design decisions 设计决策
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1 u$ B% B1 g9 L3 m8 E: Y( Odesired percentage mark-up on retail 预期零售利润率 ( Y! {' ~+ [7 E2 r! d
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desired percentage return 预期回报率
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determinant attributes 关键属性 ( F: I# l4 Q* q \; `4 ^
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determinants 决定因素
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different responses 差别反应 [' o; o$ m+ b4 u* ^
* `8 c. | v( Y( B; Odifferentiated defender strategy 差异化防御战略 / F4 c8 a* |! K R* q9 s3 d
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differentiated marketing 差异化营销 0 j5 Q* V% z% h* a! g: Q2 _. L
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differentiation over time 不同时间的差异
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# M3 b& M, p* C' hdifferentiation strategy 差异化战略 2 W# p0 k5 r' k6 Z- M
: E7 v- d% p6 f; `2 Z5 j$ @differentiation 差异化
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" v/ t+ d" v. p, |- \4 Mdiffusion of innovation theory 创新扩散理论
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dimension 因素 \% t# _4 K# d& w1 L
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dimensions of quality 质量维度
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direct costing profitability analysis 直接成本盈利性分析
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direct mail 直接邮寄
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& o5 [5 i( k0 M D/ K4 R/ P+ _direct marketing via advertising media 通过广告媒体的直接营销
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direct marketing 直接营销 j+ I" G9 a' g& d4 M% {
7 U2 i' ~4 O+ W j9 edirect product profitability (DPP) 直接产品盈利性/利润率
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direct selling 直销 , q9 k3 ]! r, y
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discount rate 贴现率 4 d& I. [( Z* w& a
% q5 G; ]+ e9 n) y! [' G. Xdiscount stores 折扣商店 9 v/ _6 m$ X5 E# ]; S1 t( e/ R, x
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discount 折扣
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discount/premium price policies 折扣/溢价策略
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( t* z1 N( |: X' i2 [* pdiscriminant analysis 差异分析法 |
发表于 2012-8-16 09:04:37
