金融英语综合辅导：Branding and Image品牌化和形象

会计考友

Branding
. [0 {3 J/ N5 X9 DThe process by which a company differentiates itself and its products in the market place.
5 n4 q# b4 @' [! K* q" V品牌化
( ~5 C8 E$ X3 C公司把自己和它的产品和市场上的其他相区分的过程。
- U6 r7 b  M: D( LImage
A popular perception usually created through mass media.
形象
/ I- W1 H' J: b& W; n+ d一般通过大众传媒塑造的公众形象。
- G) H; R( i$ Y) v+ Z( {! v8 hLogo
An image or statement which reflects the character of a company or a company product.
标识
$ j) G4 n: m2 f4 Z6 U反映公司或产品特点的形象或文字。
Brand Identity
The promise of performance, quality, features, or service support made by a company through its advertising.
7 T% }; b% K% n9 t) L0 x' T7 k( C5 Q品牌识别
公司通过广告作出的有关质量、性能、特点和售后服务的保证。
7 @6 a& R) M. d/ r5 r" C: mBrand Image
How a consumer perceives a product or company through branding.
品牌形象
) v9 B6 i- ~" h5 M( c  z消费者通过品牌化对产品或公司的印象。
Corporate Identity
2 b! b' m2 s# A  JPerception consumers have of a company created by its logo, design, and visual image.
企业识别
消费者通过公司的标识、设计和视觉形象确立的对公司的印象。
Consumer Perception
7 ~, W! J6 ]/ g/ I+ i) \% Q# o: XMental image consumers have of a company or product due to the company’s branding and advertising efforts.
消费者认知
由于公司的品牌化和广告投放，使消费者对公司或公司产品在大脑中产生的映象。
/ J6 q+ b- M% k- a& OPerceived Benefit
2 [/ o! ^, a6 n/ PA benefit a consumer thinks they are getting when buying a product.
  K8 x& {" r2 S: }% f9 H% f: A% `- k! b认知收益
消费者认为购买某产品能带来的收益。