金融英语综合辅导：Branding and Image品牌化和形象

会计考友

Branding
7 S  M! l) y8 j! G" o# G7 |3 p3 f  n, @The process by which a company differentiates itself and its products in the market place.
品牌化
% Y0 r5 _2 V" s+ @2 j* S公司把自己和它的产品和市场上的其他相区分的过程。
Image
A popular perception usually created through mass media.
形象
一般通过大众传媒塑造的公众形象。
+ b& J4 ?/ e+ `Logo
( J; s9 |3 R5 vAn image or statement which reflects the character of a company or a company product.
7 R+ w+ C& R/ A1 |标识
7 V# {& q, \/ J. U; q反映公司或产品特点的形象或文字。
Brand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
" M; |+ X+ {6 ]/ F品牌识别
1 I. O* Y- d. B+ C- H! M& i公司通过广告作出的有关质量、性能、特点和售后服务的保证。
Brand Image
How a consumer perceives a product or company through branding.
品牌形象
, ?6 H/ O9 S; G( A  X0 m消费者通过品牌化对产品或公司的印象。
Corporate Identity
Perception consumers have of a company created by its logo, design, and visual image.
7 L+ u; B/ V2 T/ N3 u) w( ]" R企业识别
消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
Consumer Perception
* J; W5 g6 Y5 \$ l# ]: Z/ sMental image consumers have of a company or product due to the company’s branding and advertising efforts.
2 }: `7 I# e9 f3 z% o4 k0 Z消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
( J* D: I$ |( [/ w, I/ nPerceived Benefit
A benefit a consumer thinks they are getting when buying a product.
" o) M$ V$ v- i认知收益
消费者认为购买某产品能带来的收益。