SHARON: Well, you two.
4 i0 X( d1 a3 X. q, | I have good news from Ms. Wells.
8 }& k+ k# H- k9 v- X8 z CANDY: Are we opening the new shop?( A+ s+ G' m- h+ r& {! c1 M. O
SHARON: Not just that, Candy.* ] b# T( E4 a: y
Ms. Wells wants me to tell you that we will be opening two new shops.
! n- N! a! }% i CANDY: Two?
- Z, P) t5 i: `9 L; K. @ ANDREW: So fast?
0 ]* p! o& k& \4 Q* _ SHARON: Yes, two. They've just decided on the second location.3 U( G5 Z5 H- l9 S
And Ms. Wells wants to thank us especially.
; f8 X" j4 A, s3 l9 @ CANDY: She is a very aggressive woman. Two shops at once!
8 {( P1 [8 h+ Q# ^' e+ z How will they have the staff for that?2 [, p, t* h; Q" [7 e
SHARON: That isn't our concern, Candy.; _ m- s. P) R C6 Z2 F, i0 P* A0 B7 A0 R
But Ms. Wells says she wanted to thank us especially.: U; J8 L9 c9 Y9 l7 G: w
She wants to take us to dinner this Saturday.
9 X, `8 Z: k3 h ANDREW: Great. So I guess our television ads worked.1 d, J: i2 B9 y t
SHARON: If we judge by April's sales, they worked almost miraculously.
5 e9 z' U# t" T5 i4 p. q. i, B ANDREW: That good?6 j6 L% A2 R- e% h a/ t- N0 Q
SHARON: Yes. According to what Ms. Wells told me,
1 x9 q1 `7 g( t/ x' |- C sales are up around 65% at all three stores.
6 Z& `- u, o: v3 m# A* G CANDY: Excellent! And she thinks it was because of the TV ads?
0 y7 L7 {: H' M3 x1 k* G. G SHARON: Yes. What else? She says she is very grateful for your idea, Andrew.$ f) j+ ]5 O- S6 w8 U3 G
That concept was dynamite.
: k7 o2 p! F+ y* ? ANDREW: I thought we should promote more directly to younger women.
# n0 t2 ^9 w' t4 _( X1 i So it worked. I'm glad.
4 N& e; s2 i* v7 C7 ~3 }0 d6 e SHARON: Now we need to develop the concept more.1 F+ V* \% Z1 t0 J' w
I'm thinking about more newspaper ads and billboards.
5 h, r7 ?7 K7 a& Q# v And maybe a new TV ad as well.
p& ~- F$ [+ R: r6 t9 s; \) ]& a ANDREW: For newspaper ads, we will have to work with a different advertising agency.7 S! z+ _. r/ R; j8 F" }' S% |
The Tate Company only does television.
2 Y0 `9 L: Z( ~" ]4 b2 S0 y SHARON: I know that. Can you try to set up some meetings with other agencies, Candy?# \6 J" O4 U# ^0 W1 q* i2 X
CANDY: Sure. I'll call around. I just need to know your schedule.; t; [0 P+ Q8 f" A" K" C
SHARON: We'll have to work hard on this, you two.; R2 t% A; R3 J4 Z% D* E. N# N
Ms. Wells thinks we may be able to steal the market from the shopping malls., Y5 R1 V! \& i) l
So she wants to hit them hard, and hit them fast.4 f, K \1 h9 f7 \2 z/ n/ S
ANDREW: That sounds more like military strategy than makeup sales.! ?5 U z P* E1 i- ~3 b
SHARON: Well, you know, Andrew——beauty products are like anything else.
: M4 \. c$ Z" o7 h1 f' T Business is war, whatever you sell. |