SHARON: Well, you two., p$ R7 }& W& i4 n
I have good news from Ms. Wells. l9 ^/ X$ z8 G6 o# [
CANDY: Are we opening the new shop?
& B& Z+ ]3 f8 j$ x3 V: [* e# z SHARON: Not just that, Candy.
z4 q0 D1 k: ?1 ?0 O: W, u. p; n Ms. Wells wants me to tell you that we will be opening two new shops.- d6 j! ]) Y. _0 Y; W8 h% a
CANDY: Two?
( n5 K( C1 @: K4 H4 T' X. y1 e ANDREW: So fast?: c0 ?/ v/ V4 [ V' i% A- k
SHARON: Yes, two. They've just decided on the second location.
; Q7 Z% A1 u+ f' ~2 \ And Ms. Wells wants to thank us especially.
8 b+ X& n& a5 m" p; s; w# j CANDY: She is a very aggressive woman. Two shops at once!
+ }) l( [ {1 [' e4 f7 ^ How will they have the staff for that?! B" V4 p: }, M# ~- U+ A
SHARON: That isn't our concern, Candy.; z7 } K L4 ~6 l0 ]; P ~# f* A7 U( [
But Ms. Wells says she wanted to thank us especially.
. F& m ~- @( W' C9 a She wants to take us to dinner this Saturday./ U/ {- P+ I# l. x; q- X9 W- M2 g
ANDREW: Great. So I guess our television ads worked.
1 J s' Q: J( o3 l5 U( u) q( E SHARON: If we judge by April's sales, they worked almost miraculously.3 s( B* D4 _+ R9 L6 U- k, d" W
ANDREW: That good?/ a- o8 \" [0 C7 J
SHARON: Yes. According to what Ms. Wells told me,& ~0 W1 p6 ~: _9 L
sales are up around 65% at all three stores.
0 v) @ \5 N1 }9 ?. V3 N" y CANDY: Excellent! And she thinks it was because of the TV ads?) @1 q5 v. w8 `3 Y
SHARON: Yes. What else? She says she is very grateful for your idea, Andrew.$ U- U* s! K+ l& U
That concept was dynamite.
# C7 W8 u3 I2 P: ^! j! v4 @ ANDREW: I thought we should promote more directly to younger women.
0 p+ X( x A! _& e" Y y So it worked. I'm glad.. p0 R' E6 l9 C0 o
SHARON: Now we need to develop the concept more.
' W+ z* ?% n7 W- R7 j! N I'm thinking about more newspaper ads and billboards.& A4 K8 m ], I! [
And maybe a new TV ad as well.3 {) u* {8 {% P* u9 U* E
ANDREW: For newspaper ads, we will have to work with a different advertising agency.1 h$ e- P C* v$ g, R3 E& l! U/ u* w
The Tate Company only does television., e) S3 z5 V8 z8 P" L( W
SHARON: I know that. Can you try to set up some meetings with other agencies, Candy?
, A& M# P+ j U+ D. O CANDY: Sure. I'll call around. I just need to know your schedule.
% A, L q" T( Q2 m& m+ ~" u SHARON: We'll have to work hard on this, you two.
8 r7 b- o& g: ^3 w+ w Ms. Wells thinks we may be able to steal the market from the shopping malls.: x* `! T/ J# b/ k6 ]. ^) d
So she wants to hit them hard, and hit them fast.
; P) |8 M, b( @; p2 \& g$ Z) I ANDREW: That sounds more like military strategy than makeup sales.: z9 s4 J% Z& q1 Y' m: B
SHARON: Well, you know, Andrew——beauty products are like anything else.
* }- {& K C7 S8 F6 [ Business is war, whatever you sell. |