }! M$ |7 k9 g' r5 [; T( n5 z service organization 服务组织
1 x8 q' |6 ]3 Q# N l" P4 n service quality 服务质量
3 O7 L; w; E7 L' l- z) B5 Z service 服务# ~6 c+ A, g7 a' }0 A8 ?
serviceability 服务能力+ X) w" @% _, A& o2 Q1 `( i7 U
serviceability 适用性6 X9 s. @8 n' D/ }5 }( r
services channels 服务渠道; `1 i8 V) Y* n6 w1 @
servicing products 服务产品8 Z& O2 |8 L; ]4 f5 T" n
servicing the account 客户服务% `' {* Q1 O( a: ~1 s' Q% y
setting quotas 确定定额
2 |! R( |4 _2 ^# k+ i shake-out stage 动荡阶段
8 W% }( P+ o5 K4 [7 v shared programs/facilities 分享计划/设备
# H4 H; r& o7 _) A& Q9 h share-growth strategies for followers 追随者的市场份额增长战略
+ V$ ~2 e$ ^* C0 f* v5 a c shareholder value 股东价值0 @: B k# Z8 |9 \* e& ^! ]/ h
share-maintenance 份额保持
/ o7 j' B( O5 k Sherman Act, USA 美国谢尔曼法案( W# z( m0 p9 m+ U9 z3 z/ f8 @
shopping goods 消费品
, K5 b' F6 O9 `! J short-term memory 短期记忆
/ \& Q' i% x7 m! B4 A2 O signal vehicle/carrier 信号载体9 P% Q$ n( a4 H& A) {% q- M
simulated test marketing 模拟市场测试
' O. L% o4 k5 ^7 f4 [ single-factor index 单因素指数法 ]/ | K8 v6 V8 N' Z
single-line mass-merchandiser stores 单一类型产品专营连锁店 E% I" ` V8 I/ O+ \' S$ b) P2 }
SKF 瑞典轴承公司+ |; n6 J% W- t2 F
skimming and early withdrawal 撇脂与尽早撤离战略
7 S; @2 E& a3 V/ d' y9 J4 A skimming pricing 撇脂定价法
% k! H! p. \9 `/ J! o& [ sleepwalker/contented underachievers 梦游者/很容易满足的人
4 B+ z t7 ^+ a1 V L8 b slotting allowance 安置津贴
1 E, Q7 O9 {: F+ X: r1 ` social acceptability 社会可接受性4 r' j. |( C( b+ F: G1 g
social class 社会阶层
9 e1 c- v, M- m H |3 B# O9 B8 k social objectives 社会目标+ T* I4 I( ~9 \8 P, j* ~! F; k
sociocultural environment 社会文化环境
. r& H8 C6 K1 e6 H( ? @7 d soft goods 非耐用品
0 X6 k% [. h% [/ y4 J( R" _ soft technology 软技术
+ y: |0 P7 d# e3 D2 d5 }) P7 W sole ownership entry strategy 独享所有权的进入战略 Sony 索尼& j$ |& l% Y8 i: V
source credibility 信息来源的可信度- h- g6 q }. ]+ c+ j& q" O) Q
source 广告信息来源9 Z! O- Q+ c7 W4 J
sources of data 数据来源 R, c5 F# B6 f& g1 o
sources of new-product ideas 新产品创意来源
3 }: b* V5 p r speciality goods 特殊品1 E5 k8 b8 N, V6 K
speciality retailers 专营零售商; e% M$ E* ~1 a7 G% ~6 c
speciality stores 专营商店
- o* {, H; l9 ]& w" v specialization 专门化2 |" ^7 z5 }: R
spokesperson 代言人 j: R4 m' q4 m) n) ~+ g
Sprint 斯普林特
8 Z& v$ `, T4 R Standard Industrial Classification (SIC) 标准工业分类代码
I4 w! }+ Z, U) h. r3 ~ standardization strategy 标准化战略
7 }3 K9 v$ K" D- _: N6 ^ v5 [ standby positioning 备用定位
8 u* `5 h7 O% m: A staple goods 日常用品
, B8 A% p/ [" h+ E5 @# `7 | Starbucks 星巴克2 `9 e1 h) B$ ^9 J* h% s
stars 明星类 N) ?0 I+ B% k1 z. {6 y/ s
statement of job qualifications 工作要求说明
+ W9 r. D9 j! m3 X" \$ M stock levels 库存水平9 q1 r2 c* i; s9 F) d
stockless purchase arrangement 无存货采购计划% e3 a/ f9 l7 H* ^3 M5 h
store brands 零售商品牌+ c( T' m$ y3 `. D. n9 G, i) J: v
straight commission compensation plan 纯佣金制薪酬方案6 E9 ~; f$ l; A- y$ ~7 Z
straight rebuy 直接再购
' i4 g# e$ i+ X" e( s+ R* C! _ straight salary compensation plan 纯薪金制薪酬方案
* S8 `$ D8 F( e strategic alliances 战略联盟
/ {5 ~: S# w" M& O* q! L& A strategic business unit (SBU) 战略经营/业务单位
8 b4 }3 s) s! b% Z5 ]; {/ W strategic control 战略控制2 W+ S! K: W+ d) _
strategic fit 战略协调性% \+ P1 O `( R2 A
strategic group 战略组# {3 n& x& n# p2 h' G$ ^
strategic inertia 战略惯性0 _5 _7 \# Y( [( d7 e. W, n" E/ \
strategic intent/objective 战略目标
1 P, y* S0 q6 s3 n strategic marketing program 战略营销计划9 i2 b# \# C \6 N' `
strategic pricing objectives 战略定价目标 |
发表于 2012-8-16 08:17:42
楼主