D U: M. @& I% {- E0 |
data collection 数据收集4 E( B1 |* w0 F. W* V3 }/ C, s$ v
data confidentiality 数据保密+ m8 o' k* T) g* m5 o
data research 数据研究
7 V/ E8 V/ a- y9 U* r: e, } data sources 数据来源
; J" |: j5 Y% |* o+ [/ g dealers 经销商
9 M$ J* E9 F+ T5 L deceptive advertisements 欺骗性广告
& B1 l) M4 {- T1 p; E9 M deciders 决策者6 T/ Y: ^0 z" j: o* R
declining markets 衰退市场9 b9 n! z0 @ F+ A
decoding 解码1 \) c5 G+ v6 p
defect rate 缺陷率* x4 C% u- s; C
defender strategy 防御型战略. l: ?+ Y6 h& K
defensive new-product development strategy 防御性新产品开发战略" r. k' l3 c2 B
defensive positioning 防御性定位
, S4 h% r: \, k1 E h7 r0 X delivery time 交付时间9 }6 C$ `5 {! r& n+ L( {5 Z
delivery 配送
# A- |) w3 q& `0 `. Q- ]- N Dell Computers 戴尔计算机公司4 e. o9 u8 T2 t2 x; ?
Delta Airlines 三角洲航空公司
5 s- L5 }. z$ A3 f% s. _ demand characteristics 需求特征9 O s6 E X0 ~) q/ y
demand curve 需求曲线
1 v. L& T7 v6 S& o demand-oriented pricing 需求导向定价法
9 C4 X6 U4 G6 V* s" a) `3 `0 U demographic environment 人口统计环境
$ ?0 X- G: C7 @; I. W1 B! [( @ department stores 百货商店8 S0 n; Z& ?3 S
dependability 可靠性
5 k2 g" W2 c8 a& d+ o. d! H deregulation 放松管制
( F6 R* `8 T+ j0 v derived demand 衍生需求
/ A1 O( D0 c, @ descriptive research 描述性研究
/ a# Z6 b6 U9 \' b7 [$ E, P design decisions 设计决策
- M+ g. [) ]9 t- i% o) C desired percentage mark-up on retail 预期零售利润率4 c! ]; y4 L/ v/ H8 V' y+ Y7 @2 C
desired percentage return 预期回报率
& j K, E! |9 q; d, r$ O2 L% i determinant attributes 关键属性
$ U6 N4 J3 ^ h0 A, ]- ~+ e determinants 决定因素% d9 b4 \, K. ~* X
different responses 差别反应
& O* P' S" n& l' y% n9 N/ f differentiated defender strategy 差异化防御战略
- T" Q6 M1 r. a/ b differentiated marketing 差异化营销
5 A+ c/ s$ s4 W+ x+ ]# t1 b differentiation over time 不同时间的差异 f- Q* T) F1 S* q/ C, j: l
differentiation strategy 差异化战略
: z- Z/ @8 Z. E7 V differentiation 差异化
+ }, c9 c7 o+ U" z) G diffusion of innovation theory 创新扩散理论# i' K# Q+ w/ ?: f3 B9 n
dimension 因素
8 M+ M* X8 B# F V% p6 O' Z6 W* `8 I2 j dimensions of quality 质量维度
$ v' {! D& n" `+ o direct costing profitability analysis 直接成本盈利性分析, b# J! ^1 R9 l: |0 v) f/ D7 L
direct mail 直接邮寄
, V& e0 K" S* ^5 ? direct marketing via advertising media 通过广告媒体的直接营销 ]) y, k7 m% k. D4 Z' X
direct marketing 直接营销7 H7 ?- L. R" Z; N) z& N+ X
direct product profitability (DPP) 直接产品盈利性/利润率6 e$ H, B5 g D" x; R
direct selling 直销
) H- p6 W1 W+ G k7 j9 h h discount rate 贴现率
! J- g8 m8 W3 L7 T: A discount stores 折扣商店
5 `7 T: s4 _' ^# h discount 折扣
' w- b, g5 Z! q: v/ v% p# |# H discount/premium price policies 折扣/溢价策略
: L; Y' j5 X: `% k' p discriminant analysis 差异分析法, B7 F3 b, n a! O0 F7 O7 j$ s4 }* x
discriminatory adjustments 歧视价格调整
2 d; q' f2 Z2 K( F/ | B6 G djustments 歧视定价调整
7 P( Z- F9 q0 M% m e4 K7 v% r# t disjunctive model 分离模型+ @8 @; K# ?5 \% Z4 l3 s7 F
display space 陈列空间" L* |5 _3 y' X- f* |. `- P
disposable income 可支配收入
4 O) o4 W9 A0 B+ U$ t: K! t dissonance-attribution hierarchy 不和谐-归属层次结构9 q9 S" O0 T5 _' w+ u: `. P
distribution channel designs 分销渠道设计
& \- u2 A- g5 m7 n0 M" _9 P distribution channel objectives 分销渠道的目标
! Y. z3 l ~: ~. P7 w ~8 Q distribution channel 分销渠道
2 e- Q; V8 J7 v8 F distribution decisions 分销决策; G) @. f8 \4 Q& N1 P( a9 U: b/ O& S
distribution policies 分销策略, v7 _- |3 j" \7 U7 [2 k \
distribution 分销
8 {4 R' V3 ^" h! K% {' f4 j* j0 y/ k distributor/store (private lables) brands 分销商/私有品牌5 S7 T: p& w0 k
distributors 分销商5 u+ s) U. a7 {3 q' p; @5 g, G
diversification 多元化
/ U% P( v) }8 ^7 y9 T2 }* t divest 撤退
% m3 e! e$ e0 P: ` divest 出让
% {0 _/ O4 A% B) b& a6 T: {% | divestment or liquidation 收回投资或清算9 Z0 v- x, p" I2 u% h2 y
dividend 红利; o8 _0 }/ M, S/ N% z$ ^/ \% Q
dogs 瘦狗类
3 U! s+ n* j) U5 D domestic target marketing strategies 国内目标市场定位的营销战略1 j) |1 g$ j! y$ c' z" P: R
dropping products 放弃产品( W3 {( L6 a( I7 a; y
dry cleaning 干洗, I& v- W6 o4 H0 b2 e7 k6 f
dual/two channel distribution systems 双重分销系统
2 t! ]. Z6 v4 u9 U% C2 y duplication （媒体）重复' l6 s1 R( L; W& S8 j
DuPont 杜邦公司
+ T- ?, m8 E# I$ O durability 耐用性
* v; W, c7 X' w E
" ?9 Q- f; p6 Q2 W- O- J& e9 I. Y& @ early vs late adoption 早期采购与后期采购
8 L, I, c+ P) S0 B8 m X7 w Y earnings per share 每股收益
3 C0 \0 G' H+ i economic and technological factors 经济技术因素
; k, N9 v. a( v5 p2 L5 U economic power 经济权& v. Q. B9 a" y% Z9 h- J, t* y
economies of scale 规模经济8 B3 C% c, E# O: S+ d
education services 教育服务# ~2 b3 Z1 a9 L0 U; ?
effectiveness 有效性
T% E3 F6 O5 s, e efficiency 效率
2 r- N6 i2 O2 H! ` e5 o8 @ Electrolux 伊莱克斯
7 i; {& N$ U4 J3 u emergency goods 急需品
9 Y L4 A0 t6 B Emerson Electric 爱默生电气
# K+ W; ]; E" N( r( H% Z emotional appeals 情感诉求
0 P2 w. L1 z! z0 I$ @% ~0 j empathy 移情作用2 p0 P- e% p. J8 b. \' x# r
empirical evidence 经验性实例
( w- I$ x! W4 b: D2 ?( D( B empowerment 授权
0 m8 h( L. t9 L0 d0 O: I encoding 编码) d; K6 E9 S. r/ _' s3 m" y1 B
end use 最终使用& \2 c6 v2 ]; O
endorsement 赞同
+ j9 K3 B1 n4 F" n7 D. R _ engineering （产品）工程设计
! `" t0 O+ d. v0 t1 s entrepreneurial strategy 企业家战略( s, I6 E7 _) u) T. N
entry strategies 进入战略
2 b: J- W1 @6 o& `4 a6 I2 T environment and packaging disposal 环境与包装处理
8 u1 z4 _% Z- x, M environment factors 环境因素* x5 r+ o- H0 z- m/ F% K+ B9 z
environmental scanning 环境扫描/分析
/ M& m; S% E# } V4 n environmental strategy 环境战略
- ?4 u E# J% Q1 n establishment 机构
6 {0 j+ R; [/ | ethical audit （公司）伦理审计3 |% R% x X0 t1 q, @2 B1 Q
ethics of marketing 营销伦理道德- a1 E* e6 }' Y# G+ _) |
ethnic composition 种族构成
- U* o$ l* F7 O; p( t x European Community 欧共体, M! R { s9 L4 m/ k n
evaluation and reward systems 评估与奖励体系
5 _3 I) p6 I3 K: N evaluation and selection of supplier 评估和选择供应商# b0 `7 a6 I* {1 R) S7 I3 _
evaluation of alternatives 评估替代品/各种选择1 E0 U: q' y9 X8 ]9 B
evaluation of brands 品牌评估
& j {% _7 E" m7 l/ ]) w' Z" S event sponsorship 事件赞助" v I, U5 p* {# g7 h, S/ c
event 活动5 X! E% c _* J; l0 v
everyday low-price (EDLP) 天天低价
2 G1 x2 B& C* L4 D$ S evoked set 引发的组合( s- m/ z: m9 O' m9 R1 r- ^0 ?/ w
evolution of market 市场演变
" e2 d$ d/ w% w/ u" R1 M0 M exchange 交换
$ J# O. E8 m, D' W* B; G2 d exclusive dealing 独家销售& z$ T N F/ N1 X
exclusive distribution 独家分销( s2 j7 R& V R h% a# j
executive summary 执行摘要7 I) ?, M g2 j9 N
exhibition media 展示广告媒体6 O1 v8 E- p8 `
existing market 现有市场 |
发表于 2012-8-16 08:57:55
