P' S8 b. P3 V$ V. x/ ?$ }. u
Pacific Electric 太平洋电气5 G5 i* e2 H3 _2 q; L
packaging 包装
( z1 \3 m; @# c" {& w panel of experts 专家小组$ ?- T7 L* y' V( g. c' p
parentage 渊源. y# ^3 M* ]# ?3 Z& z9 j( e1 [
parties involved 交换中的各方% s2 y+ g1 ?2 {# y$ K* S
payment terms 支付条款
2 S+ @ B) M! ~; ^) H pay-off control 支出控制5 j, v# I7 h: Y2 E/ g/ `
penetration pricing 渗透定价4 F% e+ I" J' g
Pepsi-Cola 百事可乐
4 P& H. K& Q+ L3 o8 Q% X9 l! G perceived customer value 顾客感知价值% @* p) Y3 z# M3 U. g+ {; u- b R
perceived quality 感知到的质量+ g' k# E2 Q- i& C+ j; R, L9 |1 i
perceived value 感知到的价值
- Z; c( s0 Y3 P( O9 L, M2 B3 a3 J% t percentage of sales promotion budgeting method 销售额百分比促销预算法
: r4 E H4 o+ o2 } perceptions of consumers 消费者感知/理解
- {2 F/ b) s8 l5 } perceptual (product) pisitioning 感知（产品）定位% m: [. [% S" z+ R" _& D
perceptual map 感知图; [; k1 x4 \8 j0 {+ q
perceptual organization 感知组织1 n- K+ s7 W+ N% _& K9 K
perceptual vigilance 感性的警惕 W5 V$ O# S X6 g3 A
performance dimension 业绩标准
7 M4 C' e' N# b2 y performance evaluation 业绩评估
) S" L& A, X+ |& x+ L( M performance measures 表现/业绩测度1 ]# Y4 \/ ^! K) n' t
performance objective 绩效目标
3 i1 `/ [" w* g; B: ^, ? performance standards 绩效标准7 b# S# X, i/ R
performance 功能) X- L+ b7 `; v0 o1 o+ J
perishability 非持久性2 {* R) r0 t3 N9 Z% T$ V
personal selling 人员推销5 V U) b6 g! g1 @& S1 f4 ~
personal sources 个人的信息来源: U! a& e; U1 t5 A& O& J
personnel development 人力资源开发
, } V: [$ n9 D) Z persuasive 说服性的6 {9 a! m$ I8 M7 W b( @( O) K' Y
pharmaceuticals industry 医药行业8 r$ P$ Z- H, `- S
physical (product) positioning 物理（产品）定位 m7 C* [9 y$ E
physical descriptors 物理变量
$ Q4 F) S0 h F! l' c4 S physical distribution 实物分销4 W; b5 N2 z6 t- n q6 ^
Pillsbury 皮尔斯博瑞
* V$ z2 T5 W- U1 g pioneers 先入者
& J7 S8 L5 {; m+ |, {2 Z+ F Pizza Hut 必胜客& n, ^, l9 z7 _; C! J4 z& |
place utility 地点效用
- ^% \0 m4 A. h2 Q. ?+ T/ u9 V& a$ O* h planning and control system area audit 计划与控制系统领域的审计
, @2 `- W7 f) Z. U5 m$ D point of sale information 销售点信息
5 t) M3 c! u" G5 ]+ s point-of-purhcase (POP) promotion 采购点促销
( [" x( o4 e* I point-of-sales (POS) data 销售点数据" L5 l6 X- q- u5 u
pontificator 保守派
5 l2 c) K6 p# | popularity 通用性
% @8 z7 U i& f8 H6 O9 x! L population trends 人口趋势0 W2 D6 `0 B/ z" z- a5 m
portfolio models for resource allocation 资源配置的资产组合模式 y. v9 y! Z. {8 X
position intensity 地位集中程度
) H& \; j% k0 j0 {1 R I' n9 { positioning 定位5 T' M& {- a4 o- B
possession utility 拥有效用- Y2 [7 c- h9 G7 w/ ^% `
post-purchase dissonance 购买后的不协调( r+ P+ ]$ s( u+ j8 O: @/ V
post-purchase evaluation 购买后评估
2 I* Q3 A, l3 k post-purchase/after-sale service 售后服务5 G; f# @' _& B$ J
potential advantages 潜在优势
4 i9 B, \8 y/ \$ e! d potential customer 潜在顾客 potential market 潜在市场
) @. T( |, P" I2 r. x. }9 ^ potential target market 潜在目标市场
: A0 Y0 {0 H* W# p power in distribution 分销权力
6 N) G. L) @$ i power of buyers 购买者能力7 V( K, x+ f; X C& `( ^
power of suppliers 供应商能力7 q2 B0 V3 ]* T! n. ~' ]# r0 q
predatory pricing 掠夺性定价法
, [( d Y) H& ]! Y% c& P1 i1 i pre-empting scarce resources 先占稀缺资源
# N5 s. [! M: u0 D5 ?9 b preferential treatment 特惠待遇
4 ]4 o8 j" p* K& V premiums 额外奖励- A3 [" q) ?6 [5 R7 ^
present competitors 现有的竞争者
4 F( c" F2 g5 j" d2 c presenting sales message 提供销售信息3 m5 [) S8 b( H% a! C; j
pre-test market research 测试前市场研究5 V: [, _' K' o
price discrimination 价格歧视
# C7 B0 o: u& z" V price elasticity of demand 需求的价格弹性0 m' Z" y+ _5 v
price fixing 价格设定
# D, Z2 ^! v- ^ price leaders 价格领导者5 }3 l9 }$ D7 z$ N4 V0 _$ l
price lining 价格排列定价法* A$ e' J, t: G4 |1 D, W
price promotion 价格促销
# u; C4 x; Y9 K4 m price quotation 报价
$ P8 p$ B9 i f r1 t price sensitivity 价格敏感度$ e- a+ H4 n7 _8 O. I7 |5 s
price structure 价格结构
- J' Y" B6 z: v" d( o' V price 价格
( i) _, X, \5 ?; G price/earnings ration 价格/收益比
8 {" X. K4 z% W) F price-off promotions 降价促销) z( t) d& w2 r0 Y0 h( D( v
price-setting process 定价过程
" K' y* p8 [' G; [ pricing adjustments 定价调整
6 D, ?; j- z2 [6 l* ?9 \8 x pricing policies 价格策略/ f) ~! x+ g7 D" O
pricing 定价
) }; [9 g2 W' s6 \' ? primary demand 基本需求4 R5 T8 R4 |. W3 X
primary sources 第一类/主要数据
) M4 U# |7 z9 a% A5 L+ e* ? print media 印刷媒体
3 Q! J1 ]* t7 v9 a private/for-profit organization 私营/盈利性组织
0 P- c5 l% W# J, L; I PRIZM (Potential Rating Index for Zip Markets) 按邮政区划为基础的潜力等级指数
: n6 i7 u3 f9 s. |( C proactive new-product development strategy 进取型新产品开发战略8 g9 j7 U( C% B1 r
probability sampling 概率抽样
% B. S' p' j6 Z- T problem formulation 界定问题
' y' E- y2 h; G4 x: q) l problem identificatioin 确定问题
3 j% ]! V* I# w+ x1 ^3 P7 k5 \ process management 过程管理
) L, d# E4 V' u6 m Procter & Gamble (P&G) 宝洁公司3 }) _9 U1 v* C( n- y3 i+ S
product line 产品线
" E1 Y* h& [: l9 i product availability 产品的可获得性
8 x( P; E5 V- Q0 T0 @, {4 ? product category 产品类别
7 ^- v4 U" V" ^* t5 e. r1 h product class 产品类别% B, O2 r0 f$ _' {) i4 A$ C7 ]9 M
product decisions 产品决策
3 x2 N. B8 @1 p" ]9 K" N product design 产品设计' A8 ?) T1 C9 ^( d$ G: }
product development 产品开发
7 C1 r" V5 ~/ y product dimension or attributes 产品维度/属性6 j9 b2 A# h3 Q8 @' h* p# h5 e
product evolution 产品演变+ e# s% L k; H# _, `: ~( Z C. ?
product features 产品特征
& M6 k" |; ]7 w8 i product intent share 产品倾向份额
7 d! m2 a M' A! C' G4 H' ?( W product leadership 产品领导能力5 D1 x' E$ ~9 K* T: w
product life cycle (PLC) 产品生命周期
4 O$ |, p- y# J. J) t7 _ product life cycle curve 产品生命周期曲线
* `* F. y9 l5 h3 v product line 产品线
+ n1 |7 W- K5 g) Z product manager audit 产品经理审计
% t# g9 l) i3 j, }% A* k+ U% l( ^ product offering 供应品
( Y' ?' J' n3 Z product organizaiton of salesforce 按产品组织销售队伍
& ~. c: H4 S K# M# S0 d product policies 产品策略& ]+ V4 A2 J8 B3 P* T2 Y$ Q0 Z
product positioning 产品定位( K H* | A, V. C& R0 D
product quality 产品质量. J* O1 n8 { D8 M8 ?" f
product scope 产品范围! L$ ^6 ?8 E3 S
product space 产品位置
( X9 }0 W% B5 Y F5 ^# p! W7 C product specifications 产品规格+ e" S6 D# @( a
product systems 产品体系
6 }& l0 q* Q! F, f product type 产品类型 |
发表于 2012-8-16 08:17:42
楼主