Multinational Companies Adjust Strategies to China(1)6 U8 a; ^/ f& s* J3 a" X
跨国公司调整对中国的战略
# f- t' b3 w" R: K+ U" A M I.China is Now a Key Area in the Global Strategies of Multinational Companies
- \/ E4 g. ^- a4 v: z Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".
0 J+ l2 G# w; b1 H6 Q( D) k' |5 V But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector.
7 ~" m, n; }! } According to statistic, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion.
1 O) i4 ]6 c: m+ J0 H! |7 g0 \- }3 \% g In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus of the international situation, China' own potential is also a strong temptation.9 W* e U6 V# n( ~4 a2 x
As for the remarkable achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising purchasing power on the Chinese market".
2 @5 W& e8 w: x- T9 A, o Notes0 H0 {" F& N: ?7 ~
1.multinational companies跨国公司
; G; M+ h1 f, V6 E multinational adj.多国的, 跨国公司的
* u% S- ~$ u# W 2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适
) g& G: P1 R+ ?& y! X! L 3.strategy n.策略；战略! H; U3 M5 H4 \6 k
4.key n.钥匙, 关键
" ?4 J2 l* D; K: G$ m* [( C 5.global adj.全球的, 全世界的 V1 K b, a6 U
6.sober-minded a.头脑冷静的
; z7 [/ J/ H! v 7.recall vt.回忆, 回想# L5 W# L# c( J, _# ^9 R2 e# \
8.magnate n.a powerful or influential person, especially in business or industry巨头：有权威的或有影响力的人，尤指工商界或工业界. s" o5 p7 l$ s4 m
例：an oil magnate.
# h% u4 t3 h8 M4 C 石油巨头+ X0 S" G$ v# c; u5 e9 \9 o! y; o
9.mysterious adj.神秘的
" W8 ~" B& m7 V* s( P' I- _ 10.accelerate vt.to increase the speed of加速，促进：加快…的速度% A$ F+ m+ B. m# J9 j5 c
11.integrate vt.to make into a whole by bringing all parts together; unify使成一体：把所有部分放在一起而成一整体；使结合5 D! f$ [, j/ K+ W9 o B
12.FORTUNE 500“财富”杂志500强
1 Q1 h9 e. V8 S% b+ C 13.impetus n.推动力, 促进
9 r/ E5 ]' L7 [5 C- C% w 14.potential n.潜能, 潜力
' m$ ~+ Z$ Y; r! m 15.temptation n.诱惑, 诱惑物
3 f/ O' u1 U7 r2 j 16.remarkable adj.值得注意的, 显著的
' Q& g6 x N% x4 L. \) \ 17.achievement n.成就, 功绩/ N- o9 }5 W: ^# p% N
18.CEO chief executive officer首席执行官
7 ~5 h K- @- r 19.Boeing Company波音（客机）公司
' V& T! ]( |# C7 @3 B 20.admiration n.钦佩, 赞美
; _ f- k3 k6 u4 D- g- d 21.GDP growth rate国内生产总值增长率& E* o, _- E! l+ \: l8 z( Y, }
22.promising adj.有希望的, 有前途的+ a1 ?5 h& k7 F$ ?) s/ O8 f! X' n
23.purchasing power购买力 |
发表于 2012-8-16 08:57:55
