P
5 U+ @1 B7 b- l+ @ Pacific Electric 太平洋电气% j8 ?$ Z! u- v
packaging 包装
+ S* X( P& O! _: Y2 n K panel of experts 专家小组
, n+ b4 I) z. F' w. y# C parentage 渊源, f. k/ n! Y5 P. `' B) P( }! W( F i
parties involved 交换中的各方
' \- w6 T* S } e payment terms 支付条款# u; N9 B8 s2 b ]* c
pay-off control 支出控制( |1 ?& W* b9 Q( z5 a- ~
penetration pricing 渗透定价
, {+ m0 R, c5 l9 E. W8 j Pepsi-Cola 百事可乐$ `2 P8 }; Z7 Y z1 Q% I$ S
perceived customer value 顾客感知价值+ F* Y; ?4 I9 l3 H2 s
perceived quality 感知到的质量
, i- w. m7 V8 _9 V# i) g perceived value 感知到的价值9 z1 w& T( |, ~! e/ p& U
percentage of sales promotion budgeting method 销售额百分比促销预算法6 W! a% q1 e( R, i9 }
perceptions of consumers 消费者感知/理解1 m, H! C, A0 D& K+ { V
perceptual (product) pisitioning 感知（产品）定位$ P' s( ^5 k4 C! a
perceptual map 感知图
. `# ~; T* c' E7 O: Q; A perceptual organization 感知组织2 n' d- k5 V' b& t9 s4 l
perceptual vigilance 感性的警惕% a! D$ ~& j# U& s0 A
performance dimension 业绩标准" X! z7 L% ]* M' f7 U/ x
performance evaluation 业绩评估
+ D/ I" S! H( k" ^/ ~/ V performance measures 表现/业绩测度2 q: S. Q. \2 U7 w
performance objective 绩效目标
* E6 a' O3 L* [( t3 F% v performance standards 绩效标准
1 I- s/ Z. N( u/ Q performance 功能) T! e: ~7 p8 Q D( ^
perishability 非持久性
; D$ a& M& K2 W( Y8 U6 A personal selling 人员推销
7 s2 S; d" F' g( }% R% ^ personal sources 个人的信息来源4 s% A/ r7 k0 x/ v6 T- F
personnel development 人力资源开发
. ]( _, ^4 t+ W0 l) f! \5 _ persuasive 说服性的' b. ~. \- G5 N" M) C
pharmaceuticals industry 医药行业" }' M& Z% r' G8 m
physical (product) positioning 物理（产品）定位! y; w& P) v9 j$ v5 X m
physical descriptors 物理变量3 ?1 q, ?9 _& v7 z+ _9 q, k; V4 X
physical distribution 实物分销
% W' Y4 M* R& J+ X' b- c Pillsbury 皮尔斯博瑞1 W8 Z) ]/ N! p! R
pioneers 先入者
$ Z6 b+ C" A, _4 ` Pizza Hut 必胜客9 P+ G1 {2 R, Z/ s
place utility 地点效用
- y% }7 ?1 ?) Z0 } planning and control system area audit 计划与控制系统领域的审计
8 G+ o* B# m# F8 K1 g. d point of sale information 销售点信息( z# X6 Q" M7 ~% \% z& D1 Q. N' E" h
point-of-purhcase (POP) promotion 采购点促销
n2 q& V& z. J- D, E point-of-sales (POS) data 销售点数据
$ x @8 }% Q, I4 {, K pontificator 保守派. |, ?1 s" W; p9 C# o
popularity 通用性
# ^5 M! R9 ?4 ^* ]" @) B population trends 人口趋势8 Y; L) u( P+ C+ |( s9 h7 n: R0 [: l: W
portfolio models for resource allocation 资源配置的资产组合模式
3 A E( J0 u5 E/ z$ [. U0 i. W position intensity 地位集中程度
1 r. p& E, O" I( b1 T# V9 y* P8 O positioning 定位9 a' v% q; f0 h/ \( m
possession utility 拥有效用* i2 l% m+ ?4 A. A9 I6 _& Z% \
post-purchase dissonance 购买后的不协调% B; T& \/ S) Q( l- C" I9 N
post-purchase evaluation 购买后评估
+ V! U- ~+ r9 T0 g9 }1 y" c1 ^2 Z post-purchase/after-sale service 售后服务. m3 ~- }! \9 j
potential advantages 潜在优势
# @+ f* H8 \) ]( j1 r* E$ h* v7 E potential customer 潜在顾客 potential market 潜在市场' l1 ]* h1 J% [
potential target market 潜在目标市场
. p( T, M4 b9 b- d: t1 F) { power in distribution 分销权力
! D8 G& ^$ M0 f" R* ^+ p! B" y power of buyers 购买者能力
" T, B5 z3 d# ]2 f- b# V. M- ` power of suppliers 供应商能力/ U" x2 E7 ]/ A* y
predatory pricing 掠夺性定价法; \) y4 g7 ~+ C- E# g- T5 j
pre-empting scarce resources 先占稀缺资源" W+ T/ J% Y N! Z! H4 ?: m
preferential treatment 特惠待遇1 x3 D7 i+ b5 m7 C
premiums 额外奖励4 p5 Z9 k$ {! p* t% z! P. g
present competitors 现有的竞争者' S' Q* ?% {- e0 P* c% t
presenting sales message 提供销售信息: c8 {! G1 f. W* g& i
pre-test market research 测试前市场研究
2 Q9 z8 m) i& K6 D" y; H price discrimination 价格歧视
! F8 v) ~8 I. t price elasticity of demand 需求的价格弹性
2 m* o! @5 \# |) _8 n1 q price fixing 价格设定2 n# z5 u; Y# D) J0 s5 h
price leaders 价格领导者
& |0 g% @. p. v; J r7 s% X; p price lining 价格排列定价法( Q9 h; A% O6 \, L% [- o* C
price promotion 价格促销/ M' y5 r7 D% F8 U {
price quotation 报价9 A1 E$ E. F# Z( }
price sensitivity 价格敏感度! H& v* ]" S5 a+ W' L/ K, `+ o
price structure 价格结构 `) O: w! q7 ^1 ?( x; j# H" J
price 价格
, p, H0 q4 Q6 ^9 t- H2 W( `& P& u price/earnings ration 价格/收益比
! P. p1 @" h! V# p$ j price-off promotions 降价促销
1 g% [, P6 c1 F& D3 ~ price-setting process 定价过程
2 \! n$ g- b; _7 S$ i% L8 e& Z pricing adjustments 定价调整
5 ~0 |$ P4 u. v" f% A pricing policies 价格策略
F$ o5 l# Y/ G' @. g5 y pricing 定价
* Z. i8 `& p* x. A primary demand 基本需求
- Z4 B, k4 J2 {/ F- `* ?( l* D primary sources 第一类/主要数据
: ^ G+ w$ Q7 I0 p print media 印刷媒体* Q( [" D9 f" h$ t9 h
private/for-profit organization 私营/盈利性组织
/ k/ d/ @. R" s5 [ PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数
( m: y/ z0 g. w6 S/ m proactive new-product development strategy 进取型新产品开发战略9 E, c0 z# `1 n* g) V+ {
probability sampling 概率抽样: L" L, i* @+ ]
problem formulation 界定问题
+ a; v& K2 i/ ]+ W# R, G problem identificatioin 确定问题
$ J$ ?4 d$ V. q0 k process management 过程管理
5 ^ c- A$ v" W/ Y/ \$ E Procter & Gamble (P&G) 宝洁公司
6 u( @4 [& B! }% M product line 产品线3 t7 ^4 g/ P1 B8 Q4 D
product availability 产品的可获得性; l2 @ Z* \, a. j' N% M
product category 产品类别6 n" K# d4 p0 `. y, w2 ~+ u) P
product class 产品类别
% k0 A0 A8 }6 l8 b: V. _% D* K) S product decisions 产品决策
! B. a2 M, V0 W" H4 k$ H' g$ N f7 R product design 产品设计
/ N( [9 Q) F7 S4 E1 H product development 产品开发0 J, n# ~3 E" d1 b" v
product dimension or attributes 产品维度/属性3 X% N- P; @: e8 Z9 t' N
product evolution 产品演变& v6 Q4 R: F5 }9 |: m% m3 b M
product features 产品特征
6 X+ a! I+ `& e/ n* x product intent share 产品倾向份额; W. M( ?- L8 P3 [! q. ]! s
product leadership 产品领导能力
/ g# ^. k9 F" d" f3 E" [, s0 R product life cycle (PLC) 产品生命周期
, `: \1 l0 _+ c) E& _9 z product life cycle curve 产品生命周期曲线
8 @, m; c1 n* z! D5 p product line 产品线# ~5 T; i! R) T2 y {8 i5 A- j/ F
product manager audit 产品经理审计
5 ?$ G/ b& E1 k; s7 G4 L product offering 供应品
^2 u Z& t- p" j product organizaiton of salesforce 按产品组织销售队伍0 p" H7 C( p" q7 U% {+ r
product policies 产品策略 I% ^ S, T# G
product positioning 产品定位/ q/ O) B+ {1 i7 E' [
product quality 产品质量4 _/ q# W; y+ B0 |6 Z6 r g7 l# m
product scope 产品范围
5 w& g8 j2 V* W/ ~ product space 产品位置+ o1 q! E" b; h+ l2 n
product specifications 产品规格2 k% e, A2 d: L$ ? h! v! j7 ~
product systems 产品体系
2 \8 z: e" s. V% L# [6 ~ product type 产品类型 |
发表于 2012-8-16 08:17:42
楼主