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[考试辅导] 商业提议BusinessProposal

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发表于 2012-8-16 08:17:42 | 显示全部楼层 |阅读模式
  TIFFANY: We have the capital ready.. t7 R' W: `* Y1 S
  Right now I am looking at three different companies to produce our products." j: j7 C! F+ r1 S( i
  And your company, Mr. Chen, seems to me to be the best for what we want.; v: {3 A1 b7 y. e7 j
  TOM: I appreciate your remarks. And we are always happy to do more business.% D- P/ e8 ^5 Z+ Y9 t
  But, you know, if we take on a contract to produce new products,
4 u/ `1 \8 c! @( I+ ~+ k2 J  we want to be confident the product is marketable.$ R- y0 }) G! j8 g2 k% h
  Because, to start producing new things requires a lot of preparation.4 g* J! p& g+ z1 n( P4 M) r5 n
  It requires a lot of investment for us.
2 P& l: ?' E8 F3 S' q- ^) X$ G7 X+ ~  TIFFANY: You have some doubts about our products, I understand.
6 a' j/ G; a2 d" _  e5 ^  TOM: I would like to offer you a good price.
2 {( X: ~8 z( ^& W1 @" u$ y  But I won't be able to do that if I think this is a one-shot deal.
) y2 y2 f- n3 _5 k9 D  So I would like to have some confidence in your idea.- |' H" v5 {, J' t0 X+ ^3 \
  TIFFANY: Of course. Let me tell you in some detail about our idea.
8 I9 f7 W/ g, s8 c& i" J1 L  You know the popular “Hello Kitty” products.% q; Y4 O7 P5 ~3 b, T
  TOM: Yes, of course.2 Q1 B( z* G/ K4 a4 m
  TIFFANY: Well, the products in themselves are very simple., u) ~# y' ]4 Z3 V' X9 \
  It is the logo that is successful.2 S: h5 k0 T* [8 b. I
  So, “Hello Kitty” is successful because of the logo, but the products are very simple.
+ t5 k  [. A! f( B  TOM: And I would say the logo is successful mainly because it comes from Japan.: t! T, C( P4 J& `4 L1 J8 y
  It is the Japanese that have made it a fad.
6 b" P2 L& Z( c6 \4 t& r  TIFFANY: That might be true.
' a$ M( b8 [6 b1 a  @! L! P2 }( g  But we have a logo concept that is great. It is really great.
$ i  O  M# w& h/ X  I think it will catch on in Taiwan at least. Young people will love it.
0 t! O6 a. f% e! c2 h$ B: T. j  It is because of our logo that our products will sell.8 A" g* f/ r' ~% H! l
  We just need someone to produce the products for us.
* r$ B; x+ G# K0 y+ U2 b  We have the backup and people to do the marketing.
+ [" V- T' }6 R. X7 w2 k" w  TOM: So what you are really trying to sell is a fad.
& p+ y. z, T% D1 n3 o' F, ~  TIFFANY: Yes, we would like to make things like key chains,4 Y& f: s+ ~3 S7 J0 J
  plastic pencil sharpeners, plastic rulers, watches, wallets, things like that.
( y7 c4 i. F4 l# p  m  Little accessories for young people. But the reason these will sell is the logo.
/ v3 j, r, @9 |  Just like “Hello Kitty.”
2 C8 @: R: W, K  TOM: I understand. But why won't you show me the logo?
/ K6 T* i! H; s1 g; e2 y  TIFFANY: Because it hasn't been copyrighted. We want to get some protection for it.1 ^+ e. s. s  X8 Y8 s+ a' a
  But while we wait for copyright, we are investigating companies to produce the products.
. R- U0 @$ e+ F/ |% Q& s, L  TOM: I see. The problem, however,
) {6 y( x2 \# l, O, O9 D. |  is that I can't be confident in giving you a good price8 V1 z9 T5 I, X
  unless I am confident your product will last.
2 {8 E& {5 Y6 _2 ~8 P  TIFFANY: I understand. For now, though, you could just give us an estimated price.# r# L4 o. X) `( {8 A" _
  We aren't going to sign a contract yet. We are just investigating.
5 H* l  T! U6 ]7 u" w0 n  I only need to know that your company is capable of producing the products.$ I3 p2 G& M8 l$ @. s
  And then, I only need a very rough idea of how much it might cost.  g) f" Q$ J, u/ H( s- ^
  TOM: Alright. I understand. Right now you just want estimates.
/ E7 Y1 g4 k3 c  {7 x4 ^  TIFFANY: Yes.
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 楼主| 发表于 2012-8-16 08:17:43 | 显示全部楼层

商业提议BusinessProposal

  蒂芬妮:我们的资金已准备好了。" |8 C& r) R& N! Q0 d& e& @7 V2 K
  至今我看过三间不同的公司可以生产我们的产品。' m, v, T( ^* v
  而陈先生,你的公司,在我看来是最符合我们公司所需要的。
7 b& F, ^! \6 f/ ]/ `  汤姆:我很感谢你的描述。我们一直很乐意接更多的生意。
2 P% O3 p' J; c: a  但是,你知道如果我们接下订单来生产新的产品,
8 U$ o* J+ W- H' K5 Z  我们要很有信心这个产品在市场上是有销路的。) G# K5 M( z/ |# N6 X$ Z7 @
  因为,开始生产新的东西需要很多的准备。
+ Q$ S1 Y5 }; x. s% j  z7 K2 R- E  我们需要很多的投资。( v* o9 m- O) S+ w  m
  蒂芬妮:你对我们的产品有疑问,我很了解。
8 X) A  @2 G- G1 Y/ {  汤姆:我很想给你一个好价钱。
- S  V2 F9 B  f2 C7 u+ I  但如果我认为这只是一次性买卖,我没办法那样做。! B+ f: m5 o  K5 y; B
  所以我希望能跟你达成共识。! E2 j4 H7 ^5 h  ^$ O9 }7 A/ h
  蒂芬妮:当然。让我告诉你更多更详细我们的想法。( u: _: }: ~$ M2 p4 V* M. {8 I
  你知道很畅销的“奇蒂猫”产品吧。
5 g. F9 @5 ?2 l8 m$ |( o$ C  汤姆:是的,当然。
& G: R! d6 Z  @/ S. E0 L& ~  蒂芬妮:嗯,产品的本身是很简单的。3 f$ ]9 j: s0 x) P1 F) `$ Z$ `
  是它的商标使它成功。- H1 O' ~; B$ h( a; s4 B8 I
  所以,“奇蒂猫”会成功是因为它的商标,但产品本身是很简单的。
9 _- x; O( y/ k6 h' a  汤姆:我想说是它的商标会成功主要因为它是从日本来的。6 _% K2 S4 V+ }, J: J0 z7 N# O
  是日本人带来流行起来的。$ ~% D$ J: q0 n* A! J$ p4 d0 B) i
  蒂芬妮:那或许是真的。
$ h+ Q9 ~, D& U  但我们的商标概念是很好的,真的很好。
+ F  e. Q/ u1 v8 U: `% \. M$ }  我想至少在台湾是会流行的,年轻人会喜欢的。
& V  i$ d2 _( B( N: h6 }. G  因为我们的商标所以产品会有卖点。
2 m% P( C! [6 b+ k9 @9 l7 j9 j  我们只是需要人来替我们生产产品。# U! {/ H3 g1 D; ]5 g: [1 l. a
  我们有后援也有人负责营销。
* y, l; T' G8 d0 j# r6 Q7 Q  汤姆:所以你们想要卖的是一个潮流。
. y/ T0 s* u$ v% O2 j* {: Y  蒂芬妮:是的,我们要做的产品是像钥匙链,
, e& R6 b* k: N  塑料制的削铅笔机,塑料制的尺,手表,皮夹之类的东西。
+ X5 E% z# p7 x0 h6 Y' _1 c" D  小配件专给年轻人,但会畅销完全是商标的原因。
. R* u( a% s2 M7 _7 q2 _  y  就像是“奇蒂猫”一样。6 P0 `: o" s" E% }) |& W
  汤姆:我了解。但你为什么不让我看这个商标呢?
- l" ^' E8 G2 U2 C  蒂芬妮:因为还没有注册,我们需要一些保障。
( a# `7 z. [0 I2 a  但当我们在等注册的同时,我们可以评估哪一家公司能为我们生产产品。! ^3 p' s, H4 N! G
  汤姆:我知道了。可问题是,
2 |/ s. b& p! N' N  我不确定能给你一个好的价钱,. z9 x6 t" f7 C" m' A0 h2 n8 h9 B, I
  除非我能确定你们的产品是耐用的。$ y( A- M$ j' ~: J5 y) K( m
  蒂芬妮:我懂了。现在你可以给我们一个估价。( A3 s0 i8 l. n, q
  我们还没有要签合约,我们还在评估。
& [. o8 s* @$ f" y+ s5 `  我只是要知道贵公司是能够生产这种产品的。$ E- l, a8 A+ v+ s% r5 K
  所以,我只需要一个非常粗略的想法及大约的费用。/ t" i2 V; T! ~5 _' ~* z& M
  汤姆:好,我了解了。现在你只是需要估量价。2 j, z3 ^; Y$ ]
  蒂芬妮:是的。
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