D0 d. j {+ f# D
data collection 数据收集
/ Z4 _1 l( k7 c" R. M7 r0 K+ ` data confidentiality 数据保密
; K I5 h: Q3 V/ L$ ^3 I data research 数据研究
( _- ]. P2 d3 u/ L0 M2 o8 y data sources 数据来源
% F- x* I' G y8 h dealers 经销商
4 Q8 {- N/ `. k w/ k3 T9 I deceptive advertisements 欺骗性广告
, [2 n6 f. a$ z6 _* ? deciders 决策者7 `1 J2 C. J% O
declining markets 衰退市场% K3 T* M' T" q( r! q- u1 P
decoding 解码' x" `/ z$ z# \+ u( [$ y; K
defect rate 缺陷率
% P: v' @5 n; `5 Y/ h, J0 f defender strategy 防御型战略! d; T6 d/ U2 h* r+ d
defensive new-product development strategy 防御性新产品开发战略
* g. N0 \! h. X! u0 v defensive positioning 防御性定位
9 C! {- d% W/ T( f& I delivery time 交付时间* ~6 R/ U7 l; f. e8 z" ]
delivery 配送
* f" B" N" ^4 ` ^) S/ G# v Dell Computers 戴尔计算机公司# D; z H& l6 e: g0 h$ X! z
Delta Airlines 三角洲航空公司
9 O: P" H' s( p B$ C! a) v3 q demand characteristics 需求特征
. V; b# f. R% k demand curve 需求曲线2 u- W4 K3 n/ e" p+ n+ x
demand-oriented pricing 需求导向定价法
: {! g- a, Z1 j7 q# q demographic environment 人口统计环境
0 c s6 ~2 w3 ^1 P* v! F department stores 百货商店# @( E# e% [: `# @6 [, i6 ^! D
dependability 可靠性
! f$ Z9 W6 ~" A! X deregulation 放松管制4 h) B8 h" A- o q- }: { _% r
derived demand 衍生需求% Z# v7 y" B Y, f7 @5 B
descriptive research 描述性研究" l2 ^. P& N+ b) U( g9 X
design decisions 设计决策" P) K" L$ x# R
desired percentage mark-up on retail 预期零售利润率! Q$ a9 c% S( t; n9 h
desired percentage return 预期回报率0 m& w) q/ f' }
determinant attributes 关键属性* D4 w! e3 r7 I7 F/ m
determinants 决定因素( h3 S( A( A; E+ e
different responses 差别反应" E7 h$ z# }2 {
differentiated defender strategy 差异化防御战略
* F v0 C0 \4 R8 [4 {/ w differentiated marketing 差异化营销
. @6 [! Q7 {% m+ X" v Q+ R differentiation over time 不同时间的差异
^' z2 b& `, n: L1 s+ V differentiation strategy 差异化战略
; n O9 g5 W3 G I- N' ^) n% j differentiation 差异化& N/ u0 v4 L* T
diffusion of innovation theory 创新扩散理论
: j: S" `0 K( E- f2 z dimension 因素
- ?2 v' k9 F0 D6 O+ v dimensions of quality 质量维度
" [0 M; [! x8 ^6 q7 x direct costing profitability analysis 直接成本盈利性分析
& D* `. ^- g' i0 y+ [0 u ?/ N) r5 j direct mail 直接邮寄
, c' g) C' h2 R, c: Q1 R* U direct marketing via advertising media 通过广告媒体的直接营销& {2 T8 S2 t" F" T1 Q6 Z5 h
direct marketing 直接营销7 _, F% B% n+ B
direct product profitability (DPP) 直接产品盈利性/利润率
) P+ _0 f4 N* n& A3 i5 P; C direct selling 直销& R; u% q/ C/ V% I' Z" o
discount rate 贴现率) x+ z7 Z5 ^7 w$ A* g
discount stores 折扣商店8 O8 L8 L/ R+ Y+ ]
discount 折扣
" L- `, a9 O! }0 l3 L5 b discount/premium price policies 折扣/溢价策略+ d' h$ G% ?8 |4 D4 w2 n$ L
discriminant analysis 差异分析法
: I% |0 C/ d& d' X# d discriminatory adjustments 歧视价格调整4 {8 ^+ Y8 C7 K5 c& l8 d
discriminatory pricing adjustments 歧视定价调整
, R- Z z! R3 ?( Z# Z% U$ C# V disjunctive model 分离模型
% f& J$ z K5 W( Z7 C5 M+ O: g display space 陈列空间# K5 I7 N2 s* I! Y. R
disposable income 可支配收入
3 F+ y9 I$ U- n dissonance-attribution hierarchy 不和谐-归属层次结构2 X% ], A$ T0 ]7 b, g
distribution channel designs 分销渠道设计
, h5 r- w& Q. g distribution channel objectives 分销渠道的目标
9 D( [* x; l& f- e distribution channel 分销渠道
) a4 J2 r2 }- K8 y distribution decisions 分销决策9 `; P. Z) ?! c% B; n
distribution policies 分销策略, [& D8 z- \6 d1 }& C, q: q7 F3 ~
distribution 分销 s& U9 z1 X6 a1 n! M, j) Z
distributor/store (private lables) brands 分销商/私有品牌" d) l) @; R. W8 ^) k
distributors 分销商
' U* F0 L$ F& ~; a6 P% ~. P# \ diversification 多元化5 P9 l" _5 _% P* C& H, s3 v
divest 撤退
) b9 Y/ I# W6 S- R7 j, X divest 出让
7 L' a5 P2 w% Q( |4 B+ u/ i divestment or liquidation 收回投资或清算
1 l: E6 u+ i7 @) A2 v dividend 红利) e9 z: [: S7 `% I" c
dogs 瘦狗类
7 u, h' ?* P% s; ]$ n5 m A domestic target marketing strategies 国内目标市场定位的营销战略/ j4 A& O( d+ V/ U% Q3 x9 |& W
dropping products 放弃产品
" j# q; o: A. Z3 _- F( K x dry cleaning 干洗' c9 }% E: @- a8 {
dual/two channel distribution systems 双重分销系统
. e. @' C& Z# o' o! h/ ]# N duplication （媒体）重复) C- c1 z$ p3 K
DuPont 杜邦公司0 C! a" ~! I/ P: x: ]3 j
durability 耐用性
/ T) A$ W, e* C1 ^4 {9 @, @ E
: s0 d. V3 t, z6 q early vs late adoption 早期采购与后期采购 r0 y9 Z! ^5 U, `: d4 O
earnings per share 每股收益+ j# l1 S9 J9 T1 t- d3 h* E
economic and technological factors 经济技术因素: @/ u3 b T' P9 p, q
economic power 经济权
. |6 b) d5 K$ ~+ F* r9 j economies of scale 规模经济. o+ t- T6 Q4 v: H) X3 @3 p# V$ M
education services 教育服务$ X3 q/ A+ _- L+ U- _& G' l: F1 r( [' Q
effectiveness 有效性' w& U: t, f& X2 ~
efficiency 效率
, _* v; K0 Z! N- c Electrolux 伊莱克斯0 K2 S$ d: W8 _3 ~7 o% g; m. E# V: I
emergency goods 急需品
7 O5 ?" |+ m/ N4 Q. M5 J Emerson Electric 爱默生电气
5 V/ y! {7 Z0 h% _9 L emotional appeals 情感诉求
) j3 R" C- e8 f* ^' R% i empathy 移情作用/ Z. X; l0 j" n; M( r; @# C% d: C
empirical evidence 经验性实例3 Y. `1 }4 [0 Q0 m5 b6 N) \
empowerment 授权
! m' m D: G/ T2 s4 t$ K encoding 编码9 }$ Q' G( b% S K0 c
end use 最终使用# j/ P/ g- _# O8 l5 {) {# u1 L
endorsement 赞同& R, V, Y- z. x9 S1 e) _
engineering （产品）工程设计& P$ ?/ S0 j: ~( m
entrepreneurial strategy 企业家战略
$ L$ Q( _+ \2 O$ h entry strategies 进入战略
* b7 u+ A: Q* A C1 H' g# m environment and packaging disposal 环境与包装处理, x4 g% N" Y' O- J7 I5 }
environment factors 环境因素
: |$ |/ ]; N4 S/ K1 p. g; v0 x* E" s: b environmental scanning 环境扫描/分析
" f8 t! F9 p7 n/ p( o environmental strategy 环境战略
+ G7 t; i! W! z6 l/ w$ } establishment 机构# V" S4 \! ^* S5 W9 C
ethical audit （公司）伦理审计. r$ U/ [, ` h( o* J) X9 H
ethics of marketing 营销伦理道德
* X6 I3 ?" @# Q0 E, I, L& F ethnic composition 种族构成
8 A" F4 \. H f7 z European Community 欧共体
1 m# n9 Q, [0 o evaluation and reward systems 评估与奖励体系
& k: w; N) G( Y% T: M9 l* Z1 L evaluation and selection of supplier 评估和选择供应商! I$ ^# F7 V8 f
evaluation of alternatives 评估替代品/各种选择1 G4 I6 U( q8 e8 g" P4 ^
evaluation of brands 品牌评估
- b# F p, R& e+ E9 p2 B event sponsorship 事件赞助. d* o G0 H* S1 d [7 f+ B
event 活动* ?/ [+ L9 s; n0 Z k- E
everyday low-price (EDLP) 天天低价4 Z- s6 K1 d% q, A0 m: U$ h
evoked set 引发的组合
# x. Y. @: N/ ~: w g evolution of market 市场演变& I' L$ n Z5 p2 w9 i
exchange 交换
0 ~1 o( g* r) _0 i S) [7 J4 [ exclusive dealing 独家销售
* W* \0 [6 M' ^ exclusive distribution 独家分销
% Y9 [9 @; n! | x( X& ?9 e executive summary 执行摘要
+ C$ Z2 d% i0 P+ D# w7 V* d exhibition media 展示广告媒体 |
发表于 2012-8-16 08:17:42
楼主