design decisions 设计决策
2 }$ ~7 B6 G i
; h" P2 ^1 p! ~) X1 {& ndesired percentage mark-up on retail 预期零售利润率
?' k$ C# D/ l2 I# s$ o
4 y* Z: s% X+ F* j. ~; Vdesired percentage return 预期回报率 0 M5 w& c, U9 s9 ^
" [# ^, }5 l- @
determinant attributes 关键属性
, ` w, a' y- O! t0 C
8 A- G" G3 W; Pdeterminants 决定因素 $ X! [, ^* C# d$ b' k% b3 X
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different responses 差别反应
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( n/ |* @1 d3 Y+ w$ h% e( B* o& pdifferentiated defender strategy 差异化防御战略
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! v2 K |# h8 ~1 n$ |1 ]differentiated marketing 差异化营销
1 R# K& d1 I9 P! X Y5 i! B+ M6 T1 Z/ h& I" x
differentiation over time 不同时间的差异 7 U+ c9 m5 ~& v' |
& ^# j" u5 {; m, p* O O) j9 d# E2 H9 Ldifferentiation strategy 差异化战略 . ]- W$ q* W, F
& b+ p$ {; X+ ?0 o
differentiation 差异化 8 x" t( H+ a9 K& R d/ x {
& N7 v, |5 d6 S4 n- l* Ndiffusion of innovation theory 创新扩散理论 4 |5 m$ l# F) `; c# X
& X4 E& o K, n9 B# G3 G# M" p
dimension 因素
. i6 f. C. F: _( A8 l& Q' k" j( T9 u- Q/ q
dimensions of quality 质量维度 ! e7 [5 F" @& ]# U3 O
# `* [# v) V+ n* j- I3 t8 Vdirect costing profitability analysis 直接成本盈利性分析
s) e6 Y: b0 U% c. O# Y; v/ Y- s) w9 _5 o1 [6 P
direct mail 直接邮寄 ' a: N6 ^9 {- `
9 g& m* ~: G+ V0 C% E6 v! |
direct marketing via advertising media 通过广告媒体的直接营销 # C, Q# _0 s0 ?7 Y1 O0 Y
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direct marketing 直接营销
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a& X: i, `- i, ]$ ydirect product profitability (DPP) 直接产品盈利性/利润率 & ]. A' |5 Q# E7 t. L. O0 X
2 i: ^! x0 S3 w
direct selling 直销
4 E" Z# [5 h! x7 L; V/ G
; Z7 @+ r, ~0 u& G4 udiscount rate 贴现率 $ ]3 i3 Z: O. ]0 S
! z# I6 l# M5 }* ~ vdiscount stores 折扣商店
+ e2 {! H' I2 m" L! U+ {+ x* T7 @5 q/ _7 R4 S7 p
discount 折扣 0 W4 X) h; @: Q( k3 c0 E
& j7 a# G8 i. F1 o0 _' ^discount/premium price policies 折扣/溢价策略
6 a5 E' ?) e, A% t5 j
1 }( r6 Z% ^* b5 m. ~discriminant analysis 差异分析法 |
发表于 2012-8-16 09:04:37
