S
j8 r q. P W* m- X! J/ j salary 薪金
; h0 u! ~! n9 r# o* ~5 f4 S, i sales agents 销售代理商$ G ]7 `& o9 q& c9 M
sales analysis by customer 顾客销售分析
" a: h0 d- U- v) o0 L' ?* d sales analysis by order size 订货规模的销售分析
9 U3 ?2 G* u4 R: T sales analysis by product 产品销售分析
6 K$ ~9 _. q. v9 \ sales analysis by territory 区域销售分析
[7 Y$ T& z! A sales analysis 销售分析
7 q% Z1 ?$ k- R: \) c. M sales forcasting 销售预测8 T2 M1 m* U# T C+ \3 v
sales force estimates 销售人员估计* n& n E8 W) a0 }0 g3 P
sales force size 销售队伍规模
/ M* W+ H! T3 R0 A# p sales force 销售队伍
; d! g: Y2 ?4 U% T3 V# e0 I& n sales forecasting 销售预测/ H6 A, R3 G1 E* Q$ c- ^
sales management 销售管理
' p6 D3 e! z* x; O sales organization 销售组织" @) h5 ?6 m" @/ f. p
sales performance 销售表现/业绩
, ^" L3 e; V0 @8 g5 i c sales personnel incentives 销售人员激励
4 B, T7 _ v( _$ p sales personnel 销售人员
# g* G2 W- i0 p8 \ sales planning 销售计划
5 z+ a8 w! V1 ~/ Y- @* J6 H# c: r sales potential 销售潜力# ~4 `) Z% r# o
sales promotion 销售促进/促销
' c! U' I3 Z& Z9 O sales territory 销售地区
) L' X+ l" Z$ i' U4 W1 Z. M sales trends 销售趋势( X# G, C$ F( D& p7 [; j4 [& {3 t
sales 销售额
5 K$ E7 c2 _% E8 _1 o9 o sales/price reduction 销售/价格下降
7 J# b5 k. g& X# x9 m6 X sample design 样本设计
- u' O2 ^+ j7 m0 s+ u sample size 样本大小9 I* g4 m' j6 @" f3 j
sampling 抽样0 e# A ~2 r1 P* i& v
sampling 提供样品
4 X( o/ H( e: h8 z+ N' e scale efficiency 规模效率$ n- `1 U- p; ~- j4 ]# {
scaled measures 比例测度! U4 ^; @3 y8 P3 Q8 a! E
scoring models 评判模型* M/ t' V! ~* S) F
screening of ideas 创意筛选
/ d- |# K4 P2 s" w7 P sealed bidding 招标
' f$ o# w& L$ u K0 } Sears 西尔斯
* X+ n% w5 h6 b. X* d& `8 }- ^. f secondary sources 第二类/次要数据
# j- U: h, ^3 F3 ` second-but-better new-product development strategy 后者居上型新产品开发战略$ h3 k) F, n: K% b2 a% S/ L: g9 X! N" |
security 证券业' E5 R4 t h, V/ U
segmentation and targeting 细分与目标选择; M8 ~5 D' s3 n% I/ @
segmentation criteria 细分标准
+ t/ I) [9 D4 n segmentation descriptors 市场细分变量
U; h( I8 R3 A8 F2 W* E segmentation 市场细分
7 F7 G2 e' q( e Seiko 日本精工株式会社（全球著名的打印机生产商）
+ n" F1 Q" `8 u) c+ O selective demand 选择性需求' h5 f2 V+ H8 e/ V5 s3 n8 V/ P
selective distribution 选择分销5 P( ~- S: U- |) i" l" g$ L j( b
selective exposure 选择性接触. r' T$ q8 g7 y$ K0 S1 S, ^
selective perception 选择性感知/理解
/ ^" E- e( N5 \/ v' n* P9 @3 x selective retention 选择性保留
! A T( j: R4 C( I! h self-employed person 独立经营的个人1 v9 f8 @4 l. U
self-managing teams 自我管理团队
. ]9 }) K+ u; g6 f6 W9 x self-oriented 自我导向型7 p4 ^: ]% Q* i/ T
selling groups 销售团队
6 [% ?" E M+ T9 C# J8 Q selling proposition 销售计划/提议
/ s" \+ u2 C- O selling 推销/销售
+ A* ~9 R6 _- o; H service guarantees 服务保证, m. T: @6 Q" J! O3 s4 X* O: L
service industry 服务产业: m3 k9 K; N1 d4 B% ~% R3 R5 Z
service organization 服务组织
& _" n6 m% a3 D& p service quality 服务质量
; S1 ^" O ~0 U- o( O6 T* G9 ^ service 服务0 t" j5 o( U. d+ H; O; q+ w; m6 O
serviceability 服务能力- H$ {1 W8 o% x- ]5 u S! s0 y
serviceability 适用性
6 K& q+ z/ Q$ i z/ x, C services channels 服务渠道% P3 M# H3 k5 a4 u$ e1 T
servicing products 服务产品
% B, _# y; f# T$ T2 f7 V* N servicing the account 客户服务
- }% ?# b; Q: j; Q# g! t: c setting quotas 确定定额
# @% x5 B! {" d0 J/ x3 ]0 [6 G shake-out stage 动荡阶段
2 x" L) E# G; N3 e2 g, q shared programs/facilities 分享计划/设备0 F; P' g* G6 Z
share-growth strategies for followers 追随者的市场份额增长战略( D6 x+ ^- C, L( _
shareholder value 股东价值9 u7 `2 M# Y. L# U% U5 J* e
share-maintenance 份额保持
) e$ a! @+ F$ j& Z, W/ e% R" V Sherman Act, USA 美国谢尔曼法案
F0 q; [7 Z" ?9 d+ E1 }: G shopping goods 消费品
$ K4 E( B+ g9 x1 }3 l+ l short-term memory 短期记忆8 \/ A* G% }! R }
signal vehicle/carrier 信号载体
/ v5 f- d J1 F7 G! ` simulated test marketing 模拟市场测试
4 b& U" l: j* `3 k1 E single-factor index 单因素指数法2 t N2 Y8 }- G
single-line mass-merchandiser stores 单一类型产品专营连锁店' ], t( w) [2 S, a2 T' p* N0 Q- u
SKF 瑞典轴承公司# O# n$ C, O% a" ]$ d7 h
skimming and early withdrawal 撇脂与尽早撤离战略
8 _* N) R$ R9 ~ skimming pricing 撇脂定价法
5 T W, P! s- G" D `9 @ sleepwalker/contented underachievers 梦游者/很容易满足的人
& w' z- N" g* S5 T9 q. X" t slotting allowance 安置津贴
' F2 S4 {, |* S! a$ G8 Y0 v social acceptability 社会可接受性
8 d% @$ {' L! G u8 s social class 社会阶层
4 d/ @4 H# Y1 p2 o2 M# z6 o social objectives 社会目标0 p9 ]1 z) V3 `; k5 k$ o
sociocultural environment 社会文化环境
) \# N, x' F3 p" r: ?# O soft goods 非耐用品2 \/ n Z5 \$ d5 ?
soft technology 软技术% Q6 h. c% n2 i) M
sole ownership entry strategy 独享所有权的进入战略
! s/ Z/ s' X( v9 X: I Sony 索尼
, p# j2 t* f) q% D0 T& A4 B$ v source credibility 信息来源的可信度, J$ {0 \% b% r$ j
source 广告信息来源; S0 ~# K4 L# F! y0 o1 T
sources of data 数据来源' N3 c# X4 Y8 t1 `1 ~% O
sources of new-product ideas 新产品创意来源
% D$ O. T7 I; E$ b# A0 s- Z speciality goods 特殊品
# p r8 U" `+ w+ f5 @ speciality retailers 专营零售商
' g; M# B8 v; R0 t speciality stores 专营商店
. c8 I7 u0 g9 m, h specialization 专门化
; t- r s$ \' [+ ~" l) c spokesperson 代言人
q9 x! v3 @, z H1 K Sprint 斯普林特
- S. ?( Q1 M; h2 V# U" a; O1 |# i4 L Standard Industrial Classification (SIC) 标准工业分类代码
# e5 a+ z2 N! `% u/ L standardization strategy 标准化战略0 Z$ \! a& J2 r8 A9 e6 z- l
standby positioning 备用定位
- j( u: n/ M2 p0 _9 q staple goods 日常用品
~' O8 k* i; N! {2 F3 B, c Starbucks 星巴克& T' @3 Z0 B$ P" Z6 x$ N }5 f/ F& @
stars 明星类
0 y! b8 r/ g( e$ \) C statement of job qualifications 工作要求说明
, W/ |+ N1 t' n+ M stock levels 库存水平3 Q# p- ~) { B% ~- t
stockless purchase arrangement 无存货采购计划* P2 r* C( X8 T N
store brands 零售商品牌" Z0 A; l0 [2 t/ z
straight commission compensation plan 纯佣金制薪酬方案/ i5 f7 E9 Y0 t0 f2 S+ w2 J4 r
straight rebuy 直接再购
5 X0 i5 N3 a- v& }( Q: t7 F straight salary compensation plan 纯薪金制薪酬方案; N0 g* y0 h' h
strategic alliances 战略联盟
; x6 f1 N& L/ I; ` strategic business unit (SBU) 战略经营/业务单位
8 g$ y, ^+ d' Y strategic control 战略控制
" q I P$ l4 U g8 O/ L* N strategic fit 战略协调性
" Q/ S; `/ ~4 U- e* R& o strategic group 战略组
( A/ `3 r+ C6 A, }* F strategic inertia 战略惯性
& w8 H5 P" a7 q) J( t& O! i strategic intent/objective 战略目标
6 U X8 S0 U2 ~% `& m' u5 Z strategic marketing program 战略营销计划7 t. B& k4 z8 u: j* i2 p
strategic pricing objectives 战略定价目标 |
发表于 2012-8-16 08:57:55
