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[考试辅导] 商业提议BusinessProposal

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发表于 2012-8-16 08:17:42 | 显示全部楼层 |阅读模式
  TIFFANY: We have the capital ready.* q0 `" j3 w4 N& c0 j2 F
  Right now I am looking at three different companies to produce our products.0 w. C: Y4 d& U
  And your company, Mr. Chen, seems to me to be the best for what we want.
+ v) i6 ~* c5 s" _5 s' f" \  TOM: I appreciate your remarks. And we are always happy to do more business.2 T2 A4 v) E  P  `" b; K
  But, you know, if we take on a contract to produce new products,
& E4 Z6 g. z; c; D6 L( v) v. l  we want to be confident the product is marketable.* e' D4 c3 T& _. `# A8 ^
  Because, to start producing new things requires a lot of preparation.. H/ g& h8 I! x/ Y- T3 p3 w% N
  It requires a lot of investment for us.
; h8 A) o/ N1 ]1 m9 r  TIFFANY: You have some doubts about our products, I understand.. }3 i/ X$ @" J
  TOM: I would like to offer you a good price.1 D$ k( c+ T( F. J
  But I won't be able to do that if I think this is a one-shot deal.1 L: }4 p8 Z/ Z3 P, l4 Z, C2 n
  So I would like to have some confidence in your idea.$ y* S9 H. x6 D: ?9 O  A3 a  W
  TIFFANY: Of course. Let me tell you in some detail about our idea.
9 B9 p, J0 T2 r: ~/ I  You know the popular “Hello Kitty” products.
3 E# l: m% B; h% P  TOM: Yes, of course.
: n5 j  X& e- d) @+ C4 j  TIFFANY: Well, the products in themselves are very simple.
( j' e9 d, T* A3 w5 A  I! i  It is the logo that is successful.
' F! T6 w, o) u' |% R2 ~! P  So, “Hello Kitty” is successful because of the logo, but the products are very simple.; s1 C0 a8 y/ L6 q) \& R
  TOM: And I would say the logo is successful mainly because it comes from Japan.9 c& a7 a2 {7 j3 F! `+ J
  It is the Japanese that have made it a fad.' \% l, k  [/ P- r. h; @; ~
  TIFFANY: That might be true.0 T4 ~4 f6 L3 w: a# B8 `
  But we have a logo concept that is great. It is really great.: z: ^$ s6 V/ e$ Q7 M2 l+ r+ r
  I think it will catch on in Taiwan at least. Young people will love it.+ Q  k/ n, }8 n- R7 a+ j
  It is because of our logo that our products will sell.
7 r3 q1 t, t& P" K$ V  We just need someone to produce the products for us.! T1 [# U9 I+ J  t: a
  We have the backup and people to do the marketing.
+ O5 H/ J+ v+ u  TOM: So what you are really trying to sell is a fad.4 f; X- y' j5 s$ D5 k& f5 O1 f
  TIFFANY: Yes, we would like to make things like key chains,9 o/ a) o2 K; A( G. j3 h
  plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.
7 I; E1 x& T' G: v9 t; \8 o  Little accessories for young people. But the reason these will sell is the logo.6 g+ {4 F7 y9 t" \
  Just like “Hello Kitty.”( A* T  b2 F/ t: V! C
  TOM: I understand. But why won't you show me the logo?
% V, i0 l7 b- p: S0 J9 w2 |* ]  TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.
1 c0 E# @( M$ D5 w& Y( n, P9 J/ N" _2 O  But while we wait for copyright, we are investigating companies to produce the products.
/ H: a2 R% e# d5 i+ ?3 Q  g9 z: V  TOM: I see. The problem, however,7 P1 c2 W8 i4 X9 A5 z) [
  is that I can't be confident in giving you a good price
7 V% k/ D/ a% H" D3 X# R  unless I am confident your product will last.
$ h/ t. X1 [- G% P# L: f  TIFFANY: I understand. For now, though, you could just give us an estimated price.8 c' B8 B3 h5 R" \/ m
  We aren't going to sign a contract yet. We are just investigating.7 d; t& h# R$ B, t( q
  I only need to know that your company is capable of producing the products.  q3 W4 `4 c+ N# N/ q
  And then, I only need a very rough idea of how much it might cost.
. z) [: H/ G0 |4 r( K1 R7 K  TOM: Alright. I understand. Right now you just want estimates./ m; w7 X/ Q8 [; v; S7 a
  TIFFANY: Yes.
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 楼主| 发表于 2012-8-16 08:17:43 | 显示全部楼层

商业提议BusinessProposal

  蒂芬妮:我们的资金已准备好了。
% b1 a0 W% ~" s* M: g  Y6 p  至今我看过三间不同的公司可以生产我们的产品。9 B4 T  ], l7 v9 u7 j- ]
  而陈先生,你的公司,在我看来是最符合我们公司所需要的。
; a* a: s2 F" m  ~) j4 F  汤姆:我很感谢你的描述。我们一直很乐意接更多的生意。' V' ]! Y$ g# m/ }0 T" ~
  但是,你知道如果我们接下订单来生产新的产品,8 X7 U( P; K- b! V" |$ H
  我们要很有信心这个产品在市场上是有销路的。' ^% b1 U3 z* x' R. c" f! d
  因为,开始生产新的东西需要很多的准备。* f, a: i5 m4 v3 u5 \/ K  h1 A7 I7 f
  我们需要很多的投资。
8 S5 I! D% ^+ L6 U9 v, g  蒂芬妮:你对我们的产品有疑问,我很了解。
" l: M- O% k8 N! f5 M  汤姆:我很想给你一个好价钱。
: x; i# E) Y3 K6 x  但如果我认为这只是一次性买卖,我没办法那样做。" E% L% f9 n" P/ Q  a& z7 q
  所以我希望能跟你达成共识。
. c6 ^' F7 U8 T! ~9 o  蒂芬妮:当然。让我告诉你更多更详细我们的想法。7 P; j7 O6 B4 _
  你知道很畅销的“奇蒂猫”产品吧。
1 `  [9 I, s8 x- O! F7 T0 H3 T+ S  汤姆:是的,当然。) }) t/ z! ^+ p
  蒂芬妮:嗯,产品的本身是很简单的。
! m. D1 u& @" x  是它的商标使它成功。5 s/ _, e" h  n7 q2 N+ T; p) s
  所以,“奇蒂猫”会成功是因为它的商标,但产品本身是很简单的。% L4 e0 h2 {' k
  汤姆:我想说是它的商标会成功主要因为它是从日本来的。
2 E0 y0 S7 I* {: |  是日本人带来流行起来的。
. Z* N- x+ j( }( R2 U  蒂芬妮:那或许是真的。
3 p" ?) {! P7 |4 m( G8 U2 V  但我们的商标概念是很好的,真的很好。
" q' i0 p7 C, }0 f  我想至少在台湾是会流行的,年轻人会喜欢的。
% R8 f2 g( N2 {5 _1 C0 g# y6 O  因为我们的商标所以产品会有卖点。
) O" G( Q5 }: q: @( e  我们只是需要人来替我们生产产品。+ W# _2 c* U! F4 k$ I7 ^
  我们有后援也有人负责营销。
: w; k* }, e4 U: X  }  B  汤姆:所以你们想要卖的是一个潮流。6 w. N1 E% S5 p- W. t7 c2 Z
  蒂芬妮:是的,我们要做的产品是像钥匙链,6 P  Z0 [6 @: `
  塑料制的削铅笔机,塑料制的尺,手表,皮夹之类的东西。9 d; _& }! _" }. {& r$ y
  小配件专给年轻人,但会畅销完全是商标的原因。( u/ J9 c. F" c/ C& x: k
  就像是“奇蒂猫”一样。: N, K! P. ?  `. X% s& c' @
  汤姆:我了解。但你为什么不让我看这个商标呢?
2 n6 F& z& _/ G( o" s! J1 f  蒂芬妮:因为还没有注册,我们需要一些保障。: g' m* z; s% m4 L: P" B! Q/ J8 R8 T
  但当我们在等注册的同时,我们可以评估哪一家公司能为我们生产产品。
; k. ]" i1 f+ u3 r% S1 s  汤姆:我知道了。可问题是,
$ m4 O  t' W: h: C! \, H  我不确定能给你一个好的价钱,
; _( w; i2 Z: P& w1 e0 r( l% e! j  除非我能确定你们的产品是耐用的。
& V& o( _- [  P( n  蒂芬妮:我懂了。现在你可以给我们一个估价。0 z+ Y5 C) ^! J. w- v. @
  我们还没有要签合约,我们还在评估。
1 Q/ z7 R% B& }. r) i  我只是要知道贵公司是能够生产这种产品的。
, v1 \' f9 U; ]5 |8 D' Z$ e* K  所以,我只需要一个非常粗略的想法及大约的费用。$ z: j7 B/ _9 h; U
  汤姆:好,我了解了。现在你只是需要估量价。- c/ C9 l- I, v- P
  蒂芬妮:是的。
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