金融英语：MultinationalCompaniesAdjustStrategy(1)

会计考友

　　Multinational Companies Adjust Strategies to China(1)
: i9 F' m% _: j5 _/ y/ H3 f' M2 [　　跨国公司调整对中国的战略
; P" @3 V4 k/ b% x0 I8 m" j$ S　　I.China is Now a Key Area in the Global Strategies of Multinational Companies
+ U; W/ P0 c$ M9 y6 e　　Once upon a time, multinational companies were very sober-minded about investing in China. Of the large German and Japanese companies, originally only Volkswagen and the Sanyo invested in Shanghai, Changchun and Shenzhen on a significant scale. When recalling the days of studying China's investment climate in 1981, Dr. Karl Harn, a magnate in the German auto industry, said, "For most multinational companies at that time, China was still a mysterious, shy girl".
　　But today, changes have taken places. Multinational companies are begining to accelerate their investment in China on a large scale, and have integrated with China's economic and social activities in every sector.
　　According to statistic, 400 out of the "FORTUNE 500" have made a direct investment in over 2000 projects in China. In Pudong, Shanghai alone, the total value of 181 projects invested by 98 companies has reached U.S.$ 8 billion.
　　In recent years, the "FORTUNE 500" 500 target at China, apart from the impetus of the international situation, China' own potential is also a strong temptation.
　　As for the remarkable achievements of China's economy, chairman and CEO of the Boeing Company, can't help showing his admiration. "China's GDP growth rate in the past twenty-three years is 2.5 times more than in North America and Europe. If the leading increase rate keeps going, China will undoubtedly grow into a strong economic power in the next fifty years. Multinational companies must attach sufficient importance to the promising purchasing power on the Chinese market".
$ w4 [2 f  }8 b. m3 D+ l/ }. Z　　Notes
5 _+ p, m- E- m) H; J　　1.multinational companies跨国公司
8 n, a# k3 o$ z( J　　multinational adj.多国的, 跨国公司的
　　2.adjust vt.to change so as to match or fit; cause to correspond调节，调整：改变…以相适或适应；使与…相适
  E5 z* J( O  S' a2 {0 m6 B* T; W　　3.strategy n.策略；战略
　　4.key n.钥匙, 关键
　　5.global adj.全球的, 全世界的
# r+ P. e, s: m　　6.sober-minded a.头脑冷静的
6 j. V7 v$ P3 r; h) l( o　　7.recall vt.回忆, 回想
$ q. h# Y: _2 h　　8.magnate n.a powerful or influential person, especially in business or industry巨头：有权威的或有影响力的人，尤指工商界或工业界
- Y9 O( s. L6 e, I2 x4 H4 }0 W　　例：an oil magnate.
　　石油巨头
　　9.mysterious adj.神秘的
5 t; ?6 l  n7 r! R) Q! v  T　　10.accelerate vt.to increase the speed of加速，促进：加快…的速度
# N2 ~* Y' Z1 R4 e　　11.integrate vt.to make into a whole by bringing all parts together; unify使成一体：把所有部分放在一起而成一整体；使结合
: \/ Z( c- W  W! x( V' L( M　　12.FORTUNE 500“财富”杂志500强
3 H$ N& ~! ^# d9 o! M　　13.impetus n.推动力, 促进
/ O* C9 i$ A; U. P) r7 P　　14.potential n.潜能, 潜力
! v7 u/ z- a5 e5 w9 v　　15.temptation n.诱惑, 诱惑物
# n( g7 M9 D3 k2 y1 ?# A3 ?　　16.remarkable adj.值得注意的, 显著的
　　17.achievement n.成就, 功绩
　　18.CEO chief executive officer首席执行官
' u* j( g' t4 U2 a' O　　19.Boeing Company波音（客机）公司
　　20.admiration n.钦佩, 赞美
　　21.GDP growth rate国内生产总值增长率
/ }- d4 K: i/ `4 ^: j$ O　　22.promising adj.有希望的, 有前途的
9 `/ A# f/ u* Q, }+ W　　23.purchasing power购买力