SHARON: Well, you two.
9 r; c- r& r$ f+ X. p- y! x; i I have good news from Ms. Wells.
- h. _- N+ R( l* `5 V. S/ U CANDY: Are we opening the new shop?- n9 k- t) q, `; \/ ]
SHARON: Not just that, Candy.0 |9 d- b# k+ c+ J( O; `. N3 P
Ms. Wells wants me to tell you that we will be opening two new shops.
9 v% V# ^" X6 q! [6 p6 Q, S CANDY: Two?8 a! t* a% b, Q( b9 V1 `
ANDREW: So fast?0 s( L5 Y7 v+ i( o/ @$ _
SHARON: Yes, two. They've just decided on the second location.! O. L# K8 p9 v8 Q M5 L
And Ms. Wells wants to thank us especially.% ~+ W' i+ i, m' t: T
CANDY: She is a very aggressive woman. Two shops at once!
& ]0 |; N* N) m# l9 S9 w" A2 K% h How will they have the staff for that?1 D' b. |9 q/ w* x, ]+ v
SHARON: That isn't our concern, Candy.
. g% F1 i6 m$ b: B' H$ y9 F" V But Ms. Wells says she wanted to thank us especially.
* l( d: C9 b0 v5 } She wants to take us to dinner this Saturday.
0 q+ c6 f1 Z# ^7 e( M ANDREW: Great. So I guess our television ads worked.
, B @# I) J# u; z8 x& @5 A SHARON: If we judge by April's sales, they worked almost miraculously." E( L: ?8 ~' I, }* E# w
ANDREW: That good?# P/ D! V2 ]! J$ z s
SHARON: Yes. According to what Ms. Wells told me,& ]! W) E7 b! g3 m4 n( Z8 Y* u- t
sales are up around 65% at all three stores.! x9 S$ D! W" h. A! O. C$ T' y k
CANDY: Excellent! And she thinks it was because of the TV ads?
3 q- x# T$ d' b# e0 M2 k1 ^: ^& b SHARON: Yes. What else? She says she is very grateful for your idea, Andrew.
. q! O8 d" y4 m6 y% A4 t% l6 S That concept was dynamite.
- ?! \0 |* x3 e& i: R ANDREW: I thought we should promote more directly to younger women.# ^' _0 I( c1 j6 l, F/ u3 A/ Z
So it worked. I'm glad.3 N3 B' f& {" x g V* M
SHARON: Now we need to develop the concept more.
% K8 r3 t, Q& [5 y- F I'm thinking about more newspaper ads and billboards.
- F& l* ?/ ^) c4 s% w And maybe a new TV ad as well.
/ e; ^* f* s" I/ t) D ANDREW: For newspaper ads, we will have to work with a different advertising agency.
, Q/ m0 n4 q% W a1 l; x The Tate Company only does television.
- S: I, v" b) ?1 y. A S SHARON: I know that. Can you try to set up some meetings with other agencies, Candy?
0 v3 N U/ g( N: ?) x! }9 D CANDY: Sure. I'll call around. I just need to know your schedule.: c6 z/ l% w) Z4 k
SHARON: We'll have to work hard on this, you two.
. w' A% l; z3 h5 C& M Ms. Wells thinks we may be able to steal the market from the shopping malls.$ t! W# k) @9 o4 E; V9 n' R& | b5 ^
So she wants to hit them hard, and hit them fast.$ P5 `+ F& b, @/ n7 B# N
ANDREW: That sounds more like military strategy than makeup sales.$ o0 b2 P5 x7 W. t% T# }3 Z/ c
SHARON: Well, you know, Andrew——beauty products are like anything else.: {* f0 H. M% W) T' [2 o; q
Business is war, whatever you sell. |