D
* T- E. A4 J* K data collection 数据收集4 y( U3 s2 b8 `- f5 R$ [
data confidentiality 数据保密
: a( x! u! w6 @6 t- o* B data research 数据研究
) O: V5 A1 U# G8 J6 u, \5 f data sources 数据来源& D) N9 ?: Z% a( M
dealers 经销商
4 [6 l/ U( T9 {; ~7 n% U* I M6 E deceptive advertisements 欺骗性广告
, C- p6 o9 ?$ H: U$ N5 P9 W! U deciders 决策者
2 Y' e. C( e* ?* O% t3 ? G declining markets 衰退市场9 Y* S' x$ k! _: u( i7 u" x- ?5 U+ K
decoding 解码! m f+ Y; L4 I; I% g$ N) [
defect rate 缺陷率
% k2 l; m( D$ U X& W defender strategy 防御型战略3 H! F: d# C, r0 o8 Q# f7 ^* l3 P
defensive new-product development strategy 防御性新产品开发战略4 |' F% F8 r- ^4 C
defensive positioning 防御性定位6 Q& M/ N9 c X% }0 U' ` I5 m s
delivery time 交付时间8 `5 P3 I* X2 B' M5 a& g$ z
delivery 配送! t2 }" ^$ x2 m; k$ W4 p
Dell Computers 戴尔计算机公司
9 r1 z6 v4 M; ~# d8 v Delta Airlines 三角洲航空公司- \9 {; r9 k- X' k o
demand characteristics 需求特征7 l& @2 m8 K$ c$ I
demand curve 需求曲线2 Y* K+ c+ x/ A1 _
demand-oriented pricing 需求导向定价法9 R+ k' \$ K( }+ P
demographic environment 人口统计环境& V! k" R9 o8 b9 ]0 F6 v9 k+ V
department stores 百货商店* N k, Z3 y$ O# ^+ {6 K" B M
dependability 可靠性
* G3 [( G! ~, i7 a deregulation 放松管制
' Y: L8 V% E8 ^& c derived demand 衍生需求7 P. b7 `* p% R( e
descriptive research 描述性研究& v9 Y7 g _' t( J H: [
design decisions 设计决策
0 W, P8 H. I# W, ?% }( r desired percentage mark-up on retail 预期零售利润率7 Q' l" N- A4 G: c0 Y. O6 |4 q
desired percentage return 预期回报率 F- C; S* t! Q% H+ V
determinant attributes 关键属性6 l) k& J, @- P r
determinants 决定因素
/ F( `: ]7 o; s' C0 N* P, y different responses 差别反应
& [2 w4 x M& D8 L8 j8 F differentiated defender strategy 差异化防御战略( q# K5 {( ]; a) p: x( M" y
differentiated marketing 差异化营销+ z& p& x& l+ x9 ~# \- G
differentiation over time 不同时间的差异5 e! [( F4 @0 G/ [
differentiation strategy 差异化战略% D' {4 T0 J: q J
differentiation 差异化/ d2 _' d0 M8 N9 T
diffusion of innovation theory 创新扩散理论1 i7 z8 Z4 T7 e7 d
dimension 因素
7 ~4 o1 Z, D( \6 W' K+ {. `7 M dimensions of quality 质量维度" U8 |8 s4 V q( ]6 J- D9 b
direct costing profitability analysis 直接成本盈利性分析
# ~! `. F+ }3 E4 W direct mail 直接邮寄
5 M, d7 D- b0 G" e% z c direct marketing via advertising media 通过广告媒体的直接营销
$ Q0 E% _* E3 [9 G# S5 u direct marketing 直接营销% F2 d( \* R5 x* z( j
direct product profitability (DPP) 直接产品盈利性/利润率
8 G8 `% e; z, L% S- Y+ } direct selling 直销, p6 l4 K( d1 l# W- {+ z% X/ E
discount rate 贴现率
/ C- m- m& }3 }* [$ m9 w" A discount stores 折扣商店
- h, r9 o( ?+ n8 H1 O! P4 _& s discount 折扣
# G0 B; x( A1 j& @# u5 `% |& [7 `& G discount/premium price policies 折扣/溢价策略8 S# R! R, Y: e) t
discriminant analysis 差异分析法& P* A3 [) X/ Z6 s, Q! s: ^* ?
discriminatory adjustments 歧视价格调整) g( I$ w& y4 U5 ?' J* ~7 M
djustments 歧视定价调整
* l( h2 T2 Z1 b# J disjunctive model 分离模型8 J' P/ @7 l' b4 n% i [- ?
display space 陈列空间7 @* E2 p6 [; U8 w; r1 i. H/ R
disposable income 可支配收入
4 z! [# B: s' p$ Y( N8 E% q6 L: ? dissonance-attribution hierarchy 不和谐-归属层次结构. P$ g: I' x7 Z0 F* f* o/ c3 {3 i J
distribution channel designs 分销渠道设计
3 W% v$ z. q; ]& S+ f distribution channel objectives 分销渠道的目标8 R) V, D5 e* u, X+ g% Y2 V W% q
distribution channel 分销渠道
, T& u8 b; r; e4 s; ~, C$ l distribution decisions 分销决策
9 {' L) K4 H2 h6 X6 r distribution policies 分销策略
% U0 p* Q: s x) @7 R distribution 分销
! n& N" j9 t& Q9 M% } distributor/store (private lables) brands 分销商/私有品牌
2 b5 m/ P7 |- c+ p- m) X1 K distributors 分销商
. L8 P4 J" o. g# C; x7 `' [ e diversification 多元化
% B( X( d# B( [. p n divest 撤退
o7 X1 W* C5 ]. ?& T divest 出让
, O* b* y. i1 ]2 j divestment or liquidation 收回投资或清算- P6 ~* R% b; K5 Z0 o
dividend 红利' m( J5 d/ Z: i! a. R% [; B) u, T( J
dogs 瘦狗类
+ |2 h+ @- q& O3 e" w! R9 F domestic target marketing strategies 国内目标市场定位的营销战略
9 v8 y- C! n c2 I9 G: I5 U# A dropping products 放弃产品
3 e2 Z' L9 B3 {4 o dry cleaning 干洗
3 Y! k$ L. z4 Y/ D5 L5 z( J' P dual/two channel distribution systems 双重分销系统
4 v/ L* a/ Q$ \5 I& T) P8 H duplication （媒体）重复
0 t. Z$ J' n7 i. R$ U DuPont 杜邦公司6 J* c8 ` I* j& g; V. D! {
durability 耐用性, |' q, p7 F3 ?" C0 i
E6 L- _% g- V8 D
early vs late adoption 早期采购与后期采购
4 }. L' J: n9 m) } earnings per share 每股收益
* }) [5 O& m. a$ x5 e. d# T economic and technological factors 经济技术因素* P/ E* ]3 [5 {5 d- W$ t N
economic power 经济权& |- ^& M* b/ p
economies of scale 规模经济9 e. ?4 D$ B" J: }+ P
education services 教育服务
, K- V' {* I8 W c( h! I N effectiveness 有效性5 U' D, j3 |( J5 O& B8 z
efficiency 效率
# l! O. b. s0 O8 S Electrolux 伊莱克斯3 r# S X$ e% i" L: x
emergency goods 急需品5 u* q& x0 Z# i5 {+ |) i
Emerson Electric 爱默生电气
. x2 P5 }( ?0 f: v$ I ~ emotional appeals 情感诉求
3 b4 e! a1 m+ o O" e9 [3 b empathy 移情作用! Q( m, J( O) Q, a; D
empirical evidence 经验性实例5 U* z: y( E- U. S
empowerment 授权* o5 V4 l+ c: \* `1 g
encoding 编码+ O0 S9 |% q7 o3 ~" D8 V$ F& y" b3 m
end use 最终使用) p4 W- a. `% Z1 Q8 T6 |( \/ c
endorsement 赞同
- `" I$ \9 [% x; {, n& b engineering （产品）工程设计: S* `" d, ~& h/ D. {9 ]
entrepreneurial strategy 企业家战略9 j0 I0 Z5 q% [
entry strategies 进入战略, ?' s0 s- V2 b, v- S
environment and packaging disposal 环境与包装处理/ B. v' u4 P8 C" b# H1 J
environment factors 环境因素
8 W* d9 T. S D( a% O& Q environmental scanning 环境扫描/分析7 R. ?4 |% q- ^ \- o3 Q6 i% ~5 z
environmental strategy 环境战略
L) }4 p9 N y) F4 U+ m establishment 机构3 G5 L$ G* r/ d- [/ g6 A
ethical audit （公司）伦理审计
- u# H4 t( m5 P7 U ethics of marketing 营销伦理道德
( f; G- {7 I; P; S4 C, b ethnic composition 种族构成
, T! `( a% M& y: X- M European Community 欧共体
# w5 }' n& }( Q. Q evaluation and reward systems 评估与奖励体系% E" @+ X3 v9 B1 y
evaluation and selection of supplier 评估和选择供应商; [! C0 T5 O6 h, Q
evaluation of alternatives 评估替代品/各种选择
$ r5 C6 d; U' P; @ E; B; Z evaluation of brands 品牌评估
& V* u2 o& @. h0 M2 z event sponsorship 事件赞助
1 m! ~" D2 z$ c/ w4 r event 活动9 X$ N& B- \& x5 v) Q/ [# z& P* ?7 K
everyday low-price (EDLP) 天天低价( K" @9 s- y# {7 H: m' \0 S
evoked set 引发的组合. {& ^. ]& L7 d1 N; K; a/ y
evolution of market 市场演变9 C8 k4 P4 p& i, P4 W
exchange 交换* C6 `4 Y! `* l# H, m
exclusive dealing 独家销售" I) s$ \1 d& ?
exclusive distribution 独家分销) N1 H- l' E- Y) j4 Z& F- x
executive summary 执行摘要
. s) e7 z, v, x b% E exhibition media 展示广告媒体' z: g# t0 ^+ J
existing market 现有市场 |
发表于 2012-8-16 08:57:55
