S
0 A. o( h$ L$ K9 b4 J/ g8 x salary 薪金
- u1 n8 h8 o- x5 g& Z- u sales agents 销售代理商
R, ~: [# z. l sales analysis by customer 顾客销售分析6 B7 w: \* B( d7 ~
sales analysis by order size 订货规模的销售分析2 s4 Z& Z- V" j5 p# g( T
sales analysis by product 产品销售分析% v3 |. e1 p1 `7 K% d! u- b$ d
sales analysis by territory 区域销售分析
( Q R( L2 K- m* R/ ~% Q; w sales analysis 销售分析# I5 Q* y& c3 {' u. f! R
sales forcasting 销售预测
- A9 v% h7 N4 k) u9 e* W; p/ ~ sales force estimates 销售人员估计
9 d& t Y0 b0 v& R, O$ C sales force size 销售队伍规模/ i4 n. a* h! t" a0 D$ |
sales force 销售队伍: q; R$ q n2 w
sales forecasting 销售预测* T3 T2 B2 A2 D! l) L# ^/ }0 b" [' \
sales management 销售管理& _& @. S# E3 d3 O. x
sales organization 销售组织
3 _( P( _ r' q F sales performance 销售表现/业绩- t; d" b7 A/ }" {
sales personnel incentives 销售人员激励 m* {4 G% Q7 F; @, S3 V- I
sales personnel 销售人员: j/ `9 u) H& O& j
sales planning 销售计划4 o4 _* t2 \: p9 L! S
sales potential 销售潜力
- p( V+ a( [; F3 ^; { sales promotion 销售促进/促销* H! d3 ^- S, U S+ q1 D
sales territory 销售地区& ]( c, b# a& `' @
sales trends 销售趋势! t* ] u4 S+ Z5 ]& c! k3 O
sales 销售额& ^" t1 `* t; ^& h) ^( J; Z9 v9 y
sales/price reduction 销售/价格下降, Q4 y; y) F, z t
sample design 样本设计
3 y: k8 L' P; A5 } sample size 样本大小& `% H' g/ z5 X3 }; T; R# i6 n. c7 n* p
sampling 抽样
: e& ?# Q4 e% a1 c( t" J @ sampling 提供样品
+ R5 w# ^- D3 r scale efficiency 规模效率
% d, U+ ?0 E* K. I) E scaled measures 比例测度+ y, S9 j/ {- e( O% @/ W
scoring models 评判模型
$ [$ r; A7 x9 o screening of ideas 创意筛选
- L1 G* d$ i( p; z, n" ?9 `* F sealed bidding 招标
* n* [- C+ h5 v" ]9 R Sears 西尔斯0 c" _, u; T. s% i7 {
secondary sources 第二类/次要数据3 F# s/ N2 K% d# Y7 w/ ^
second-but-better new-product development strategy 后者居上型新产品开发战略& |! R6 |+ p- s; P! F- `! b! c
security 证券业$ s- x% C4 O* F0 I6 ?
segmentation and targeting 细分与目标选择 \9 G* _1 U3 Z; O! u
segmentation criteria 细分标准( k4 T0 {: e _/ Y1 Z
segmentation descriptors 市场细分变量; Y( V, x9 w+ t
segmentation 市场细分
/ p7 M. V$ ^& o Seiko 日本精工株式会社（全球著名的打印机生产商）4 ^1 e9 e# {3 @6 h6 ~
selective demand 选择性需求, m n0 f3 a, C' K
selective distribution 选择分销
- ?+ ~& D% ^8 p! a f/ V: Q1 m selective exposure 选择性接触
% n5 u7 y4 o( q2 C) l! | selective perception 选择性感知/理解
( x$ y! {8 Y" r. }5 g1 g( j/ a selective retention 选择性保留
+ L3 H3 `3 V/ V! W self-employed person 独立经营的个人3 F( [" d' F: C6 O5 r/ J
self-managing teams 自我管理团队
0 H4 s8 `0 Q4 |9 ~ self-oriented 自我导向型
, _! ^! b+ j0 V3 b) m6 j selling groups 销售团队* p% T$ S e5 e; P- n
selling proposition 销售计划/提议
n0 a6 Y# R% s! G- n, O selling 推销/销售
. r" u7 C9 m1 i, J6 c8 V service guarantees 服务保证
( p; c, w. R8 X0 P9 H service industry 服务产业1 F# c) b" I; x0 r! M% R3 u, n9 w
service organization 服务组织& s- m1 J" D9 R6 s3 h. U, [6 |
service quality 服务质量
! R+ G' |* \- |' ~( G8 z service 服务) l- n" C! Y5 Y9 q! o9 ?: x1 b
serviceability 服务能力8 A( s b( L+ h' W9 T! M# L
serviceability 适用性
% k5 l( A; H) [: l" B services channels 服务渠道
- f2 V/ ?" a' [' b servicing products 服务产品; G, \* Z# g q
servicing the account 客户服务9 w8 D s9 z- w3 X
setting quotas 确定定额" C" {9 m7 V8 w+ {3 P+ R
shake-out stage 动荡阶段! W w7 F- w4 \3 W; t$ h8 e) m4 O
shared programs/facilities 分享计划/设备5 F! P/ q( j* v3 z5 x; Q" L
share-growth strategies for followers 追随者的市场份额增长战略
3 l5 g& X) D& N1 Z- M- g3 C$ B shareholder value 股东价值
( P6 M# ]# x$ i' w share-maintenance 份额保持6 X1 r& I2 H. }) U! |5 n
Sherman Act, USA 美国谢尔曼法案
K V* p& Q7 J. |3 k9 ~4 n8 M shopping goods 消费品3 X5 |9 w+ A' ^+ Y) U1 u) P
short-term memory 短期记忆
- y0 J5 o: E5 k$ n5 a6 X signal vehicle/carrier 信号载体
, C* N; a) A4 [' b* w simulated test marketing 模拟市场测试; j ?% }& T) K) ^
single-factor index 单因素指数法
8 a. F- ]9 L1 A5 ^: ~ single-line mass-merchandiser stores 单一类型产品专营连锁店% z* N# t: q4 ~# J1 W
SKF 瑞典轴承公司
8 f$ `: n- p, y: {: [/ l4 N9 I skimming and early withdrawal 撇脂与尽早撤离战略9 m+ x. S& d: [( L8 n! r j
skimming pricing 撇脂定价法) i6 |0 a9 K0 S( g r" z% W& s, m7 [
sleepwalker/contented underachievers 梦游者/很容易满足的人
4 U- C- p6 ^' c! n6 Y7 v slotting allowance 安置津贴* e5 W( L/ P* N2 I+ u
social acceptability 社会可接受性
0 a2 z% z* ~, R social class 社会阶层( M, @6 _" H! h I ]% O6 `1 u
social objectives 社会目标
& W) \' U' K5 d. j/ a/ X$ a sociocultural environment 社会文化环境6 L9 D6 D7 S0 e" q8 y) J# b
soft goods 非耐用品% }0 u, u; E- z; ^2 a; T- F
soft technology 软技术, b% l# t9 M$ |
sole ownership entry strategy 独享所有权的进入战略 Sony 索尼
" M/ q$ o. h6 {, E' W4 [+ }/ z source credibility 信息来源的可信度- s( w, J+ D8 p- N$ f
source 广告信息来源
, @" A4 Z! R2 i sources of data 数据来源
- c; Y7 _2 {# }1 k0 h sources of new-product ideas 新产品创意来源' b+ `7 F: k1 r
speciality goods 特殊品% D' Y" d4 M& Y& G$ ^
speciality retailers 专营零售商2 S- `$ E& y$ Y1 _% z$ _+ t2 t
speciality stores 专营商店
/ i8 t0 @9 K% n4 r# H+ f specialization 专门化
y+ I5 s0 O& W5 O spokesperson 代言人; T* N/ h+ @6 y
Sprint 斯普林特
0 u; H2 ~# Y. `# S& w( `, ` Standard Industrial Classification (SIC) 标准工业分类代码
" {( y1 `/ {: z standardization strategy 标准化战略
- \: e/ `6 _; O- b5 b standby positioning 备用定位
" p& c% j% b( }0 u# w0 C3 J staple goods 日常用品
2 ^0 _& }4 J9 N4 L" @ Z; I Starbucks 星巴克
+ E3 i7 I0 Y" d8 S! n, c stars 明星类4 w2 Z0 F4 j- S
statement of job qualifications 工作要求说明3 v; {+ q# J: E5 _1 c* N3 L( e( v
stock levels 库存水平
' `, t( V( K8 d% B% N stockless purchase arrangement 无存货采购计划1 N. D3 v8 V- V/ u' h
store brands 零售商品牌
1 h! F8 V) K5 f& B6 F+ Z) _+ U straight commission compensation plan 纯佣金制薪酬方案8 t+ J7 {, m& ?& N) `
straight rebuy 直接再购" D9 [, ?+ B: E" _% b% ^
straight salary compensation plan 纯薪金制薪酬方案0 T5 f2 V3 s3 h1 J
strategic alliances 战略联盟/ H- a% T9 H" s7 q
strategic business unit (SBU) 战略经营/业务单位
( d; k( U, L* l( }0 ?9 @) e strategic control 战略控制
, T9 z( g/ h# V/ ` strategic fit 战略协调性
, X/ N9 {5 J6 B# u/ r% L# ]. E strategic group 战略组
- m0 r& M3 |8 [* F strategic inertia 战略惯性
4 b( X P$ P) k) D+ b strategic intent/objective 战略目标
$ t$ J, v4 V9 ~7 C! @- W strategic marketing program 战略营销计划( \+ b5 Q2 ?- L
strategic pricing objectives 战略定价目标 |
发表于 2012-8-16 08:17:42
楼主