D0 L0 f4 N0 J V6 d$ x
data collection 数据收集: [- v" R# I) \% e. j" |' u! ]+ n
data confidentiality 数据保密4 S6 {) q# t% w
data research 数据研究
- c* D/ A9 C$ X/ z& A+ r data sources 数据来源6 H' v; g" q3 y% @; x1 `% P+ o# t
dealers 经销商; ~' r6 U& m) w) @5 X$ ?
deceptive advertisements 欺骗性广告& K7 k) U+ A, g [+ _9 S$ C: |
deciders 决策者/ ~; z* s6 Z8 X# S" ~ A q
declining markets 衰退市场6 v9 @ S+ T1 Z! k, v
decoding 解码! ^3 M( g& s* M. i" n$ r
defect rate 缺陷率9 V3 `! @5 a: m
defender strategy 防御型战略
6 Z( I2 E$ `2 c defensive new-product development strategy 防御性新产品开发战略
5 L. A* |4 I [ defensive positioning 防御性定位
; {3 M+ Q% T" L( r* D) ]2 a delivery time 交付时间* ~' B' D8 U/ T- U+ b, a
delivery 配送$ I0 S4 @0 R! _
Dell Computers 戴尔计算机公司5 F: [5 e/ H5 n# G& |1 ^
Delta Airlines 三角洲航空公司
6 y o5 ?+ t3 Z) ~1 _. M" r; O demand characteristics 需求特征0 z9 U Z. r: r1 j2 u
demand curve 需求曲线. O) P5 |" P/ t) u3 _9 o
demand-oriented pricing 需求导向定价法
# l# a4 P7 ^- _ demographic environment 人口统计环境0 }0 d' O3 z3 C E
department stores 百货商店" d# Q* D& |5 A2 _
dependability 可靠性
# c* s* j% M3 P deregulation 放松管制9 G. H! c/ R6 `9 D
derived demand 衍生需求3 q5 B i; o7 N6 O
descriptive research 描述性研究0 o: s" ^' P- i" \1 ?+ q* x# I/ Z
design decisions 设计决策3 m/ p" R3 V' d0 M
desired percentage mark-up on retail 预期零售利润率
5 K: A$ K% M1 _. m3 L2 V+ X desired percentage return 预期回报率
. p) y( m! h3 H determinant attributes 关键属性 o$ y' Z+ W& ^& N
determinants 决定因素
1 k% n7 P: d A/ F% m) B6 S different responses 差别反应
: a" l- q/ [2 k6 t# F differentiated defender strategy 差异化防御战略
2 ?- s0 V* [6 | ?, ] differentiated marketing 差异化营销
- N0 B! [* e2 T9 Q differentiation over time 不同时间的差异 v& N& J5 L7 w; F
differentiation strategy 差异化战略2 Q, b* f7 t, i, ] k
differentiation 差异化2 k, \9 T5 G- P+ V8 M& V
diffusion of innovation theory 创新扩散理论: ^* u% [6 c$ J) U# z) k
dimension 因素
8 Z9 A; \! i* c' n: x& L dimensions of quality 质量维度1 m) U' J- ^- E& K; Q
direct costing profitability analysis 直接成本盈利性分析
) I% ]$ l3 f7 Z/ ]. N direct mail 直接邮寄7 U# F4 o/ u4 x% s
direct marketing via advertising media 通过广告媒体的直接营销% z. v9 v r9 C4 P) w+ [
direct marketing 直接营销
$ f3 ?6 @9 @1 x% W direct product profitability (DPP) 直接产品盈利性/利润率
& H9 f1 g& I* G2 ~1 J+ G" D direct selling 直销
8 D1 n4 P; w7 p) L" l! G2 `. Z) F discount rate 贴现率8 S% ~2 E) A) v- M' T0 \
discount stores 折扣商店8 C0 R# T; B$ O9 L
discount 折扣
* M% U- S" O$ R' d+ b9 C discount/premium price policies 折扣/溢价策略' h5 _$ B$ r0 q, u; u/ m% `/ `7 i
discriminant analysis 差异分析法
. r% S5 g7 j2 p( [4 c8 o discriminatory adjustments 歧视价格调整
v& a1 C3 E" C& z; Y- Z djustments 歧视定价调整6 ?8 o7 H- w- \% V
disjunctive model 分离模型
0 x9 p5 T- K# b display space 陈列空间' A) V$ }4 ]3 O( r* |
disposable income 可支配收入
. P# G( q+ P6 y* o1 E8 f dissonance-attribution hierarchy 不和谐-归属层次结构
# R/ W0 d' g M; [1 |' l/ y! T: E% z& r2 I distribution channel designs 分销渠道设计
0 r5 s, V5 M& W2 ]2 K" @$ T- X' k, ` distribution channel objectives 分销渠道的目标
% a1 t/ r; d& P" g% O9 E distribution channel 分销渠道5 ^/ S6 G/ B* [7 j
distribution decisions 分销决策
8 R! P; A" a. W# E, X5 s- K distribution policies 分销策略
: J% \* ~( g6 W# G$ D distribution 分销( P7 l! `2 y8 y# r
distributor/store (private lables) brands 分销商/私有品牌
\& C8 b+ g; k; F3 S; Q% x distributors 分销商
2 Z7 ], K- m; n diversification 多元化
! W" q; s; D! u# l+ ^& p) ~7 r% \) } divest 撤退, U. V. M0 C% I7 A, Z, D9 G
divest 出让, c) U( X4 F; y3 Y
divestment or liquidation 收回投资或清算' y+ O ~' v4 e
dividend 红利8 a8 M$ ^- M) Z
dogs 瘦狗类
( Q: ?: c* ^' y X5 q domestic target marketing strategies 国内目标市场定位的营销战略
( L& l5 L+ } E) _6 I dropping products 放弃产品
5 u8 x. S/ j* i- C' q0 z9 r dry cleaning 干洗$ Z( |4 G; v# ~* q3 d" E
dual/two channel distribution systems 双重分销系统5 n! g7 h0 U1 R4 V. {( |: g( h+ V% P
duplication （媒体）重复1 X9 T, y; Q- N7 E
DuPont 杜邦公司
' k( G: f, b. l' r3 i durability 耐用性
7 z6 \! _. |# g& {$ V% I. w E
* m/ U& h5 K# |/ B# y early vs late adoption 早期采购与后期采购4 @' s/ {. w6 a# U, ~
earnings per share 每股收益2 x$ g4 K8 e5 i% s! b
economic and technological factors 经济技术因素
3 ]. ]" u* v- Y economic power 经济权4 w, ?3 {& g9 {/ O4 d! y1 d* S# [
economies of scale 规模经济8 X0 Z9 S$ N/ R" j/ B
education services 教育服务" ]7 ~# J8 }0 {
effectiveness 有效性8 a& M7 M: a: [: \* d
efficiency 效率
3 T' v. r \6 d, r, |0 \ Electrolux 伊莱克斯
3 V2 e3 M5 A9 X% L# \4 W6 Q- x3 Y emergency goods 急需品' B$ i2 r+ C6 s& ^
Emerson Electric 爱默生电气* h! {- B. A$ Q8 Z2 w; h
emotional appeals 情感诉求5 X* W6 Z9 T& p7 Q" ?1 x
empathy 移情作用
) G& d: \) W- |0 e+ b empirical evidence 经验性实例9 O4 c' } F7 g& M d
empowerment 授权
7 k. ?' y f, {( K6 e8 U | encoding 编码
+ j `4 p! C7 d) |. {1 | end use 最终使用
9 W% W% X2 v$ `/ X1 ] endorsement 赞同
, {* y; s) c3 ~+ B2 w engineering （产品）工程设计
3 G+ p9 t" n& g+ d( M* X entrepreneurial strategy 企业家战略3 S4 B# j8 n! `7 k( y
entry strategies 进入战略+ `' ~. J6 B1 S& L
environment and packaging disposal 环境与包装处理
$ L7 x7 y7 H+ d# w) Y* H/ v environment factors 环境因素
# p/ s; z N: |2 [# b. ^2 C6 [ environmental scanning 环境扫描/分析" Y3 I8 w4 J9 m$ q; D" P
environmental strategy 环境战略
, D. r* O( I) Z5 v6 }& S establishment 机构
! r" h# h9 p8 a) `% V0 @ V8 A ethical audit （公司）伦理审计
, O2 W, O- w5 C& D% \& @( u3 c ethics of marketing 营销伦理道德( `3 S7 E% B4 J' ^
ethnic composition 种族构成1 S: Y- \8 [3 c: b
European Community 欧共体& q2 Y6 G$ d& z& o$ E1 s
evaluation and reward systems 评估与奖励体系- C9 K8 v8 X7 M
evaluation and selection of supplier 评估和选择供应商
! y1 {, U; m, V M. b evaluation of alternatives 评估替代品/各种选择1 E( ~8 o/ m9 W: q5 S- E* z4 e% q
evaluation of brands 品牌评估
0 _! L) P" v4 n$ ~6 E( @2 w event sponsorship 事件赞助( A4 l6 ~& y p
event 活动
$ G* Z$ C9 j1 k3 D2 p everyday low-price (EDLP) 天天低价5 x: R" `! ] S: m3 N% P: _( x
evoked set 引发的组合6 P# z6 Q2 C0 k) }
evolution of market 市场演变7 f. g. Y- j5 U s
exchange 交换
5 e+ |. N. M; J exclusive dealing 独家销售5 i: l& @9 L! Z' N( H
exclusive distribution 独家分销( j7 i- `' o$ Z/ g x7 c
executive summary 执行摘要 Y5 n& j7 T5 B( I* z/ u* m0 K5 a, E
exhibition media 展示广告媒体
# K( G* \9 E" z$ c existing market 现有市场 |
发表于 2012-8-16 08:57:55
