金融英语综合辅导：Branding and Image品牌化和形象

会计考友

Branding
The process by which a company differentiates itself and its products in the market place.
品牌化
5 v$ J$ N. d+ Z  U+ l5 R/ J  G. V公司把自己和它的产品和市场上的其他相区分的过程。
% J, X% [+ H$ g2 {/ X& ZImage
* M5 U$ _! U8 QA popular perception usually created through mass media.
& ]7 X$ b2 J( I) h2 M- |( H形象
# K* {; C1 e! p: b$ K  o' z5 Z3 M/ \一般通过大众传媒塑造的公众形象。
) H2 s$ ]5 `  hLogo
An image or statement which reflects the character of a company or a company product.
标识
$ n3 t2 H( a! _: j& p反映公司或产品特点的形象或文字。
' `+ n1 m6 ~; i* d3 TBrand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
品牌识别
, d2 t/ K' ~0 D9 W1 Z公司通过广告作出的有关质量、性能、特点和售后服务的保证。
! L1 N; _" U4 pBrand Image
How a consumer perceives a product or company through branding.
. E! w6 V( [: C1 M品牌形象
消费者通过品牌化对产品或公司的印象。
Corporate Identity
Perception consumers have of a company created by its logo, design, and visual image.
企业识别
消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
. ~3 K0 j6 A# ]8 k; r. g5 EConsumer Perception
Mental image consumers have of a company or product due to the company’s branding and advertising efforts.
4 l, U5 }: o# P) ^  h" w消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
Perceived Benefit
7 B/ Z; m2 U$ X5 L& m9 QA benefit a consumer thinks they are getting when buying a product.
认知收益
  m+ S5 X) o0 W0 O) h, Q消费者认为购买某产品能带来的收益。