Multinational Companies Adjust Strategies to China(1)( V0 [) X. r& m, x7 R9 k
跨国公司调整对中国的战略
. Q% }/ C9 o+ R, t' E% }! f, S I.China is Now a Key Area in the Global Strategies of Multinational Companies8 \- m2 ~4 M+ J: U- ]
Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".. k8 J$ h i( y: P
But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector." @% n; V! e E0 J& _" E
According to statistic, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion.
" Y5 D+ H, {8 M- k2 E0 g In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus of the international situation, China' own potential is also a strong temptation.
% _ ^6 u* ^/ P5 M+ z ]" w) Z As for the remarkable achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising purchasing power on the Chinese market".8 j/ N3 }3 l. t. G6 v
Notes/ B4 {' A e' M% Q
1.multinational companies跨国公司) n4 m' ]( ^' V
multinational adj.多国的, 跨国公司的
2 I* a' o2 [+ _ 2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适
4 n% h9 Y$ j1 | K- z$ ~ 3.strategy n.策略；战略
4 g6 u# w5 u& _7 ? 4.key n.钥匙, 关键
$ f+ {3 k- J$ a1 @ H 5.global adj.全球的, 全世界的1 ~, e& n B! y R% I1 t
6.sober-minded a.头脑冷静的
: x. o; |6 [0 v8 e: v 7.recall vt.回忆, 回想+ y3 u* X" g" b! t
8.magnate n.a powerful or influential person, especially in business or industry巨头：有权威的或有影响力的人，尤指工商界或工业界& N% q# E7 T4 h. z4 q, x
例：an oil magnate.9 {9 D2 d' z8 c/ o; M+ U
石油巨头, \+ ~$ t" r0 ` V- ?* }
9.mysterious adj.神秘的
. h9 V- f' K+ a 10.accelerate vt.to increase the speed of加速，促进：加快…的速度
2 P* i2 Z G* z: L# U 11.integrate vt.to make into a whole by bringing all parts together; unify使成一体：把所有部分放在一起而成一整体；使结合
. ^! a6 t' r' v, V! J- L. l1 w 12.FORTUNE 500“财富”杂志500强2 A2 S; ~" Y) ~( d: H3 D' y% h
13.impetus n.推动力, 促进
8 m! U# R9 v' ~" k/ e9 X# l1 W 14.potential n.潜能, 潜力+ s# L, `3 i! B: I4 v
15.temptation n.诱惑, 诱惑物3 H4 k8 @" B! h8 o( f! o7 T4 {, Q
16.remarkable adj.值得注意的, 显著的 O6 m" U1 \: ^ o: t9 B6 b" h
17.achievement n.成就, 功绩
. g: v4 b g5 E4 v8 J/ _ 18.CEO chief executive officer首席执行官- C! I; }4 u7 R" X; D7 v
19.Boeing Company波音（客机）公司0 r ~/ U/ E5 m/ Z7 \% c
20.admiration n.钦佩, 赞美
; y4 M/ f- \3 z! r 21.GDP growth rate国内生产总值增长率 f6 \ d+ ?& I
22.promising adj.有希望的, 有前途的
' |4 b! `/ h @- b; X. r 23.purchasing power购买力 |
发表于 2012-8-16 08:57:55
