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[FECT综合考试] 金融英语口语:商场过招对话(4)

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发表于 2012-8-16 09:04:37 | 显示全部楼层 |阅读模式
  商务谈判实例( `, I: h3 T) \3 a1 G) T; G
  2001年11月19日 上午11时57分26秒 行至此处,谈判都还算是在和谐的气氛下进行,双方各自寻求获利的方案。但针对技术转移这一项,Robert所提的保证和要求能否消弭Kevin心中的顾虑,而今此谈判终露曙光呢?以下对话即为您揭晓:2 w3 d% k- A" ]3 b7 s
  K: If we transferred our technical and research expertise(技术与研究的专业知识), what would stop you from making th esame product?
7 c* {+ Y8 M2 u8 o  R: We'd be willing to sign a commitment. We'll put it in writing (书面保证)that we won't copycat(仿冒)the Sports Cast within five years after ending our contract.
3 q7 g# N3 V$ m8 L9 T: K) i  K: Sounds O.K., if it's for any "similar" product. That would give us better protection. But we'd have to interest on a ten year limit.
, P) M8 [( _7 L% b9 C0 e- e  R: Fine. We have no intention of becoming your competitor.8 L* C& q" y: Y( B; A
  K: Great. Then let's settle the details of the transfer agreement.# [+ q5 ~5 n; o
  R: We'll need you to send over some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will take?6 e8 L/ U; ~5 y* }: c2 h; E7 g0 j
  K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?' `" ~5 Z5 L) r1 s% J9 D. E7 d
  R: Our first production run(一批的生产)should be one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事件)。! B/ F$ D2 g( c/ j+ S
  K: Can do. Everything seems to be set, Robert. I'll bring in a sample contract tomorrow. If you like, we can sign it then. Botany Bay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例;资料取用方便,真是达到“一盘在手,妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此Pacer有意争取该产品软硬件设备的代理权。以下就是Robert与Botany Bay的代表,Mark Davis,首度会面的情形: M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, through our agent in Hong Kong.
) |. w0 ]# `+ ]3 R& Q% X  }# O  R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作为目标市场)。4 M0 t2 s3 [7 F5 _
  M: True, but we are happy with the sales. It's a new product. How could you do better?
" d- |  }, Q# y  R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.
# b$ y  n. v* z5 g2 z$ C: c  M: Can you tell me what your sales have been like in past years?  x9 m" O5 Y9 v7 h% J3 f( ?
  R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.
8 n) t0 S, [0 M  M: What kind of distribution capabilities(分销能力)do you have?
9 k6 c% P9 I- x3 K) c  B  R: We have salespeople in four major areas around the island, selling directly to customers., A4 M" R. a& ~' u5 W3 [
  M: What about your sales?
9 g8 H. R& b3 {' T- k8 H  R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential(未开发的市场潜力), Mr. Davis. 商务谈判实例(八)
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