S! g/ O( v0 i) e' `; y8 y5 x
salary 薪金
1 o* ]9 a5 h" T7 B sales agents 销售代理商
; ? a* L* F) g0 Q% \! Q# a sales analysis by customer 顾客销售分析4 ]4 C. y: J' s* \2 W
sales analysis by order size 订货规模的销售分析7 O6 ]2 t3 N% Y
sales analysis by product 产品销售分析
6 x/ w4 b7 n5 F( z+ a0 C) i sales analysis by territory 区域销售分析# ]5 n @$ g2 v2 R* k
sales analysis 销售分析" S& ]; s; f3 b5 _2 _: s5 ~
sales forcasting 销售预测+ o! _$ U2 m* r a. I
sales force estimates 销售人员估计
6 T) R1 Q3 x/ A2 Y) @ sales force size 销售队伍规模
( {! r% ^1 z. X& V+ Q sales force 销售队伍
2 b- v1 X' r* F$ x3 D- |/ [) X& ] sales forecasting 销售预测
4 |# {; H, v7 b9 B, @# n sales management 销售管理
6 W' v' E5 W F sales organization 销售组织8 A& n2 m- p7 @# l. A0 q
sales performance 销售表现/业绩
0 P9 k* [7 W0 o/ H) V/ c3 L- Q. l sales personnel incentives 销售人员激励
' _) C6 e; G0 l- `0 ]! Y sales personnel 销售人员5 j& t6 L+ L% e: N0 q. _' m! L
sales planning 销售计划
# G2 y/ I9 Q+ f sales potential 销售潜力 |+ z: S: i- V* F% J; O
sales promotion 销售促进/促销: L2 `; x& ?& J" y' ]1 i/ f) p0 n
sales territory 销售地区7 A0 _( u' |! A8 `/ b; y+ P8 a
sales trends 销售趋势2 \- E. T+ g7 {4 `1 b1 d' R$ t
sales 销售额! F. w% L. k* D" u2 o" }* L
sales/price reduction 销售/价格下降
t) H/ L( C- } sample design 样本设计
; a# A I4 o; z$ e* B sample size 样本大小
; b: Z: P1 e+ F9 Z sampling 抽样3 U b5 h9 l) O$ m+ {8 o) u
sampling 提供样品
6 L7 u! w) a% T scale efficiency 规模效率
! a6 c7 W9 g3 |* c" a scaled measures 比例测度) u* `" H3 d# d/ l j2 u% w
scoring models 评判模型! l( |; G# `3 j+ b
screening of ideas 创意筛选
1 W% L5 W" G4 a4 Y sealed bidding 招标6 q- q2 {' `6 j2 t& I
Sears 西尔斯
; X0 ^+ H- s5 K2 g secondary sources 第二类/次要数据
6 X. q" H1 Q7 k; f5 q( ?- J8 L second-but-better new-product development strategy 后者居上型新产品开发战略
6 S/ G( R% t/ m8 J( i security 证券业
( @/ c! z4 x V* `2 J, Z4 j0 k segmentation and targeting 细分与目标选择 _/ E: K6 G; ^, @& ~" O$ {/ P
segmentation criteria 细分标准
$ p6 _( C0 g! V; J( f h! r segmentation descriptors 市场细分变量: R! ~ @4 S) n1 n- e+ b( g! H2 {
segmentation 市场细分( w; }( K {; j: |3 q( n. h
Seiko 日本精工株式会社（全球著名的打印机生产商）( r1 k. N* O% @+ S
selective demand 选择性需求
) Y5 }# g+ C5 w2 O3 W' X selective distribution 选择分销' {& y3 j+ B3 H" P. [
selective exposure 选择性接触" r3 S- m- M D# o
selective perception 选择性感知/理解
. V& A+ r0 U( j6 g- Q selective retention 选择性保留
* i3 ]& a: L5 z7 ~; d0 k self-employed person 独立经营的个人
8 z5 ]- I# `& _ self-managing teams 自我管理团队9 q8 K+ j' O1 i* e4 L3 ^
self-oriented 自我导向型
' E5 K; k2 S- Z j5 F4 R selling groups 销售团队- ?( c( f. x( j0 m$ |0 m
selling proposition 销售计划/提议
6 }/ X" f# U( Q' E& o; S selling 推销/销售3 ~. \2 X# ?: j! E3 }
service guarantees 服务保证
) u+ \) C/ G, q/ D' E- r service industry 服务产业
( B8 P8 r! O! A service organization 服务组织
- y2 B3 }) [3 m service quality 服务质量: e) ]4 m7 P1 D8 F7 G3 a$ G
service 服务
; k# G9 ~6 j: U7 p% z4 @$ z serviceability 服务能力( ]! F) x& R5 K, ^
serviceability 适用性! u- U4 B: o3 ~( ?2 Y+ n
services channels 服务渠道
" }9 h) M# U' E8 x6 S0 _ servicing products 服务产品
* J! P- L: E/ _4 y* x9 C servicing the account 客户服务
& B! ?. ~; X% C1 v- ?) h! w/ I8 x setting quotas 确定定额$ Q/ F( v( I: r: E, v
shake-out stage 动荡阶段, v( p+ R2 J& B& E% `, G
shared programs/facilities 分享计划/设备) g" H1 d& K; V7 L$ u
share-growth strategies for followers 追随者的市场份额增长战略8 f6 L1 {8 w' l1 _; v
shareholder value 股东价值
+ a: F; g+ |# T5 l9 C share-maintenance 份额保持
9 {3 C0 P- n. N+ i( t: a+ L Sherman Act, USA 美国谢尔曼法案
; ~3 @; R2 H9 [6 Y# w9 V1 y shopping goods 消费品
9 u+ j9 b0 V; P short-term memory 短期记忆$ m3 u& ?- D, x( B' x
signal vehicle/carrier 信号载体: n) ?# @' k4 E; d
simulated test marketing 模拟市场测试+ m, M" @2 }, m/ f6 S9 A3 }
single-factor index 单因素指数法
5 j( f6 ]8 j# S) t* k single-line mass-merchandiser stores 单一类型产品专营连锁店
1 W l; l$ J6 W7 C9 K- E SKF 瑞典轴承公司
3 p1 F6 D9 R$ C# q skimming and early withdrawal 撇脂与尽早撤离战略
0 r# }6 Z5 t5 n! J skimming pricing 撇脂定价法
( C" d- l9 B6 R2 F sleepwalker/contented underachievers 梦游者/很容易满足的人2 K0 h1 o7 A3 v0 T
slotting allowance 安置津贴
, F* U6 a0 S6 X( H* ?" K3 J social acceptability 社会可接受性
7 l& ]0 R& O6 @5 w% g social class 社会阶层$ e/ ~+ L! w* Q2 s0 m- Q
social objectives 社会目标- n' v6 e0 B' R; t' i% k
sociocultural environment 社会文化环境
0 ]$ ?# z* b" g% G3 P6 q soft goods 非耐用品
) j, Y' l' a6 d+ g Y soft technology 软技术
! E5 @7 H8 H. s% b( g0 ~0 I- M9 d1 S6 w sole ownership entry strategy 独享所有权的进入战略
) o( y* U1 t: B5 A4 I5 b9 Q Sony 索尼
2 L. ]( J" @3 W8 ]' X, c source credibility 信息来源的可信度
3 F2 `; m1 x8 |5 j" m source 广告信息来源
: j$ [; j# P0 P) |6 Z sources of data 数据来源* f5 S( k6 _. w, v& k
sources of new-product ideas 新产品创意来源; v+ Y9 t. h5 x& b
speciality goods 特殊品2 ^9 l6 }% }7 W0 y' a
speciality retailers 专营零售商
6 r3 s* A; \$ f& c0 y speciality stores 专营商店
D2 B% ~ G% ~$ W specialization 专门化/ ]( f( P% A2 ?( W W, T
spokesperson 代言人0 B8 Q$ ^# T c7 t6 M* C: n+ {
Sprint 斯普林特( D# W$ ^6 n# ^0 u4 a. d
Standard Industrial Classification (SIC) 标准工业分类代码
$ J0 I) z3 ?/ ]' n7 Q* T standardization strategy 标准化战略
- ]+ ^' w. S9 j. c# F standby positioning 备用定位3 c) q0 n( t, k2 b2 h& O( }% V
staple goods 日常用品% k+ T+ X/ ?2 D$ V3 G% P
Starbucks 星巴克# _$ H0 s3 |; s! T4 l9 k2 ~
stars 明星类1 w8 x+ o& S& ^4 g) v
statement of job qualifications 工作要求说明
Y3 w# x! h G& b/ [ stock levels 库存水平
: i1 ^, V% v& H9 i8 L1 J" k stockless purchase arrangement 无存货采购计划
* K5 @1 A4 S. l1 r# o1 n store brands 零售商品牌4 r3 l; m8 Z5 ?$ R2 G) G" c
straight commission compensation plan 纯佣金制薪酬方案. u) m' \. E0 A4 F
straight rebuy 直接再购, t2 O7 L0 l3 A; ?! I$ y7 E
straight salary compensation plan 纯薪金制薪酬方案) c9 O6 k# V; ]0 }) A
strategic alliances 战略联盟
7 b3 U8 [; e' E7 N! H# l7 j strategic business unit (SBU) 战略经营/业务单位) e, n$ i' v6 y7 l$ V
strategic control 战略控制
8 o U, f( F4 j strategic fit 战略协调性+ p& D& E3 F! y: y1 H
strategic group 战略组
4 b" p& J! B( T3 n strategic inertia 战略惯性/ Z, h8 V6 a8 x. q }$ R# N1 ?
strategic intent/objective 战略目标8 p+ W: [+ T! Q
strategic marketing program 战略营销计划
" k' x a* X2 ~1 Q8 T strategic pricing objectives 战略定价目标 |
发表于 2012-8-16 08:57:55
