商务谈判实例
0 E4 J& N- X* E: ]' j. e 2001年11月19日 上午11时57分26秒 行至此处,谈判都还算是在和谐的气氛下进行,双方各自寻求获利的方案。但针对技术转移这一项,Robert所提的保证和要求能否消弭Kevin心中的顾虑,而今此谈判终露曙光呢?以下对话即为您揭晓:
/ H; _' O2 ^* @. [2 M/ E$ `0 L" V K: If we transferred our technical and research expertise(技术与研究的专业知识), what would stop you from making th esame product?) P6 @' @* N! N6 Q
R: We'd be willing to sign a commitment. We'll put it in writing (书面保证)that we won't copycat(仿冒)the Sports Cast within five years after ending our contract.' L) q( y& t" {4 v2 K' d' K; G
K: Sounds O.K., if it's for any "similar" product. That would give us better protection. But we'd have to interest on a ten year limit.
% n \1 Z0 m% |4 m8 _+ C R: Fine. We have no intention of becoming your competitor.
. a: H" [; X# G5 a9 V$ s4 ^5 Q0 n. r7 W K: Great. Then let's settle the details of the transfer agreement.. J% W8 }7 B4 o1 Q! d7 T, Q
R: We'll need you to send over some key personnel to help us purchase the equipment and train our technical people. How long do you anticipate that will take?
" E+ B B1 N5 U6 u K: A week to put the team together, three weeks to train your people. If so, when do you estimate starting production?6 A+ b4 g! x( ?& ?/ {9 K8 q
R: Our first production run(一批的生产)should be one week after our team finishes its training. But I'd like your team to stay a full week after that, to handle any kitches that pop up(处理突发的事件)。: A) g$ r/ I3 K! R5 ]: D/ N
K: Can do. Everything seems to be set, Robert. I'll bring in a sample contract tomorrow. If you like, we can sign it then. Botany Bay是家生产高科技医疗用品的公司。其产品“病例磁盘”可储存个人病例;资料取用方便,真是达到“一盘在手,妙用无穷”的目的。此产品可广泛使用于医院、养老院、学校等。因此Pacer有意争取该产品软硬件设备的代理权。以下就是Robert与Botany Bay的代表,Mark Davis,首度会面的情形: M: Mr. Liu, total sales onthe Medic-Disk were U.S.$ 100,000 last year, through our agent in Hong Kong.
% | t7 c9 _$ ?/ |6 w4 h R: Our research shows most of your sales, are made in the Taipei area. Your agent has only been able to target the Taipei market(把……作为目标市场)。
- Z1 T: O M- w; {. a8 T7 |! G M: True, but we are happy with the sales. It's a new product. How could you do better?
; l/ \% [/ M( Z: [2 A, Z R: We're already well-established in the medical products business. The Medic-Disk would be a good addition to our product range.( j2 M1 \+ [ ]0 Y
M: Can you tell me what your sales have been like in past years?7 a0 K' ^8 G3 r! {
R: In the past three years, our unit sales have gone up by 350 percent; profits have gone up almost 400 percent.; ~4 v) g7 R! I( Z7 Y$ a
M: What kind of distribution capabilities(分销能力)do you have?
, r$ }) `1 C! a2 h R: We have salespeople in four major areas around the island, selling directly to customers.
3 t% U+ o: i. h! I5 s4 y0 M M: What about your sales?7 p0 J3 }3 P4 R" _/ s) ]
R: In terms of unit sales, 55 percent are still from the Taipei area. The rest comes from the Kaohsiung, Taichung, and Tainan areas. That's a great deal of untapped market potential(未开发的市场潜力), Mr. Davis. 商务谈判实例(八) |