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product usage 产品用途! M' t4 N- f; i! ^" q2 j" a
product 产品/ { ^# i9 P. H5 ?/ H
product(ion)-oriented organization 产品/生产导向型组织
; q5 E) m3 ?; I. V Z4 p production 生产
# T, N1 O0 v# b2 H! ?; n8 x9 c product-line pricing adjustments 产品线定价调整
4 n3 C( z2 i3 R8 y) a) [0 V2 z product-management organizational structure 产品管理组织结构$ Q, A4 { @; K# N3 T0 {+ W- O
product-market entry control 产品－市场进入控制8 `! e) R& I/ n
product-related behavioral descriptors 与产品相关的行为变量% }9 |8 ]' @* Y2 d7 I* Q5 [
product's market characteristics 产品的市场特征1 Y( A8 S* K* Y+ ?) ]9 b
product-use testing 产品使用测试
/ u8 V5 Z# W" y& s. d9 W8 x pro-environment 环保
$ E! f3 x" t$ O' [ profit impact of market strategy (PIMS) 市场战略的利润影响
! O8 s$ O: ?3 I/ u0 r7 C+ G profitability analysis 盈利性分析: |; J" o' R. L/ j _ t
profitability 盈利性/盈利能力
" T) F( r) v5 C$ p+ }8 @ profitable survivor strategy 有利可图的生存者战略6 P. F: |' {& M1 \6 B! G2 m
project-company resource compatibility 项目与公司资源的协调性
9 m/ B, s( \+ u projected profit-and-loss statement 预计损益表
1 g0 I! l c2 e7 z. b5 x, q- l projective tests 投影测试
5 ~0 k7 J# L) A4 K g9 { w( z promotion decisions 促销决策
" ?, E7 t1 O# O* B' d& \ promotion mix 促销组合- D- ]5 T6 h) s( e
promotion policies 促销策略
V% ^# z6 h/ D+ u8 d& d: _ promotion 促销8 Y' j2 p R- i/ l, @& I9 N$ }
promotional allowance 促销折让. w! U& E7 @) |, J6 R+ J+ K/ X
promotional effort 促销努力0 |' ]. g M' A' \0 J$ ]
promotional pricing 促销定价+ e3 h" Z* J% y# m# X& B
promptness 及时性
8 W" x4 \2 F+ | propector strategy 探索型战略, W" x. g1 \0 [8 a* ~* Y+ D; z
prospecting for customers 寻找顾客
3 k5 q# u3 H7 z( j3 e* W psychographics 心理统计特征3 a2 }. d( d. k/ Z! l- U4 L" d' c8 W! H
psychological cost 心理成本: a2 |% S+ \4 \
psychological pricing 心理定价法
* K5 l3 X* ?% s( _ O% E3 y. j public organization 公共组织
8 F+ D" ?5 j& Q( a( B8 l }5 l3 E public relations 公共关系1 R) Y3 S% `: W8 M" O; ~8 q3 u
public utilities 公共设施
. `1 V! M; I3 x$ H9 N" o publicity 公共宣传! V( |/ n" V% Z- z: ]7 z4 i
pull strategy for control of distribution channels 分销渠道控制的拉式战略
, R5 g( h) j i# o. o( y pupil dilation 瞳孔扩张" @. l+ H, u, a
purchase predisposition 购买倾向
6 a0 I" V* P" M purchasing agent 采购代理
2 q+ s4 t r3 T9 d purchasing contract 采购合同3 D. E' h0 j0 [: K
purchasing manager/agent 采购经理／代理- x* {) l+ |1 V
purchasing power perity (PPP) 购买力平价指数' u d( b; p: W: n( A
push money/spiffs 佣金
- P! ~, A4 `6 m8 X$ T push stragtegy for control of distribution channels 分销渠道控制的推式战略0 `9 f$ G# y |! v- n: c0 s. M3 {, Z
Q
7 O1 o+ K1 H+ y6 T qualifying prospects 审查潜在顾客资格
, p/ o$ v" o# [) s8 G% w quality dimensions 质量维度
4 s0 ~. g2 Z0 d4 z5 i1 Q: } quality 质量
* t( V* i2 G9 T$ x6 l6 d# ^, b quantity discount 数量折扣4 ^3 G4 }2 e5 U) r2 V+ H, `/ L
question marks 问题类
! X. }* i+ C6 P8 U! G' O h3 R2 k& B questioning 询问法6 ~- n! R4 b' Z8 h& X$ z# n) H
quotas 定额
4 c/ ^1 t7 z2 f! B' I2 g! q R
2 O, T& N' U6 L7 p2 ^' @: \ R & D expenditure 研究开发战略* _6 z7 ^4 n( F8 g
race and ethnic origin 种族和民族$ j6 K- g: @8 ~2 Z% A6 X/ a8 U
rack jobbers 供应超级市场的批发商
2 z- v. i$ J0 W( @/ |4 T radio 无线电广播
3 C! y5 c6 C+ J3 y) U rank ordering 排序/ ^0 x9 H2 g$ l- U. y4 `$ A
rate of adoption 采购率
$ T0 D. C6 D3 q6 F& g/ ` rate-of-return/target return pricing 回报率/目标回报定价法1 z9 D/ z8 l2 F' G# ]8 [
rational appeals 理性诉求
" M" X }" v' c, H rationale 基本原理4 G! k! Y5 a1 T4 ^$ k6 V# H
raw materials 原材料
4 e( ?- G- c0 y reactive and proactive responses 反应及前摄策略) C: q. A, X6 Q8 K' u$ _ D, i
reactive new-product development strategy
+ C- H7 v# ^( ~9 Z. e1 ~ reactor strategy 反应型战略( |6 u8 I0 t; h9 B- _6 x3 g
real estate 房地产9 _) P6 V6 `; T' ~9 y: c0 |
rebates 回扣
8 J0 j/ L$ m( a; ?, u+ { recall tests 记忆测试8 o/ {' v1 _8 d! T, q
receiver 接收者 L# U, `/ N( C/ v) D9 L0 G% v
reciprocity 利益互惠- Q9 p* y8 } g" n
recognition of problem/need 发现问题/需求
7 w+ h1 X+ t$ R& I$ L# C recognition tests 认知测试4 c" Y) T& b) D" _
recreation 娱乐业" t4 L5 I e3 \, C Z' a1 \
recruitment and selection 招聘与选拔
4 x( O+ U( I: r7 l+ x5 y recycling of packaging 包装回收（利用）
, ?- L( K" `% \9 r Reebok 锐步7 g# L8 Q( m1 K& q
reference group 参照群体1 }/ x5 e% w/ d* t6 f3 a$ m+ c
referent power 参照权2 y7 W6 h1 g3 i2 t+ E1 ~. F3 ]5 B
refocus 巩固9 J d$ j0 s9 w3 {% \, k
refunds 退款
# f _5 i/ C5 B1 a! Q7 D2 X refusal to deal 拒绝经营' ~! t+ N+ f, a
regression analysis 回归分析法# M1 l$ L0 f9 F+ R6 e8 _0 d# m
regulation 管制
3 b4 a5 B# a: P5 R* _- M related/concentric diversification 相关/同心多元化! `( I$ {. Q( \9 R
relational VMSs 相关式垂直营销系统
v$ ~0 C7 [8 r relative attractiveness of declining markets 衰退市场的相对吸引力
9 m& G1 t- o; G+ z6 k* L" N3 Y relative market potential 相对市场潜力/ {- M5 H) k, B
relative market share 相对市场份额) l ~* D: Z, _8 t! |
reliability 可靠性9 ^+ ]0 q$ {6 R: _0 z
repeat purchase behavior 重复购买行为
& R+ @& U0 F% A8 Z* ]4 o# z repetition 重复
4 ^1 f, K+ R ~ repositionings 重新定位产品5 e% `) i" w$ C% [( j Z5 H3 Z
requirements planning 需求计划" d( k+ U* y0 A2 t# f
reseller 中间商
( d% t s8 |& v, B3 h" [. X resident buyers 常驻采购员
0 P0 Q8 g& o' A, Y9 n resource allocation/deployment 资源配置
6 k. E% y. N& t response strategies 反应策略
8 P/ l, f# {- D# M2 q response to communication 传播响应% y+ t% M4 Q) d* |
responsive strategy 反应型新产品开发战略 {" E$ n r2 T4 \) j$ t9 W
responsiveness 响应性
S+ h: n; Z2 M1 l retail coverage strategy 零售范围战略
/ k- u; F# R- m8 n Retail Index 零售指数
. t. \) |9 r+ Y8 b* B) `) Y# X retail outlets 零售店
( m, @: A6 b; Q. Y8 O& g( R5 d+ T retail sales 零售额; s7 v1 W3 ?9 q+ H: ?2 j
retailer co-operatives 零售商合作社
/ F* {' @8 p$ k+ |( l! {% n retailer 零售商
0 p6 d! q- S8 _& Q% O- r5 d retailing trends 零售趋势
( ?: q; K: C! E Return on Equity (ROE) 权益回报率- ^, x3 q0 C! b, [& m: @* l2 S
Return on Investment (ROI) 投资回报率" K. M) J; |* a% r7 w5 J! z$ |
Return on Net Assets (RONA) 净资产回报率
1 E x) [, {$ P reverse engineering 反向工程' J+ A! v" ?* j! K- p. A
reward systems 奖励系统. f. x3 B" Z$ h" N3 H( i M
rivalry determinants 竞争决定因素7 z$ r) k# s: {. V
rivalry 竞争对手
4 `. g& X! j1 f( Y- Q Robert Miles 罗伯特·迈尔斯
7 Z$ Q8 F* M V# o0 {7 P Rockwell 洛克威尔1 E# n9 o. i8 x" X2 t: K0 n" y( k
Rolex 劳力士
" U' m8 x/ b% } Rolls-Royce 劳斯莱斯- j' Z. K$ S$ c! R8 U; R
roster 名册' I2 c& r, f2 R% G8 m$ V
Rover 罗佛公司 |
发表于 2012-8-16 08:17:42
楼主