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[考试辅导] 商业提议BusinessProposal

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发表于 2012-8-16 08:17:42 | 显示全部楼层 |阅读模式
  TIFFANY: We have the capital ready.
0 i8 t$ ]6 y1 t+ O  Right now I am looking at three different companies to produce our products.
+ A5 p1 y/ t' @  And your company, Mr. Chen, seems to me to be the best for what we want.
# ~" E; e9 ^& T! P) I9 D; T  TOM: I appreciate your remarks. And we are always happy to do more business.$ K* Y* z/ v  E* A9 N3 f( v+ ~
  But, you know, if we take on a contract to produce new products,: W( a1 }, T3 {. u, G* p* i
  we want to be confident the product is marketable.
. S" T4 z: ~3 y/ @( h9 l- e1 L$ W  Because, to start producing new things requires a lot of preparation.8 E( x- W# U0 w7 Q5 N6 Y; H
  It requires a lot of investment for us.
: L0 V4 }4 S& j/ ~4 i  TIFFANY: You have some doubts about our products, I understand.5 H/ S3 i- p1 X9 D( W7 e5 V
  TOM: I would like to offer you a good price.
& G3 e% B! p" _2 u) {  But I won't be able to do that if I think this is a one-shot deal.- Z3 t, U5 ]; N# k0 e/ c
  So I would like to have some confidence in your idea.( j4 A( v# i/ U' X
  TIFFANY: Of course. Let me tell you in some detail about our idea.
* ~7 J5 P4 x" T3 S3 [0 a* X  You know the popular “Hello Kitty” products.
4 o. \4 L* i7 x( m  TOM: Yes, of course.
1 w4 C5 H% c1 Q9 e+ ]( ]9 ~& U' W  TIFFANY: Well, the products in themselves are very simple.
2 N' K8 {* \( X4 b: L! S( R  It is the logo that is successful.
/ Z3 U" a0 N1 e  So, “Hello Kitty” is successful because of the logo, but the products are very simple.
" a0 u( N5 t/ H: ]  TOM: And I would say the logo is successful mainly because it comes from Japan.
: v- {) S& Z; [/ {$ `  It is the Japanese that have made it a fad.
" d* E& B9 w* m$ k$ I  TIFFANY: That might be true.7 @& x( o4 b6 r1 d$ ~+ ?: w9 a
  But we have a logo concept that is great. It is really great.
  x- J5 m' B$ ]  I think it will catch on in Taiwan at least. Young people will love it.
5 C& O2 D  p5 Q  S  It is because of our logo that our products will sell.
" \1 r% n7 R# O9 t5 m( K- x  We just need someone to produce the products for us.% Q0 r2 s0 ^" J, o. G! l
  We have the backup and people to do the marketing.- x* m8 P9 M5 c* A
  TOM: So what you are really trying to sell is a fad.! C( |9 J; i9 F9 R5 w! l% t# t9 y
  TIFFANY: Yes, we would like to make things like key chains,
2 s( @" V6 c( K. }7 |  plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.4 z4 P3 Y& m$ l: k/ {, r: \" i* B
  Little accessories for young people. But the reason these will sell is the logo.
0 t- G7 }$ x, r9 h6 S$ z  Just like “Hello Kitty.”
' _- ]* S/ G7 D: c; e% z. s5 m  TOM: I understand. But why won't you show me the logo?1 E5 q' g, R7 l2 n2 X; L
  TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.
  n4 }8 {" S" \5 t3 e1 ?" y' _  But while we wait for copyright, we are investigating companies to produce the products.0 h' f' S# W. W: H( a
  TOM: I see. The problem, however,
* B" h' y9 Y: M% i6 r3 H/ k9 o, K  is that I can't be confident in giving you a good price3 o7 T7 U2 s( u1 U+ i8 w1 n
  unless I am confident your product will last.
9 x3 g/ N* ~6 s# ~+ I" o# a  TIFFANY: I understand. For now, though, you could just give us an estimated price.
* E# ^/ H' ]) \2 m  We aren't going to sign a contract yet. We are just investigating.1 E" H, S5 `' r9 r* K6 B
  I only need to know that your company is capable of producing the products.
  N! G4 f4 D% @( F2 q  And then, I only need a very rough idea of how much it might cost.
3 i, ], y. w- I2 |/ D8 }0 f  TOM: Alright. I understand. Right now you just want estimates.
$ O8 J6 {5 q, `% \  TIFFANY: Yes.
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 楼主| 发表于 2012-8-16 08:17:43 | 显示全部楼层

商业提议BusinessProposal

  蒂芬妮:我们的资金已准备好了。6 N& U) j) o  I5 S$ z% O: e
  至今我看过三间不同的公司可以生产我们的产品。
0 q1 x% |% Y" k; r, p  而陈先生,你的公司,在我看来是最符合我们公司所需要的。3 V, ]0 N4 b2 x' N
  汤姆:我很感谢你的描述。我们一直很乐意接更多的生意。
7 c% }" p! o0 z9 g# H/ c; w' C, ]  但是,你知道如果我们接下订单来生产新的产品,' b; ^: s! U) o4 {3 P
  我们要很有信心这个产品在市场上是有销路的。
2 O, d, O1 E8 X, s) d  因为,开始生产新的东西需要很多的准备。
5 C, H$ I& ~; g  我们需要很多的投资。. |: @4 K4 E% `2 O" n0 f8 ^0 N
  蒂芬妮:你对我们的产品有疑问,我很了解。
, _: q" I4 Y/ Q5 W+ e' t, k  汤姆:我很想给你一个好价钱。' U6 ^5 r. s4 ]4 S& x" ^* }
  但如果我认为这只是一次性买卖,我没办法那样做。
3 }6 k2 f; b; U3 T; L4 H6 w  所以我希望能跟你达成共识。8 [) K# K1 v3 ?& _
  蒂芬妮:当然。让我告诉你更多更详细我们的想法。
! B, w" u( e0 X( g& ~' m' x' Z  你知道很畅销的“奇蒂猫”产品吧。
# a( v, ]# A/ m. b  汤姆:是的,当然。' j4 Y& ~/ X8 W* ?  Y7 d
  蒂芬妮:嗯,产品的本身是很简单的。! |  P$ }/ p# ]! E6 K0 F
  是它的商标使它成功。
; y+ n4 |0 [9 h3 V# T% e: H  所以,“奇蒂猫”会成功是因为它的商标,但产品本身是很简单的。2 n5 I- Q. j4 t# g9 y- @
  汤姆:我想说是它的商标会成功主要因为它是从日本来的。
$ w" ?5 E/ m4 t7 X9 P  是日本人带来流行起来的。" \: a3 ]7 n- i. ^
  蒂芬妮:那或许是真的。0 J# P9 I; z1 i0 X) z
  但我们的商标概念是很好的,真的很好。7 w& I3 m# g: r9 H2 y
  我想至少在台湾是会流行的,年轻人会喜欢的。
& c! m- ~$ }; Y) {* `  因为我们的商标所以产品会有卖点。
; ^. F, t# W; y0 h  我们只是需要人来替我们生产产品。
0 {1 p% ?0 D! B% A: C8 \$ K  我们有后援也有人负责营销。
/ G, p& X4 L/ m) j# A: R0 a# w  汤姆:所以你们想要卖的是一个潮流。/ q2 E" P5 d$ L% n7 D. B) q
  蒂芬妮:是的,我们要做的产品是像钥匙链,% u  _1 A+ X3 V+ c: y4 h# B
  塑料制的削铅笔机,塑料制的尺,手表,皮夹之类的东西。
, w9 \: Q6 z3 @6 |. l  小配件专给年轻人,但会畅销完全是商标的原因。( e/ r6 N, ^! K% p$ x1 d! D
  就像是“奇蒂猫”一样。+ y  i% W" s0 K$ q
  汤姆:我了解。但你为什么不让我看这个商标呢?# S2 d% i: G' p* ?, U+ V
  蒂芬妮:因为还没有注册,我们需要一些保障。
# F1 w% I2 x! O3 v  但当我们在等注册的同时,我们可以评估哪一家公司能为我们生产产品。: W/ t7 W5 u  K9 _6 g# _9 R
  汤姆:我知道了。可问题是," n: y, @: j$ p
  我不确定能给你一个好的价钱,) M& i) N4 m: d$ z
  除非我能确定你们的产品是耐用的。7 Z6 J, n7 [! e7 j* v, m7 L. r
  蒂芬妮:我懂了。现在你可以给我们一个估价。
4 d$ \$ k7 C0 c0 ^  我们还没有要签合约,我们还在评估。0 q$ b7 P" b, @! F
  我只是要知道贵公司是能够生产这种产品的。. J. G& T+ W0 B) s
  所以,我只需要一个非常粗略的想法及大约的费用。
8 I2 y: z+ @* E% t2 ]  汤姆:好,我了解了。现在你只是需要估量价。  |; i2 y1 x) v+ I4 g8 f3 ^  d2 ], q( O* J2 n
  蒂芬妮:是的。
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